As our Social Media Ads Manager, you will be responsible for developing, executing, and optimising paid social media campaigns across multiple platforms. Your expertise in driving measurable ROI for SaaS products will be critical to scaling our customer base and achieving key business goals.
- Campaign Management: Design and manage high-performing paid ad campaigns across Facebook, Instagram, LinkedIn, and other relevant platforms.
- SaaS Expertise: Use your knowledge of the SaaS industry to craft campaigns that resonate with our target audience, drive signups, and convert leads into paying customers.
- Analytics & ROI: Track, analyse, and report on campaign performance, focusing on achieving measurable ROI and customer acquisition targets.
- Creative Development: Collaborate with our design and content teams to create compelling ad visuals and copy that drive engagement and conversions.
- Targeting & Testing: Implement advanced targeting strategies and A/B testing to optimise ad spend and performance.
- Budget Management: Oversee and manage ad budgets, ensuring cost-effective campaign delivery.
- Market Trends: Stay updated on the latest trends, tools, and best practices in paid social media advertising and the SaaS industry.
- Proven SaaS ROI: Demonstrable success in creating and managing social media campaigns with a clear, measurable ROI in the SaaS industry.
- Paid Social Expertise: In-depth knowledge of paid advertising platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, and Instagram Ads.
- Analytical Mindset: Proficiency in using analytics tools (e.g., Google Analytics, social media analytics) to measure and report on performance.
- Creative Flair: Strong ability to craft compelling ad copy and visuals that convert.
- Tech Savvy: Familiarity with SaaS customer journeys and lead generation strategies.
- Project Management: Highly organised with excellent time management skills to handle multiple campaigns and priorities.
- Communication: Excellent verbal and written communication skills to collaborate effectively with team members and stakeholders.
- Experience with other ad platforms like Twitter, TikTok, or YouTube is a plus.
- Knowledge of Go High Level CRM and marketing automation tools.
- Certification in paid social media advertising or related fields.