We are looking for a skilled WordPress & SEO Specialist to assist a semi-retired business owner in optimizing a dormant website. The goal is not massive scale, but "steady flow" and visibility for specialized services like hair rejuvenation. You will focus on cleaning up technical debt, fixing broken links, and ensuring the business "pops up" for local high-value searches without creating an unmanageable workload for the owner.
- WordPress Technical Clean-up: Audit and "clean up" a dormant WordPress site, ensuring all themes, plugins, and core files are stable and updated.
- Link Correction & Maintenance: Identify and repair all broken links to ensure a smooth user journey and improve search engine crawlability.
- Local SEO & Findability: Optimize the site and Google My Business to increase visibility for specific services (Hair Rejuvenation, Sugaring) to reach a target of 10–12 clients per week.
- SEO-Driven Copywriting: Refresh existing web copy (e.g., "Preserve Your Pretty") to be more search-friendly while keeping the text concise, clear, and focused on pricing and ease of service.
- Keyword Strategy: Research and implement "viral" and high-intent keywords that allow the business to rank higher for niche hair and skin treatments.
- User Experience (UX) Optimization: Simplify site navigation to ensure potential clients can find pricing and booking options quickly and easily.
The ideal candidate must be proficient in:.
- CMS: WordPress (Essential for site clean-up and updates).
- SEO Suites: Rank Math or Yoast SEO (for on-page optimization).
- Audit Tools: Screaming Frog or Google Search Console (to identify broken links and crawl errors).
- Google Ecosystem: Google My Business (GMB) and Google Analytics.
- Project Management: ClickUp (for task tracking and documentation).
- Communication: Email and Zoom for weekly/bi-weekly alignment check-ins.
- Nature of Work: Short-term project (estimated 1–2 months) with potential for ongoing maintenance.
- Hours: Flexible, estimated 15–20 hours per week (to be finalized after your initial audit).
- Target Growth: Moving from ~5 clients/week to a steady 10–12 clients/week.
- Vibe: Professional, efficient, and respectful of a "lifestyle" business pace, no aggressive marketing, just high-quality visibility.