Social Media & Digital Campaign Specialist hourly

We are a small U.S.-based marketing agency supporting small businesses and community-focused organizations. We’re looking for a Social Media & Digital Campaign Specialist to own the strategy and execution of paid and organic digital initiatives across websites, social platforms, and search engines.

This role blends independent thinking with hands-on delivery. You will be responsible for planning digital initiatives, creating creative assets, executing across platforms, and optimizing performance based on results and feedback.

This position requires ownership, accountability, and strong follow-through, with final direction and approvals provided by the team.

Responsibilities

Digital Strategy & Execution

• Take ownership of assigned digital initiatives from planning through delivery
• Develop messaging angles, creative directions, and execution plans
• Organize tasks, timelines, and priorities based on approved objectives
• Plan campaign structure across ads, landing pages, and follow-up flows
• Present campaign ideas, testing plans, and recommendations internally

Content Creation

• Create campaign creatives including:
• Static graphics
• Short-form videos (Reels, Stories, Shorts)
• Ad copy and headlines
• Adapt content for different platforms and placements
• Produce variations to support testing and optimization

Paid & Organic Campaigns

• Build, launch, and manage paid and organic campaigns in:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search; Display is a plus)
• Set up targeting, audiences, and placements
• Monitor performance and optimize for cost, clicks, and conversions
• Google Search (Display is a plus)

Landing Pages & Funnels

• Build and update landing pages using GoHighLevel, Duda, or similar platforms
• Ensure message consistency between ads, content, and landing pages
• Set up forms, integrations, and tracking
• Make conversion-focused updates based on performance insights

Performance Optimization

• Track campaign results and insights
• Identify what’s working and what needs improvement
• Make data-informed optimization decisions
• Use AI tools to support:
• Ad copy variations
• Creative ideation
• Campaign planning or testing insights
• Share performance updates and next-step recommendations

Required Skills & Experience

• Experience owning and executing digital ad campaigns
• Strong skills in ad creative creation (graphics, video, copy writing)
• Hands-on experience with Meta Ads Manager
• Working knowledge of Google Ads
• Experience building or editing landing pages and funnels
• Comfortable using tools such as:
• Canva, CapCut, Adobe, or similar
• Familiarity with AI tools to support marketing workflows (e.g., copy ideation, creative testing, campaign planning)
• Ability to plan, execute, and optimize campaigns independently
• Clear written communication in English

Nice To Have

• Lead generation or conversion-focused experience
• Understanding of tracking, pixels, and analytics
• Motion graphics or advanced video editing skills
• GoHighLevel, Duda, ClickFunnels, or similar platforms

Work Details

• Hours: 20–25 hours per week
• Schedule: Flexible; some overlap with U.S. business hours required
• Pay: Hourly rate based on experience
• Location: Remote
• Tools: Hubstaff time tracking required

Please include:

• A brief overview of your campaign experience
• Examples of ad creatives (graphics and/or videos)
• Examples of campaigns you planned and executed
• Tools you use for creatives, ads, landing pages, and AI support
• Your hourly rate and weekly availability
• This role emphasizes full ownership of assigned campaigns and responsibilities. The specialist is responsible for planning their tasks, managing their schedule, and delivering approved campaign work on time, with guidance and approvals provided by the team.
• You will not communicate directly with clients
• Clear goals, timelines, and feedback will be provided

Please begin your application with: “I take ownership of campaigns.”