We’re hiring an Email Marketing Specialist to manage our email flows, campaigns, and basic content needs for our growing brand 'Jabees’. You’ll be working with Yotpo and Shopify email tools to improve conversions, subscriber engagement, and campaign ROI. If you have strong writing skills, you’ll also help create blog or ad content when needed.
Responsibilities:
• Build and optimize automated flows (welcome, abandoned cart, post-purchase, etc.).
• Plan and send marketing campaigns aligned with monthly promotions.
• Segment audiences and personalize campaigns for engagement and conversions.
• Collaborate with the designer to create on-brand newsletters and visuals.
• Create light content like short blog posts, product introductions, or landing copy.
• Analyze email performance and suggest improvements.