PPC & CRO Specialist – Own the Funnel, Drive Revenue full time

🔥 Are You the Kind of Marketer Who Treats Ad Spend Like It’s Your Own Money?

If you’re tired of clients who don’t get it, projects that go nowhere, or companies that won’t let you own the funnel—you’re in the right place.

We’re Phoenix Home Remodeling, and we’re hiring a Conversion-Focused Performance Marketer obsessed with turning paid traffic into predictable revenue. You’ll lead our Meta Ads strategy (Facebook & Instagram)—building full-funnel campaigns, tracking every click and conversion, and optimizing everything from creative hooks to landing pages.

You won’t just be “the ads person.” You’ll drive ROI and partner directly with the founder to improve conversions across every touchpoint—landing pages, lead forms, email flows, retargeting sequences, and more.

This is a full-time, in-house role—not freelance or agency. No juggling 8 clients. No disconnected teams. Just one brand, one mission, and the resources to scale fast.

If you’ve been dying to run your own funnel, own the outcomes, and finally get credit for the revenue you generate—this is that role.

🔐 Secret Word: There’s one hidden below. If you miss it, we won’t review your application.

Key Responsibilities

Paid Ads Strategy:

• Fully own our Meta Ads strategy from planning to scaling
• Build + optimize cold, warm, and retargeting funnels
• Launch and scale YouTube ads once Meta is profitable
• Segment audiences, test creatives, offers, funnels

Conversion Rate Optimization

• Identify funnel drop-offs + recommend improvements
• Run landing page split tests via GoHighLevel
• Collaborate with webmaster for UX fixes
• Use AI tools to ideate copy, subject to approval
• Monitor CVR, CPL, ROAS — take fast action when needed

Tracking, Reporting, and Analysis

• Deliver weekly/monthly reports on CPL, CTR, CVR, ROAS
• Spot trends, issues, and testing opportunities
• Help improve dashboards for clarity

KPIs You’ll Own:

• Cost Per Qualified Lead (CPL)
• Landing Page Conversion Rate (CVR)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Lead-to-Consult Booking Rate
• Funnel Drop-Off Metrics

🧠 Ideal Candidate Profile

You’re not here to babysit ad spend. You’re here to scale.

You have:

• 2+ years managing Meta Ads at $5K+/mo
• Experience with LP optimization and A/B testing
• Proven results generating qualified leads
• Familiarity with GA4, Meta Ad Manager, and GoHighLevel

You Are:

• Data-Driven: You track everything and make moves fast
• Strategic: You see the full funnel, not just top-of-funnel
• Fast: You execute without waiting to be told
• Creative: You test angles, offers, visuals non-stop
• Accountable: If CPL spikes, you don’t wait — you fix it

🚫 This Role Is NOT for You If:

• You just want to “run ads”
• You need constant direction
• You avoid analytics or metrics
• You’re not curious, driven, or resourceful

🛠️ Tools & Systems You’ll Use

• Meta Ads Manager
• GA4 / Clarity
• GoHighLevel
• Google Chat + Loom
• Google Sheets / Looker Studio
• ChatGPT / Copy AI

🎁 What You Get

• $1,600/mo to start → $1,800/mo after 30 days if you deliver
• Work from anywhere — no time trackers or micromanaging
• All tools, training, and software provided
• Real autonomy and a seat at the strategy table
• Clear path to grow into a director-level role

✅ How to Apply:

Step 1: Fill out the short questionnaire, on next step when applying here.

Step 2: In your reply here, start with the word Godzilla so I know you read the whole thing.

🚫 DO NOT apply on our website. ONLY apply through the link above and here.

Looking forward to seeing how your brain works.

– Jeremy