We are seeking a highly analytical and results-driven Website Performance & CRO Manager to own conversion performance across our Direct-to-Consumer (DTC) client portfolio.
In this role, you will be responsible for improving website conversion rates, optimizing user experience, maintaining website performance standards, and driving measurable revenue growth for Shopify-based brands. You will proactively identify opportunities, develop optimization strategies, execute experiments, and translate data into actionable business decisions.
Key Responsibilities:
CRO & Conversion Ownership
- Conduct comprehensive CRO audits to identify user friction, conversion barriers, and revenue opportunities.
- Develop, prioritize, and execute A/B tests across homepages, product detail pages (PDPs), collection pages, landing pages, and checkout experiences.
- Analyze customer behavior using heatmaps, session recordings, funnel analysis, and behavioral analytics tools.
- Create hypotheses based on quantitative and qualitative data and validate them through structured experimentation.
- Deliver clear optimization recommendations supported by data and expected business impact.
- Provide wireframes, mockups, and implementation guidance to designers and developers.
Website Performance Management
- Monitor and improve website speed, Core Web Vitals, and overall site performance across all assigned client accounts.
- Ensure websites meet performance benchmarks while maintaining a seamless user experience.
- Coordinate and oversee quality assurance (QA) processes before launches, deployments, and website updates.
- Identify technical issues and performance risks within one business day of detection.
- Escalate unresolved blockers promptly to maintain project momentum and client performance goals.
Analytics & Reporting
- Own GA4 implementation, tracking accuracy, and reporting across client websites.
- Analyze Shopify and GA4 data to identify opportunities, trends, and performance gaps.
- Establish performance baselines for new client accounts within 30 days of onboarding.
- Deliver monthly performance reports that connect optimization initiatives to conversion rate, average order value (AOV), and revenue impact.
- Provide actionable insights rather than simply reporting metrics.
Client Portfolio Support
- Manage multiple website optimization initiatives across a portfolio of DTC clients.
- Develop and maintain rolling 30/60/90-day optimization roadmaps for each account.
- Collaborate with DTC Brand Managers to ensure website initiatives support broader business objectives.
- Support client-facing teams with performance insights, recommendations, and deliverables.
Process Improvement & Documentation
- Create and maintain SOPs for all CRO, analytics, QA, and website performance processes.
- Continuously improve workflows to increase efficiency, scalability, and quality.
- Stay current with CRO, UX, Shopify, analytics, and e-commerce best practices.
Qualifications:
- 3+ years of experience in CRO, website performance, UX optimization, or DTC e-commerce.
- Strong hands-on experience with Shopify, including product pages, themes, site structure, and conversion optimization.
- Advanced proficiency in Google Analytics 4 (GA4).
- Experience using Hotjar, Microsoft Clarity, or similar behavioral analytics platforms.
- Demonstrated success running A/B tests and translating results into measurable business outcomes.
- Strong understanding of conversion funnels, user behavior, and customer journey optimization.
- Experience managing multiple client accounts or projects simultaneously.
- Excellent analytical, problem-solving, and communication skills.
- Agency experience or experience supporting multiple brands is highly preferred.