Job Title: Podcast & Social SEO Strategist
Location: Remote (must overlap at least 4 hours/day with U.S. Mountain Time)
Job Type: Contract / Part-Time / Full-Time (flexible based on candidate and need)
Reports to: Head of Marketing
Never in Reverse is more than a podcast — it’s a movement committed to depth, clarity, and spiritual growth. We’re looking for an experienced Podcast & Social SEO Strategist to help amplify our reach, elevate our discoverability, and align our messaging across platforms. You’ll drive growth by optimizing podcast and social content for visibility and engagement, while collaborating closely with our Head of Marketing, Social Media Manager, Designers, and Video Team.
This role is both strategic and executional — ideal for someone who’s just as comfortable analyzing keyword trends as they are brainstorming content hooks or working with creatives on a new clip.
Note: This role requires at least 4 hours of daily working overlap with U.S. Mountain Time (MT).
- Optimize episode titles, descriptions, tags, and show notes for visibility on platforms like Apple Podcasts, Spotify, Google Podcasts, etc.
- Leverage keyword research and audience data to improve discoverability and episode ranking.
- Conduct platform audits and apply SEO best practices for ongoing growth and optimization.
- Research relevant themes, cultural conversations, and spiritual trends to shape the editorial direction of Never in Reverse.
- Use tools like Google Trends, AnswerThePublic, Semrush, and social listening to pitch high-impact episode topics and guest ideas.
- Contribute to a collaborative, data-informed content calendar alongside the Head of Marketing and Social Media Manager.
- Optimize content across Instagram, LinkedIn, Facebook, X (Twitter), and YouTube with tailored hashtags, keywords, captions, and thumbnails.
- Collaborate with the Social Media Manager to develop high-performing content strategies aligned with SEO insights and platform trends.
- Work with Designers and the Video Team to ensure assets (audiograms, reels, shorts, carousels) are optimized for both aesthetic impact and algorithm performance.
- Track SEO and social media performance across platforms using Google Analytics, YouTube Studio, Semrush, Spotify for Podcasters, and native platform dashboards.
- Provide monthly reports and actionable recommendations to the Head of Marketing.
- A/B test headlines, content formats, and keyword strategies to consistently improve reach and engagement.
You’ll work cross-functionally with:
- Head of Marketing – for strategy alignment, performance reporting, and campaign planning
- Social Media Manager – for content planning, execution, and scheduling
- Designers & Video Team – for visual and video content creation that aligns with platform best practices
- Podcast Hosts & Producers – for aligning topics and messaging with brand voice and mission
- 4–6+ years of experience in SEO, podcast marketing, and social media content strategy
- Proven success in growing podcast audiences and organic social reach
- Mastery of keyword research, trend tracking, and content performance analysis
- Experience using SEO tools (Semrush, Ahrefs, Google Trends, TubeBuddy) and content schedulers (Later, Notion, Buffer, etc.)
- Strong writing and storytelling skills tailored to digital and social platforms
- Ability to lead optimization strategies while collaborating with creative and marketing teams
- Experience in mission-driven, spiritually focused, or personal development content
- Editorial or journalism background with research-heavy content planning
- Working knowledge of video editing and SEO around that