Identity Labs has generated over ~2B views for founders and investors like Bryan Johnson and partners at a16z.
Your job as a Creative Director will be to sit with someone who built a billion-dollar company, talk for two hours, figure out which idea from that conversation will make 10 million people stop scrolling on Twitter and become a topic of discussion on timeline. Then write it so that it goes viral.
Every founder who's built something massive has 5 great Paul Graham essays inside them. They lived the insights but never wrote them down. We find those essays and give them distribution.
We've reverse-engineered virality on X from over a billion data points. But data only gets you so far. What truly matters is taste and knowing which ideas carry weight before anyone else sees it.
This isn't social media management. It's not copywriting. It's closer to intellectual sparring + longform journalism + an obsessive understanding of what spreads on Twitter and why.
If interested, do apply through WellFound