We are hiring a Marketing & Media Lead to grow into SOSAs Creative Director. This is a core
leadership hire, not a posting role. We already have great content, a great team, and great partners.
What we need is a leader to add purpose, structure, and cadence so marketing reliably drives our
trips, projects, and partnerships forward.
You will own the Master Marketing Map that coordinates campaigns across every trip, brand
partnership, NGO initiative, and brand pillar. You will sit at the center of our marketing hub and drive
distribution across every platform. You inherit a brand foundation already built, so you build on
momentum, not from zero. You will lead, not micromanage, a distributed team of contractors, and
manage our content and editing teams day to day, making sure every deliverable serves who it
needs to: the influencers we work with, our brand partners and their deliverables, our NGO partners awareness, and SOSAs own brand.
This is a five-year growth role, not a five-month one. SOSA is scaling year over year, moving brand
revenue toward anchor and retainer partnerships and turning our media library into a licensable IP
asset. As we add editors and channel managers, you become the person who leads them, and you
grow into the senior marketing seat in scope, team, and pay. If you want fixed boundaries, this is not
it. If you want to plant a flag, build the function, travel to the field, and lead a brand that genuinely
matters, this is the role.
WHAT YOU WILL OWN
Marketing strategy: own the Master Marketing Map and content calendar in Asana; hold a
reliable publishing cadence across YouTube, short-form, carousels, and newsletter; define
minimum deliverable packages and hold the team to them; coordinate SOSA, SOSA
Experiences, and Blake's channels so they amplify each other.
Cross-platform storytelling: map every SOSA story across all platforms; lead storytelling
across our pillars (wildlife, wild spaces, travel, trips, apparel, partners, BTS); translate NGO
initiatives into stories the wider world cares about; protect and evolve the brand voice.
Hands-on content creation: personally cut reels, design graphics and thumbnails, write copy,
and shape promo videos, not just direct; collaborate on YouTube hooks; monitor and respond to
community.
Brand partnerships: help negotiate deals (we do it as a team), then embed each partner's
deliverables into live trips and projects with clear owners and deadlines; brief field teams on what
to capture; move toward anchor and retainer partners; protect usage rights.
Creative direction: hold the creative bar and plan each project so a single shoot serves several
goals at once (influencer, brand, NGO, and SOSA); develop campaign concepts for trip
announcements, brand activations, and apparel drops.
In-field and on-camera: travel to select trips to support guests and drive capture, and represent
SOSA on camera (behind the scenes, in the field, and in curated content).
SOSA ยท Marketing & Media Lead
Performance: track channels, run social listening, and deliver monthly performance reports with
next steps.
Website and store: manage the web developer, make quick Shopify edits, own the store and
site look, co-lead pricing with the COO, and keep thesosa.com converting.
Team leadership: manage and unblock the content and editing teams, keep every deliverable
on deadline, run weekly status updates, keep assets organized, and hire and lead as we grow.
WHO YOU ARE
REQUIREMENTS
BONUS