Abhishek Paul

​SWIGGY ANALYSIS 1. ON PAGE a. The length of the Title Tag is 90 characters, 635 Pixels but the recommended length is 20 to 70 characters and 200-569 pixels and this needs some improvement.HTML title tags​ appear in browser tabs, bookmarks and in search results and is one of the most important parts of on-page SEO. b. The Meta description length is 337 characters and 2038 Pixels. Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to the site. Keeping it short and to the point is recommended; ​the ideal meta description​ should contain between 70 and 160 characters - spaces included (600 - 940 pixels) and it needs some improvement. c. I found 14 images on the website and 50% of it is missing ALT Attributes. ​Alternative text​ allows us to add a description to an image. Since search engine crawlers cannot see images, ​they rely on alternative text attributes to determine relevance to a search query​. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users. d. I found a total of 561 link(s) including 0 link(s) to files. Links ​pass value from one page to another​. This value is called 'link juice'.A page's link juice is split between all the links on that page so lots of unnecessary links on a page will dilute the value attributed to each link. There's no exact number of links to include on a page but best practice is to keep it under 200. Using the ​Nofollow​ attribute in your links prevents some link juice, but these links are still taken into account when calculating the value that is passed through each link, so using lots of NoFollow links can still dilute PageRank. 2. INDEXING a. I found underscore in this URL and/or in your in-page URL. https://www.swiggy.com/aurangabad_bihar​. Using ​underscores​ in the URL makes it hard for search engines to determine the site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.swiggy.com/aurangabad_bihar as all one word. Use hyphens in the URL instead: ​https://www.swiggy.com/aurangabad-bihar​ is a better option. 3. STRUCTURED DATA a. I did not detect any ​ schema.org items on the webpage. ​Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions. 4. SOCIAL PROFILE a. They have Facebook, Twitter and Instagram Account with great Traffic but it is not structured in their Official Website and no Linkedin Account. 5. RECOMMENDATIONS a. A Youtube Channel where they showcase the making of many famous dishes from Renowned Restaurants and gain more traffic. 6. KEYWORDS a. Their website has 0 organic Traffic and 7234 Paid Traffic with 530760 clicks per month from Paid Ads 7. RANKING ACCORDING TO KEYWORDS Zomato Analysis Leader in online food delivery services in India with more than 1.25 million orders per day. Targeted Audience- Working professionals with the busiest tight schedule, office workers, lazy people, college students Marketing Strategy- The following are some of the examples given by Zomato to promote a product by attracting people with current affairs. Zomato has a basic Hierarchical marketing strategy. The stages are : Recognition​: Started as an app which provides information about the food and Beverage nearby(hotels, Restaurants, Cafes, bars, pubs, food stalls, etc), a menu of the respective places Expansion​: After recognizing the market share of its main Competitor Swiggy, Zomato came up with the online food ordering business. Zomato currently holds a market share of about 19% -Stabilization Strategy​: Zomato Gold membership Collaboration: Recently Zomato and Uber eat got collaborated because Uber eats are not able to meet the service provided by the Zomato. Social Media Marketing: 1. Creative 2. Appears in Instagram, Facebook, Google ads 3. Covering current affairs with people. 4. Identifying peoples likes and dislikes adding creativity with it and producing outputs. 5. Uses hot news and sarcasm as their main tool SEO Strategies The SEO Rank given by woorank for Zomato is 77% The title tag has 78 characters and 159 characters are there in the meta description. It has more than 12 million backlinks from other sites. They have 880 organic keywords with 661,876 clicks per month. Organic Ranking According to Keywords: Zomato also creates more attention gaining, attractive ads and be aware of what’s happening around the world and makes use of the advantage when a controversy, the crisis takes place. They also have active interaction with the customers with Zomato Gold, and feedback activities.