Position Overview:
We are seeking a highly tech-savvy, proactive Virtual Assistant to take 100% ownership of our real estate CRM, lead management systems, and marketing integrations. You will be the mastermind behind our database hygiene, lead routing, and automation strategy.
This is a role for a true self-starter. You must be comfortable with ambiguity and possess a strong drive to independently research, test, and deploy new technologies. We will provide the strategic direction; you will provide the technical execution.
Key Responsibilities:
CRM Architecture & Management: Serve as the absolute gatekeeper and expert of Follow Up Boss. Maintain database hygiene, manage tags, organize smart lists, and ensure no lead is ever left behind.
System Integration & Automation: Connect incoming leads from Meta, Google, and YouTube ads into FUB. Build, test, and optimize automated Action Plans, drip campaigns, and text tracks.
Omnichannel Lead Flow Optimization: Organize and sync diverse lead sources—including live cold callers, AI voice dialers, and AI text bots—ensuring a seamless handoff between automated nurturing and live agents.
Independent Research & Implementation: Take ownership of learning new programs as our tech stack expands. You will watch tutorials, attend software webinars, and troubleshoot integrations independently.
Agent Training & Empowerment: Create simple SOPs (Standard Operating Procedures) and conduct short training sessions to teach our live sales agents how to properly utilize the CRM and follow lead flows.
Strategic Recommendations: Analyze system performance and proactively make data-driven recommendations to leadership on how to improve conversion rates and streamline tech costs.
Qualifications & Requirements:
Must-Have: Minimum 1–2 years of hands-on experience managing and optimizing Follow Up Boss in a real estate environment.
Tech-Savvy DNA: You learn new software effortlessly. Experience with Zapier, ManyChat, real estate dialers, or AI conversational tools is highly preferred.
The "Figure-It-Out" Factor: Exceptional problem-solving skills. When a system breaks or a new tool is introduced, your first instinct is to Google, research, and test until you find the solution.
Process-Oriented: A passion for organization, clean data, and structured workflows.
Communication: Excellent written and spoken English, with the ability to explain technical concepts simply to sales agents.
Reliability: High-speed internet, a reliable computer, a quiet workspace, and a backup power solution.
Submit your application through the Hubstaff platform and either attach your updated ATS CV or provide the link to your Google Drive.
Must be able to work US Eastern Standard Time hours