Abhishek Sharma

DIGITAL MARKETIG EXPERT CERTIFIED BY GOOGLE I am certified in Digital Marketing by Google. Social media and Search Engine Optimization are two of my strongest suits. I helped clients grow their social media following and get leads on business. Social media and Search Engine Optimization are two of my strongest suits. SOCIAL MEDIA ANALYSIS With the ubiquity of smartphones nowadays, we cannot deny the huge impact of social media in driving consumer behavior. That’s why brands both big and small tap digital platforms in a bid to capture market share. But being online simply isn't enough—brands need to have insights of their consumers’ online behavior, and use that data to drive revenue for their business. This is where social media reports come in. By tinkering with some data points here and there, social media marketers can tell middle managers and top-level executives how their brands are perceived by their customers. More than just the numbers, digital marketers must also create a concise yet effective social media report that is meaningful for all stakeholders involved. GOALS FOR Q1 2020 Before even typing your report, first take the time to consider who the report is for. One good rule of thumb to remember is that the higher up the stakeholder is in the organizational ladder, the more succinct to be. With the myriad of metrics social media marketers have access to, it’s tempting to drown your audience in numbers. While figures aren't bad per se, you do have to make sure that these are relevant to the role of those receiving the report. Strive to tell the story behind the numbers by including learnings or insights. REPORT BACKGROUND The next step is to decide what metrics matter to you. Below are some metrics you can start with: 1 / FOLLOWER GROWTH The number of people you have reached 2 / INFLUENCER REPORT The influential people in your network 3 / VOLUME OF POSTS The number of times you have shared content 4 / REACH RATE The number of users who have seen your post 5 / TOTAL ENGAGEMENT How much interaction each post generated REPORT METHODOLOGY Now that you know your audience and metrics, you can start creating your report. Kick things off by presenting the big picture. Give a snapshot which summarizes how you are doing across all social media platforms. Here, you can do a health check and assess how well these platforms are doing for the reporting period. Remember that you don't 6 / ENGAGEMENT PER FOLLOWER have to jam all metrics in one page. Make it Engagement each post generated give a few takeaways, which lets you easy for your audience by selecting just the top three or four important metrics. Then transition smoothly to the other parts of your report. MONTHLY REACH Enjoyed a 30% increase on audience reach in both organic and paid posts." MONTHLY TOTAL ENGAGEMENT Whether you choose to have a monthly or quarterly report, there 8K 17K 10K are some tips you can learn to help ENGAGED USERS your report shine. First is to make the report relevant to your audience. Selecting the right information from a glut of data makes a difference in supporting POST CLICKS the goals of your team and organization. Second, keep in mind that social media statistics don’t operate in a vacuum. That’s why REACTIONS, COMMENTS & SHARES you need to relate current data to previous data. Lastly, aside from keeping it simple, your report should always answer “so what?” MONTHLY CLICKS WE ACHIEVED OUR GOAL, BUT DID WE DO IT EFFICIENTLY? 50 40 30 20 10 0 Jan Feb Mar Apr May Jun Jul Aug Still not sure how to present your data? Here are some types of social media reports: Daily dashboard – This report takes note of spikes of activity for the social media team to respond to trends quickly. Weekly KPI report – A weekly snapshot of your most important KPIs in comparison to the previous week, and the corresponding week from the previous year Monthly roll-up report –This is a more objective report for management covering a longer period of time. Quarterly strategy review – Here, the focus is less on the numbers and more on actions, prioritization, and goal-setting. SOCIAL MEDIA STRATEGY Social media engagement Collaboration with artists and influencers "COLLABORATION WITH OTHER ARTISTS AND SOCIAL MEDIA PERSONALITIES WILL HELP PUSH FORWARD ENGAGEMENT." With the ubiquity of smartphones nowadays, we cannot deny the huge impact of social media in driving consumer behavior. That’s why brands both big and small tap digital platforms in a bid to capture market share. But being online simply isn't enough—brands need to have insights of their consumers’ online behavior, and use that data to drive revenue for their business. OPPORTUNITIES FOR IMPROVEMENT GAPS, ISSUES, OR TRENDS TO WATCH OUT FOR May 11% Use more social media listening tools to stay on top of trending topics. Use ephemeral content (Snapchat, Instagram stories) for younger audience. Jan 33% Apr 11% Mar 17% Feb 28% Before even typing your report, first take the time to consider who the report is for. One good rule of thumb to remember is that the higher up the stakeholder is in the organizational ladder, the more succinct the report needs to be. With the myriad of metrics social media marketers have access to, it’s tempting to drown your audience in numbers. While figures aren't bad per se, you do have to make sure that these are relevant to the role of those receiving the report. Strive to tell the story behind the numbers by including learnings or insights. THANK YOU! ANY QUESTIONS?