Designing and setting up Google Ads campaigns, including Search, Display, Shopping, and Video ads.
Conducting keyword research to target the right audience and setting up ad groups based on the campaign objectives.
Writing compelling and relevant ad copy that attracts clicks and aligns with the campaign's goals.
Collaborating with designers to create visually appealing banners, videos, or other creative assets for display ads.
Performing keyword research using tools like Google Keyword Planner to identify high-performing, relevant keywords.
Regularly updating and optimizing keyword lists by adding negative keywords, long-tail keywords, and optimizing bids.
Monitoring campaign performance by analyzing metrics such as impressions, clicks, CTR (click-through rate), CPC (cost per click), and conversions.
Creating and delivering detailed reports on campaign performance, highlighting key insights and recommendations for improvement
Adjusting bids to maximize ROI (Return on Investment) and ensure efficient use of the campaign budget.
Managing the daily/monthly budget across multiple campaigns to avoid overspending or underspending.Running A/B tests on ad copy, landing pages, and targeting to optimize click-through rates, conversion rates, and ad relevance.
Testing different bidding strategies (manual vs automated) and ad formats to improve performance.
Setting up and managing conversion tracking in Google Ads to measure the success of campaigns.
Analyzing user behavior through Google Analytics and linking data with Google Ads for better insights on conversion paths.
Collaborating with web developers or designers to create optimized landing pages that align with the ad copy.
Ensuring landing pages load quickly, are mobile-friendly, and have strong calls-to-action (CTAs) for improved conversions.
Defining target audiences based on demographics, interests, behaviors, and search intent.
Setting up retargeting campaigns to reach users who previously interacted with the website but didn’t convert.
Developing short-term and long-term Google Ads strategies based on business goals, market trends, and competitor analysis.
Ensuring that campaigns are aligned with the overall digital marketing plan.
Monitoring and improving Google Ads Quality Score by enhancing ad relevance, optimizing landing pages, and increasing CTR.
Ensuring that high-quality keywords and well-structured ad groups are in place to reduce CPC and improve ad rank.
Keeping up-to-date with Google Ads platform updates, new features, and best practices.
Adapting campaigns to changes in Google’s algorithms, policies, and ad formats.
Creating and implementing PPC strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Setting clear objectives for each campaign, such as lead generation, website traffic, or brand awareness.
Conducting research to identify and define the ideal audience based on interests, behaviors, demographics, and location.
Setting up custom audiences, lookalike audiences, and retargeting segments for highly personalized ads.
Crafting compelling ad copy that resonates with the target audience.
Collaborating with designers to create eye-catching visuals, including images and videos, to increase engagement.
Setting up and managing ads across social media platforms, optimizing for formats like carousel ads, video ads, and story ads.