We are seeking a creative, strategic, and detail-oriented individual to serve as our Brand Manager & Copywriter. This hybrid role involves developing and managing the company’s brand strategy while also crafting compelling, on-brand content across various platforms. The ideal candidate will bring a unique blend of strategic thinking, storytelling, and content marketing expertise to shape public perception and drive brand engagement.
Key Responsibilities:
Brand Management
Develop, implement, and oversee the company’s brand strategy across all touchpoints (digital, print, social, internal).
Ensure brand consistency in tone, voice, messaging, and visual identity across all channels.
Collaborate with internal teams (marketing, sales, design, product) to align all activities with brand objectives.
Conduct market research and competitor analysis to inform branding decisions.
Monitor brand perception and performance, and recommend improvements.
Manage brand campaigns, including planning, execution, and reporting.
Copywriting
Create clear, engaging, and persuasive copy for digital and print marketing materials including websites, email campaigns, blogs, ads, social media posts, product descriptions, press releases, and more.
Translate brand voice into compelling storytelling that resonates with the target audience.
Edit and proofread content to ensure high quality, grammatical accuracy, and adherence to brand tone.
Collaborate with designers to bring copy to life visually and ensure the copy fits the creative direction.
Optimize copy for SEO and digital performance when required.