We are looking for a detail-oriented SEO Generalist responsible for implementing and executing the strategies developed by the SEO Strategist. This role will focus on both on-page and off-page SEO, ensuring that our website and content are optimized for search engines to drive organic traffic, improve rankings, and enhance user engagement.
The ideal candidate has hands-on experience in SEO execution, understands the latest SEO best practices, and is comfortable working with various SEO tools and analytics platforms.
Key Responsibilities:
- SEO Strategy Implementation
- Execute on-page and off-page SEO strategies as directed by the SEO Strategist.
- Conduct technical SEO optimizations, including site structure improvements, metadata updates, and internal linking enhancements.
- Optimize landing pages, blog posts, and service pages to align with SEO goals.
On-Page SEO :
- Ensure proper keyword placement, content structuring, and metadata optimization.
- Implement header structure, image optimization, and schema markup for improved rankings.
- Collaborate with the content team to ensure all published content follows SEO best practices.
Off-Page SEO & Link Building:
- Conduct outreach for backlink opportunities, guest posting, and digital PR initiatives.
- Monitor backlink profiles, disavow toxic links, and implement white-hat link-building techniques.
- Research and analyze competitors’ backlink strategies for new opportunities.
Technical SEO & Site Audits:
- Conduct regular SEO audits to identify and fix site issues (e.g., crawl errors, site speed, mobile-friendliness, indexation problems).
- Optimize website performance, working with developers when necessary.
- Implement structured data markup for rich snippets and enhanced SERP visibility.
Keyword Research & Analysis:
- Perform keyword research to identify opportunities for ranking and content creation.
- Analyze search intent and competitive positioning for targeted keywords.
- Provide keyword insights and recommendations to the content team.
Performance Monitoring & Reporting:
- Track organic traffic growth, keyword rankings, bounce rates, and engagement metrics.
- Use Google Analytics, Search Console, Ahrefs, SEMrush, or Moz to analyze SEO performance.
- Provide monthly reports on SEO progress and suggest optimizations.
Collaboration & Project Management:
- 2+ years of hands-on SEO experience (agency or in-house).
- Strong knowledge of SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, Screaming Frog).
- Experience in on-page, off-page, and technical SEO execution.
- Familiarity with HTML, CSS, and basic JavaScript for SEO-related tasks.
- Understanding of Google’s algorithm updates and search engine ranking factors.
- Ability to analyze and interpret SEO data for strategic recommendations.
- Strong attention to detail and ability to manage multiple SEO projects.
- Excellent written and verbal communication skill
Qualifications:
- Proven experience as an SEO Strategist or similar role, with a deep understanding of full-stack SEO.
- Strong knowledge of SEO tools and software for auditing, keyword research, and analytics.
- Demonstrated ability to lead projects and teams, with a long-term vision to scale an SEO department.
- Experience with lead generation and improving search engine rankings.
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Familiarity with the latest SEO trends and best practices.
Key Metrics for Evaluation:
I . Technical SEO Improvements
II. On-page Optimization
III. Content Strategy Implementation
IV. Traffic and Engagement:
How to Apply:
- Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and explaining why they are the ideal fit for this position.
- Interested candidates are invited to fill out the form to proceed with the application: wkf.ms/3AYDD9e
TurFresh is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.