Aaron Adusei

Aaron Adusei | CV Re: Social Media Opportunity To Whom It May Concern, A little bit about myself, As of late, I work as a freelance social media manager, in which I’ve utilized my knowledge to aid multiple clients with expanding their brand’s platform, mostly on Instagram. I’ve executed growth techniques to help foster large followings; from 40-100k. Even reaching upwards of 500,000 followers for one of my clients in about a year. I’ve also worked remotely as a Marketing Director for Makeship; a full service e-commerce start-up. I created and implemented marketing campaigns in collaboration with social media Influencers to sell merchandise online. I directly managed campaigns that returned a collective ROI ranging from $50,000 - $100,000 on a month-to-month basis. All with the aid of influencer marketing and social ads. Thank you for your time—I look forward to hearing more about this opportunity! Kind regards, Aaron Adusei Aaron Adusei | CV Social Media Projects Instagram Case Study #1 - Putting social media strategies together - Competitor research and spying Tools used: Hootsuite (to prepare posting schedule) InShot Instagram Business Analytics 550k+ Followers Daily Growth 1k Weekly Impressions 6m Growth Techniques: - Influencer Marketing (shout-outs and collaborations) - Contests (to generate new traffic) - Hashtag research (to attract on-niche traffic) - Understanding what content works and what doesn’t and staying consistent (listening to your audience) Traits/skills of myself I used to succeed: - Out of the box thinking, unconventional, “hacker’s” mentality - Extensive knowledge of social media trends Organically (@organicallyca) 530,000+ followers Jul 2018 – Present [Curated] Health/Food niche. (FREELANCE Project) With a focus on recipe videos and photos, this Instagram account has attracted an audience that loves to cook, eat well, and enjoys engaging videos that demonstrate how to prepare a recipe. Account Stats: Engagement Rate - 2% Average Daily Follower growth - ~1k Average Weekly Reach - ~3M Average Weekly Impressions ~6M Audience Stats Top 3 Countries: United States (23%), Mexico (3%), Brazil (3%), Canada (3%), India (3%) Gender: 82% Women | 18% Men Engagement: User generated content submissions of followers cooking their own versions of recipes (photos and/or videos) Aaron Adusei | CV Instagram Case Study #2 Luxotravel (@luxotravel) 42,200 followers June 2018 – Dec 2018 [Curated] Travel niche. (FREELANCE Project) With a focus on travel videos, this Instagram account has attracted an audience that loves to travel, loves resorts, and international getaways. 42.2k Followers Daily Growth 100 Weekly Impressions 172k Growth Techniques: - Engagement Groups - Posting Viral Content Traits/skills of myself I used to succeed: - Out of the box thinking, unconventional, “hacker’s” mentality - Understanding what type of content is “viral” quality Account Stats: Engagement Rate - 6% Average Daily Follower growth - ~100 Average Weekly Reach - ~100k Average Weekly Impressions ~172k Audience Stats Top 3 Countries: Brazil (9%), United States (9%), India (7%), Indonesia (3%), Turkey (3%) Gender: 37% Women | 63% Men Aaron Adusei | CV Instagram Case Study #3 V1sionTravels (@v1siontravels) 86,800 followers Sep 2017 – May 2018 [Curated] Travel Photography niche. (FREELANCE Project) With a focus on travel and landscape photography and videos, this Instagram account attracted an audience that included photographers, photography/film lovers, and those who were truly inspired by breathtaking visionaries and creators. Account Stats: Engagement Rate - 2.5% Average Daily growth - ~500 Average Weekly Reach - ~100k Average Weekly Impressions ~226k 86.2k Followers Daily Growth 500 Weekly Impressions 226k Growth Techniques: - Influencer Marketing (shout-outs and collaborations) - Understanding what content works and what doesn’t and staying consistent (listening to your audience) - Engagement Groups