Abhishek Sharma

SEO STEPS TO BE PERFOMED Abhishek sharma Digital marketing Expert BRIEF HISTORY OF A marketing report covers more than just a summary of your company’s projects and sales. It should include pertinent information such as the budgeting and cost, a breakdown of the supply and demand, the current state of your product or service in stores or online, and so forth. To efficiently combine the aforementioned information, you’ll need to create a suitable marketing report. This particular document should answer all questions that may possibly be raised during meetings which is why it is crucial to make it as detailed and organized as possible. Start by mapping out the contents and using distinct headlines to add structure. BRAND POSITIONING AND TARGET MARKETS In stating your mission, vision, and goals, it is best to be straightforward and concise. Your mission should clearly describe your purpose and what you wish to achieve for your company. Using keywords is highly crucial in this part as it can help summarize your objectives and highlight your approach. Outlining your vision should always be on a positive note. This part allows you to explain the concept you have in mind, and how the company can benefit from it. Lastly, in setting your goals, always include a timeline. This ties your mission and vision together and sums up what you want to accomplish. Page 02 MARKETING GOALS for 2021 MARKETING HIGHLIGHTS FOR THE YEAR Website traffic increased by 25% Website conversion increased 5% Social media followers decreased by 0.3% Social media conversion rate decreased by 0.5% Email list increased by 4% Email marketing conversion rate decreased by 0.4% In stating your mission, vision, and goals, it is best to be straightforward and concise. Your mission should clearly describe your purpose and what you wish to achieve for your company. Using keywords is highly crucial in this part as it can help summarize your objectives and highlight your approach. Outlining your vision should always be on a positive note. This part allows you to explain the concept you have in mind, and how the company can benefit from it. Lastly, in setting your goals, always include a timeline. This ties your mission and vision together and sums up what you want to accomplish. Behind every successful project is a team of highly skilled individuals. Feature each team member in this part through a brief write up for each, or a formal description of each person’s designation and contribution. Introducing each one will highlight their role in your project and allow you to give credit where credit is due. While not all marketing reports focus on this, it is a feature that should always be included. You may indicate each person’s job title, role, department, and accomplishments that enabled you to complete your project successfully. Page 03 DATA ANALYSIS A product or service is always aimed towards a target market. This initially identifies and narrows down your audience in equal measure. The trick to identifying who your target market is lies in the nature of your product or service, and most importantly, the demographics it will appeal to. Surveys are one tool brands use to determine who their target market is. Another way is through direct engagement and sampling. For instance, gathering individuals by gender or age group, to test a product or service will elicit various responses, giving you a better idea of who will appreciate it more. We had a successful website rebranding and launch, with our website ranking high in the SERP. - Item 1 Item 2 OIS Item 4 Item 5 Page 04 STRATEGIES FOR IMPROVEMENT Given its success, we should continue with our ongoing website promotional strategy. Below are things to remember when writing your goals: Conceptualize by taking inspiration from culture, your environment, or the existing project at hand. Don't forget the importance of writing down your ideas. Aside from documentation, this will keep you on track and help narrow down your options. Once you're done, separate them into short term and long term. Grouping your goals accordingly will be instrumental in setting a timeline and identifying what you'll be needing. Stay on schedule by monitoring the progress of each goal and keeping track." Page 05 IMPROVE OUR SOCIAL MEDIA MARKETING PLAN. Change our Facebook ads to make them more effective. Improve call to actions in our posts. Gauging the progress or success of a marketing campaign can be done in a number of ways. First, observe the difference between periods: the duration of the campaign, and the normal, daily basis. Social media tools are especially helpful, too. Some sites provide statistics and analytical data at your convenience, most of which already include demographics. Aside from this, you may also utilize surveys and e-mail marketing. Another basic method brands do is to compare the growth of their online followers before, during, and after the project, as well as the engagement. Thankfully, through accessible online tools, measuring the success rate of your project is made easier. You may use graphs, tables, and charts to indicate these in your report. In stating your mission, vision, and goals, it is best to be straightforward and concise. Your mission should clearly describe your purpose and what you wish to achieve for your company. Using keywords is highly crucial in this part as it can help summarize your objectives and highlight your approach. Outlining your vision should always be on a positive note. This part allows you to explain the concept you have in mind, and how the company can benefit from it. Lastly, in setting your goals, always include a timeline. This ties your mission and vision together and sums up what you want to accomplish. A marketing report covers more than just a summary of your company’s projects and sales. It should include pertinent information such as the budgeting and cost, a breakdown of the supply and demand, the current state of your product or service in stores or online, and so forth. To efficiently combine the aforementioned information, you’ll need to create a suitable marketing report. Page 06 IMPROVE OUR EMAIL MARKETING PLAN. Write better emails. Focus on helping subscribers. Create a lead magnet You can also specify your company's marketing strategy. Below are some examples: Including a lead magnet in our website, such as a white paper or an ebook, will lead to more email subscribers. Push strategies: free samples or trials, discounts, resellers, company showrooms, open house events Pull strategies: contests, promos, online marketing, telemarketing, word of mouth, referral programs, commercials, billboards, radio advertisements Cause marketing: tie ups with charities and foundations, fundraising centered initiatives Call to action: turn web traffic into sales through enticing text and graphics on your website or social media channels PR marketing: take advantage of media relations and build stronger connections while simultaneously carrying out your marketing and advertising initiatives Page 07 OUR GOALS FOR 2020 Tap in to other online marketing strategies such as Google AdWords and content marketing. "Behind every successful project is a team of highly skilled individuals. Feature each team member in this part through a brief write up for each, or a formal description of each person’s designation and contribution. Introducing each one will highlight their role in your project and allow you to give credit where credit is due. While not all marketing reports focus on this, it is a feature that should always be included. You may indicate each person’s job title, role, department, and accomplishments that enabled you to complete your project successfully. " Using Google AdWords will ensure the online visibility of our company, while content marketing improves our SEO ranking. Page 08 WHAT'S NEXT FOR US IN THE NEW YEAR Timeline of Our Upcoming Strategies 1ST Push strategies: free samples or trials, discounts, resellers, company showrooms, open house events 2ND 3RD Pull strategies: contests, promos, online marketing, telemarketing, word of mouth, referral programs, commercials, billboards, radio advertisements Cause marketing: tie ups with charities and foundations, fundraising centered initiatives Call to action: turn web traffic into sales through enticing text and graphics on your website or social media channels 4TH PR marketing: take advantage of media relations and build stronger connections while simultaneously carrying out your marketing and advertising initiatives Page 10