Performance Marketing Specialist full time

Work Setup: Full-time, Remote

Timezone: Must align for 4 hours with US business hours daily

Are you an expert at managing multi-channel ad campaigns (Meta, Google, TikTok, Bing, Email & other paid ads) to build high-converting funnels?

Do you thrive on the technical side of marketing, from configuring pixels with Google Tag Manager to analyzing heatmaps?

Is continuous A/B testing and creative experimentation at the heart of how you improve campaign performance?

If you answered yes, we would love to talk to you.

As our Performance Marketing Specialist, you will be the engine driving customer acquisition across our paid media channels. You will own the end-to-end strategy for platforms like Google, Meta, TikTok, Bing, etc., from campaign creation and funnel optimization to detailed performance analysis. Your primary mission is to drive profitable growth through data-driven decisions.

TLI operates two successful brands FilipinoVisa and Christian Filipina, both industry leaders in their niche. With a high 7-figure annual revenue and a remote team of over 250+ professionals, we are now looking for a results-driven Performance Marketing Specialist to help scale our customer acquisition, with a dedicated focus on the FilipinoVisa side of the business.

Our culture is built on a commitment to excellence. We value urgency, continuous improvement, open communication, and taking initiative to get the job done right.

1. Strategy & Planning: Develop and execute comprehensive paid media strategies across all platforms with a primary focus on maximizing ROI and minimizing CAC. Create and present monthly media buying plans and advertising budgets.
2. Campaign Execution: Own the end-to-end management of paid campaigns, from setup and targeting to daily monitoring. Lead continuous A/B testing and write high-converting ad copy to improve performance.
3. Technical Management: Manage the technical aspects of our ad platforms, including pixel configuration, event tracking via Google Tag Manager, UTM implementation, and conversion APIs.
4. Data Analysis & Reporting: Prepare weekly performance forecasts and deliver detailed monthly reports on key metrics (ROAS, ROI, CAC). sConduct deep, full-funnel analysis to identify and act on optimization opportunities.

Bonus Points (Nice to Have):

1. Experience working in a fast-paced digital marketing agency.
2. Direct experience marketing to audiences in the US and the Philippines.
3. Familiarity with the visa or immigration industry.

1. Pay: $5 - $40 USD, based on experience.
2. Job Type: Full-time (40 – 48 hours per week).
3. Flexibility: 100% permanent work-from-home.



Incentives: Quarterly performance-based bonus.