Abhay Sharma

Open in app Get started How I Reduced Lead Generation Ad Cost from $40 to almost nothing (less than $1) that makes them want more … Abhay Sharma Follow May 13 · 6 min read Solar Hey Guys, today in this case study I am going to share with you my expertise in Facebook ads for a solar niche. There was a client in California and Arizona who was looking for expert media buyers that can generate a good volume of solar leads and most importantly,prequalify leads in this competitive market. My client had a bad experience with Facebook leads with the person who was working for them. He was spending thousands of dollars each month but not getting good leads for them. My client showed me their results before starting with me. I was shocked to see how terrible it was, and I think you will agree … Before Result 5 leads in $213.24… It means a whopping $42.65 per lead cost! It’s money and could be replaced. But the frustrations on the cost, add to it the realizations that 3 out of 5 are not homeowners, and the remaining 2 are not properly qualified for the solar program, pushed my client to almost give up on their hope in Facebook marketing. No leads are ever good to convert. After 5 days when I started working on it… In five days I have generated 50 leads for my client and my cost per lead is $0.83. You may be thinking, are they qualified? Glad we share the same doubts, so I hurried and asked my client about it. And I got his awesome ‘Yes’. There were 5 out of 50 that confirmed for the offer. You see, there is not much effort and talent to do this. I just focused on basic things and the results are here. I thought it was only luck for the Arizona group, but the same happened with our next campaign in California. I was able to generate 18 leads on my first day with the lead cost of $0.73. I have used a $20 daily budget for it, which is not too big for solar. Some other marketer would suggest you set $30 a day, but I think $20 is a nice budget for this, and I have proven it works! My client’s response… https://www.youtube.com/watch? time_continue=1&v=57XXhvBN8tg&feature=emb_logo I want to share with you a great quote that he said about me after my work to boost my enthusiasm. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” My Step-by-Step Work Process As an expert media buyer, first and most important, is knowing what you want to do and to whom would you like to do it. In my case, I want to generate quality leads for the clients in Solar niche. Lead generation means knowing who are interested to see your product and are willing to buy it. This is one defining point for making any campaign either a success or a failure. Initially, I don’t have any previous customer data for targeting the audience, so I started from scratch. Audience: As I told you, I don’t have any previous data, so I started with interestbased targeting feature of Facebook. I used all the keywords for my targeting which is related to Solar like solar, solar panel, solar power, solar energy … etc., but there is a problem to move on with. I am doing the same audience targeting as others do. So I had to go with a different strategy to get better result. Pro Tip: Target those audience that your competitors are not targeting. Budget: Budget is second most important part to grow your campaign and even to defeat your competitors ver y well. You know what, Facebook is auction and millions of people ever y day take part of this auction. Some of them use good budget, some of them play on average,and some of them are satisfied with low budget. In my case, I was allowed to use a maximum of $15 per day for my campaign. But my competitors are using more than that, even $20 or more than $30. I believe that budget is not the only essential to win this auction. So I went with $15 a day. Pro Tip: If you do nothave a budget issue, you have to go extra mile from your competitors, like you can set $21 if your competitor are using $20. Creative part of my ad: This is my all-time favorite function of the campaign and one of the main areas that is needed to be excellent. What you see is on sale … Have you heard about this? Of course yes!So, I have worked hard to make my ads looks more attractive and better. There is no need to have an extra high-level skill. You just need to know few basic things, like what you are going to offer. 1. Use high-definition (HD) Images for your ads. It would be good to know the requirements of images for Facebook Ads. 2. Your images or video should tell about your ads. 3. Focus on the pain points of your audience and show them the solution to their problem. 4. Your call-to-action should be clear for your audience. Pro Tip: The Headline of your ad plays a major role in your ad. Tr y to be more specific and test various kind of hook in your ads (at least 3–5 variations). For Example: Learn how you can reduce your electricity bill as little as $30/month. At last, I want toshow you my winning ads. Ready? You may be thinking that I am talking about solar but why in this ad you cannot see any solar image? Yes, I will call this an ugly map ad. But this map had generated 100+ leads with ver y minimal ad spent. The curiosity on this map worked for me. This map put emphasis on the location that we are targeting. Quite a trick, right? I got more than 2% CTR in this ad. And last but not least the main question arise here is…How my client would knowthe number of leads that are coming every day and how can I send these leads? The key is automation. There is an automation software which has been ver y helpful in our work, it is called Zapier. We have to connect our Facebook account with Zapier and connect with my client Google sheet. When a leadcomes in, it is redirected to my client Google sheet, and then my client gets an instant notification about the new lead. Few Points that you need to understand in the whole process… 1. Before starting any campaign just go for testing first. Don’t think and guess about your audience. Testing give you real time data and let you know which works best or not. 2. Avoid variations with campaign too early. 3. Just be patient and let Facebook do its work. 4. Focus on proper optimization of your campaign. 5. Wait the right time until you find your winning ads and then scale your campaign. If you want to more information about this, or you are facing issues to get leads in your business. you can schedule a call with me. here is my link… Here is my WhatsApp number, message me. Let’s connect soon! Name: Abhay Sharma Whatsapp Number:- Solar Solar Panel Installation Solar Companies Solar Power World Solar Energy WR ITTEN BY Abhay Sharma Follow ҥScaling businesses with Facebook Ads and Digital Marketingҥ| ӈ Business Development and Social Media Specialist ӈ More From Medium See, T hink, Do & Care — A Content Focused Business Framework Allan Baptista in hurb.labs T he Beginner’s Guide to Facebook Ad Targeting jumper.ai in Conversational Commerce with Jumper.ai How To Make Your Customer the Hero of Your Brand’s Story Jim Farina in Better Marketing Where Should Your Small or Medium Siz ed Business Spend Your Precious Marketing Dollars? 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