Type: Full-Time
Location: Remote
Overview
Proof Response Group is hiring a Media Buyer to scale high-intent, call-driven demand for emergency home and business services across multiple cities. This role goes beyond platform optimization—you’ll be embedded in a real emergency-response operation where performance is measured by calls that convert into paid work, not vanity metrics.
Key Responsibilities
- Scale and manage search-first campaigns across Google Ads and Microsoft Ads
- Launch and test new emergency and emergency-adjacent service verticals
- Structure campaigns by city, service type, and urgency
- Optimize for high-quality inbound calls, not clicks or impressions
- Monitor call quality daily and adjust spend, targeting, and keywords quickly
- Eliminate low-intent traffic (research, price shopping, comparisons)
- Collaborate closely with operations, vendors, finance, and leadership to align demand with capacity
- Pause or kill campaigns when lead quality degrades—even if surface metrics look strong
What Success Looks Like
- Emergency calls consistently convert into paid jobs
- Lead quality remains high as spend scales
- New verticals launch without contaminating existing campaigns
- Operations and vendors trust marketing decisions
- Poor-quality traffic is removed quickly and decisively
Ideal Background
- Experience in performance marketing for local or service-based businesses
- Call-driven acquisition or high-urgency verticals (home services, restoration, towing, locksmith, etc.)
- Strong judgment, fast learning ability, and comfort making decisions with incomplete data
- Focus on intent and outcomes over traffic and vanity metrics
Education
Formal education is not required. Real-world experience, adaptability, and sound judgment matter most.
Why This Role
This is a high-responsibility, fast-feedback role for someone who wants to be close to real business outcomes, not insulated by dashboards. If you care more about what happens after the click than how the metrics look, this role will be a strong fit.