Please note - this role is open only to candidates in the Philippines, as it requires working Australian Head Office hours.
Smart Energy is one of Australia's leading home electrification and renewable energy retailers, providing quality solutions to Aussie homeowners nationwide. Our mission is to lead Australia to net zero emissions with a sustainable solution to rising energy costs.
The Role: Write it. Build it. Test it. Make it perform better. You write copy, design, build pages, test, read data, and optimize. Smart Energy is looking for a hands-on Digital Marketing Specialist to take ideas from blank page to live campaign across email, content, web, CRO, SEO, and AEO.
Who Is Smart Energy? Since launching in 2016, we've grown to 300+ employees across Australia, backed by Rinnai Australia.
What You'll Actually Do:
- Email & Campaigns: Turn briefs into written, designed, built, and tested emails. Create automated customer journeys. Build reusable templates. Schedule campaigns, check links/UTMs, tracking, segmentation, and mobile layouts.
- Website, Landing Pages & CRO: Build/edit landing pages in CMS from concept to live. Improve layouts, messaging, and user journeys to lift conversion. Run A/B tests on headlines, CTAs, and layouts. Analyse results and fix digital friction.
- Paid Ads & Social Copy: Write digital ad copy and design assets for clicks/conversions. Adapt creative across channels. Support multi-channel campaigns.
- Content & Social Proof: Turn reviews, installs, and case studies into reusable content. Partner with Sales to address objections via content.
- SEO & AEO: Create and optimize content for organic search visibility and AI/Answer Engine Optimization.
- Design & Production: Design emails, landing page sections, static ads, and campaign assets in line with brand guidelines.
- Tracking & Analytics: Use GA4, CRM, and ad data to track performance. Manage UTMs, verify forms/conversion tracking, and maintain simple performance reporting.
Who This Role Suits:
- You have a few years of experience and a portfolio that proves execution.
- Comfortable in Figma/Canva and navigating a CMS.
- Have built landing pages, tracked conversion changes, and run split tests.
- Want true ownership rather than just writing briefs for others.
What We're Looking For:
- 2+ years in digital marketing, content, or growth marketing (agency or in-house).
- Strong copywriting portfolio (email, web, landing pages, or digital ads).
- Working design skills in Figma, Canva, or similar.
- Confidence in a CMS (WordPress, Webflow, Shopify, etc.).
- Ability to independently edit, build, and publish digital content.
- Familiarity with Google Analytics, performance metrics, and basic A/B testing.
- Understanding of SEO and genuine interest in AI search/AEO.
- Commercial curiosity, self-starter mindset, and relevant degree or equivalent experience.
Why Join Smart Energy?
- Own work from idea to execution with clear business impact.
- Work across content, web, CRO, SEO, AEO, email, and digital growth.
- Remote work, collaborative culture, real career progression, backed by Rinnai Australia.
Schedule & Pay:
- Remote: 8am-4pm AEST, Monday to Friday.
Also note the role will be paid $12-13 AUD p/h (Based on experience and at the discretion of the hiring manager) due to being and Australian based business.
Ready to Build, Test & Grow? Apply now.