Growth Marketing & Social Media Manager hourly

Beyond Trails & Tales is a growing European travel company creating small-group trips that are very deliberately not ordinary package holidays.

We’re preparing a major 2027 launch and are looking for one person to take ownership of both growth marketing and social media on an ongoing part-time basis.

This is not a “post three times a week and make things look pretty” role.

We need someone who understands the full path:

content → attention → trust → retargeting → booking → deposit paid

Our upcoming products include everything from wildlife adventures and food-focused European trips to a week in a historic French château with horse riding, fencing, historical dance and a formal ball.

• Instagram and TikTok strategy
• Turning supplied raw footage/photos into strong short-form content
• Content calendars and trip-launch campaigns
• Meta Ads
• Google Ads where commercially useful
• Retargeting
• Email marketing
• Creative testing: hooks, formats, messaging and audiences
• Analytics and conversion tracking
• Monitoring CAC, conversions and bookings by trip
• Landing-page/conversion feedback
• Helping decide where marketing budget should — and should not — be spent

We provide the travel footage, photos, trip information and brand direction. You do not need to travel around creating all content yourself.

• Have hands-on experience with both organic social and paid marketing
• Have personally managed Meta Ads campaigns
• Understand Google Ads
• Can show campaigns connected to actual leads, sales or bookings
• Understand short-form video and strong hooks
• Care about CAC, conversion rates and commercial results — not just followers
• Write excellent English
• Work independently and move quickly
• Are comfortable challenging an idea when the numbers don’t support it

Travel-industry experience is useful but not required. Experience with high-consideration consumer products, ecommerce, hospitality, events or lifestyle brands can be equally relevant.

• A Canva/content-only social media manager
• A community manager with no paid acquisition experience
• Someone who reports impressions and followers but cannot explain whether anything sold
• An agency trying to sell us several separate specialists
• Generic AI-generated marketing

Hours: approximately 10–15 hours/week initially

Rate: €15–30/hour depending on experience

Duration: ongoing / long-term

Start: paid preparation can begin immediately; major trip launches begin late September 2026

Location: remote worldwide

Working hours: some reasonable overlap with Central European time required

During major launch periods, additional hours may be available and agreed in advance.

Important: You must be legally able to provide freelance/self-employed services from your country of residence and be responsible for the necessary legal/tax setup there. Please do not apply if you cannot legally work as an independent contractor.

We are looking for one long-term person, not someone to complete a short campaign and disappear.