Aarushi Tewari

2019 A A R U S H I T E WA R I A GRAPHIC DESIGN PORTFOLIO 1 2 C O N T E N T IDENTITY DESIGN somnum6 almi9 p e r s o na l b r a n d i n g 13 PRINT DESIGN photobook17 infographic21 SOCIAL MEDIA DESIGN pins(pinterest)24 pdf guide 26 a b o u t & c o n ta c t 3 0 C V 3 1 3 IDENTITY DESIGN 5 SOM-NUM Som-num is a smart mattress brand. The word ‘somnum’ refers to sleep. The logo and identity of this brand strongly conveys the feeling of comfort and safety, the two things customers want most from mattresses. The target audience being families, the identity design aims to show a professional yet innocent image. With the 4 waves in the logo the curves of a human body is depicted. With the lowercase thick sansserif font, a modern and clean face is shown. The blue color promises security and gives an image of something that is strong and gentle. 6 7 8 9 ALMI ALMI stands for Animal Liberation March India, a group of grassroot level activists that raise awareness related to animal welfare and veganism while also advocating for environmental concerns and sustainability. The logo for this organisation strives to show humans marching towards justice for the animals. The paw, claw and hoofprints, collectively human footprints, included in the logo are of the largely exploited animal species. The green and black relates directly to veganism and strong ambition respectively. The tall, bold sans-serif font gives a image of strength and urgency. 10 11 12 13 14 PERSONAL BRANDING The main objective while creating this brand was to show a professional, classy, minimal and feminine image. Both colors used together contrast heavily while work to give the desired feel. The primary font is a serif and therefore, giving a traditional feel but also moving towards a modern road. It has strong feminine quality. The secondary font is a clean sans-serif balancing the dominating style of the former and showing a modern and effortless feel. The design also features the use of straight thin to moderately thick lines, vertical as well as horizontal, in the two brand colors. The lines provide structure and display to straightforward and sincere attitude. 15 PRINT DESIGN 17 PHOTOBOOK The photobook is a collection of selected photographs by Cole Sprouse. Sprouse’s style is distinct, spanning around natural landscapes and the human figure as a fluid part of the environment. The design decisions related to the creation of this photobook were simed towards giving the photographs pure focus. The design is clean, highly minimalist giving only the necessary information. The cover has two shades of grey with nothing other than the title and photographer’s name in a serif and sans-serif font respectively. The sequence of the photographs leads the reader towards a visual journey wandering from one ethereal environment to another. 18 19 20 21 22 INFOGRAPHIC The infographic is based on a popular and innovative breakfast recipe for healthconscious young people. The design is playful, colorful and features childish illustrations to give a ‘cute‘ look. The colors used are in themselves not cheerful however with the icons they balance the childish effect and help present the information in a not-so-serious yet matter-of-fact way. The list of ingredients circles the recipe directions thereby using the space in an innovative manner. The primary font is a handlettered one and the secondary one is basic serving its purpose to give the name of the ingredients clearly. 23 SOCIAL MEDIA DESIGN 25 PINS(PINTEREST) Pinterest is bloggers’ top way to gain more readers and clients. Pinterest works with pins and therefore, it is crucial to design attractive and eye-catching pins to have the desired outcome. These pins have been created keeping the goal in mind. It is important to give information through the pins but never overdo it. The job is to lead the viewer to the blog and become a reader. 26 27 PDF GUIDE As online businesses gain more clients, they must keep rewarding them time and again to keep them interested and happy. One such way is to offer free downloadable guides with valuable information that would be helpful to the clients. These guides must be full of information that is easy to find and read. With this design, a clean, modern and cheerful look is potrayed. It arranges the extensive number of items in a systematic way to make it seem less than it really is and therefore, not boring. The colours make it appealing and fun to read, more than once. 28 29 30 31 A Aarushi Tewari is a graphic designer from the city of Dehradun in India, and a recent graduate from the Florence Design Academy, Italy. As a designer, Aarushi enjoys branding and publication design as well as other forms of design. Her mission is to create traditional yet modern design, while having fun and experimenting with fresh approach. A ARU SH I G RA P HI C CONTACT --Dehradun, India Expertise Graphic design Lo g o D e s i g n Branding Photography and Editing Management In her spare time, Aarushi likes to read, write in her journal and do hand lettering. Software Photoshop Illustrator -- InDesign Wo r d p r e s s TE WAR I D E S I G NE R SUMMARY One highly passionate, hard-working, and meticulous designer skilled in both digital and print media. Possesses specially crafted knowledge of identity design and branding. Detail-oriented and believes in extensive research of every element related to a project to bring the most cohesive and visually-appealing design solution. education DIPLOMA IN GRAPHIC DESIGN Florence Design Academy Sep ‘18-May ‘19 An intensive professional course focusing on the mechanism of advertising and the theory of visual communication and its importance in modern media. Specialized training provided in web d e s i g n , p h ot o g ra p hy, s ke t c h i n g , p a i nt i n g a s we l l as business management and art history. soft skills • Critical observer and empathetic listener working towards constant improvement. • Innovative problem-solver with the most wellthought and strongest solutions. • Proficient time manager achieving deadlines confidently with efficient organization. • C l e a r a n d t r u s t w o r t hy co m m u n i c a t o r, a n d co o p e rat i ve co l l a b o rat o r. A h u m b l e t e a m wo r ke r. • Dependable, professional and patient as a l e a d e r. In s i g ht f u l , i m a g i n at i ve a n d a c u t e a s a d e s i g n e r. 2019 T