Marketing Manager full time

We are seeking a dynamic marketing partner to support and elevate our brand across a broad range of channels. Our current outlets span print advertising (local newspapers and magazines), digital and social media, paid advertising, TV campaigns, outdoor signage, and our website platform, each serving a distinct but connected role in our overall marketing strategy.

As we grow, we need a creative team that can take meaningful work off our plate while raising the bar on quality and consistency.

What We’re Looking For:

• A fresh, modern creative direction for all marketing materials—from yard signs and bus stop displays to flyers, brochures, and digital assets—while maintaining strong brand cohesion across all channels
• Reliable deadline management, as our business moves quickly and requires a partner who can keep pace with listing timelines, seasonal campaigns, and ad schedules
• Innovative marketing strategies and ideas, including new ad formats, content strategies (social media and YouTube), SEO/GEO positioning, and more effective lead-generation tools on our website platform
• Ongoing collaboration with a long-term partner who understands our brand, anticipates our needs, and helps us stay ahead in a competitive market
• Strong brand positioning, to become a top-of-mind choice in the luxury real estate space—where luxury is defined by quality, not just price

Marketing Channels & Scope

1. Print

• Newspapers and magazines
• Flyers (Just Listed / Sold, multi-property, promotional)
• Business cards and special event materials
• Listing presentation books and property brochures
• Promotional handouts (to be developed)

2. Digital Media

• Social media platforms (Instagram, Facebook, X, LinkedIn, etc.)
• YouTube content (brand promotion, property showcases, educational content)

3. Digital Advertising

• Paid social media campaigns
• Search and display advertising

4. TV Advertising

• Seasonal campaign ads (short-form, e.g., 15 seconds)

5. Outdoor Advertising

• Yard signage
• Bus stop and large-format outdoor displays

6. Website Platform

• Lead generation tools (home evaluation, saved searches, property insights)
• Listings management (current, exclusive, past sales, open houses)

7. SEO / GEO

• Site optimization recommendations
• Ongoing strategy and implementation

8. Google Business Profile

• Image management
• Location optimization (e.g., 360 views)
• Business description updates

Skills & Requirements:

• Proven experience in marketing strategy and execution across multiple channels (print, digital, social media, paid ads, etc.)
• Strong background in real estate marketing or similar industries (preferred but not required)
• Experience managing social media platforms (Facebook, Instagram, LinkedIn, etc.) and creating engaging content
• Proficiency in paid advertising (Meta Ads, Google Ads) with a focus on lead generation
• Knowledge of SEO and GEO strategies to improve online visibility and traffic
• Ability to develop creative concepts and branding materials while maintaining consistency across all channels
• Experience with website management and optimization (landing pages, lead capture tools, user experience)
• Strong project management and time management skills with the ability to meet tight deadlines
• Excellent communication and collaboration skills for ongoing partnership and coordination
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns