We are looking for a hands-on B2B Demand Generation Specialist to support an SDR team by building targeted prospect lists, creating and executing outbound marketing campaigns, and identifying engaged prospects for SDR follow-up. This is an execution-focused marketing role, not a management or sales position. The ideal candidate is a strong B2B marketer and copywriter who can independently execute campaigns, test different approaches, analyze results, and continuously improve lead generation.
Key Responsibilities:
Build and maintain large, targeted prospect lists based on defined industries, verticals, and Ideal Customer Profiles (ICPs).
Use prospecting and data platforms such as Clay, Ocean.io, and similar tools.
Create and execute vertical-specific email campaigns, LinkedIn ads, landing pages, and other campaign assets.
Write and test campaign messaging, ad copy, subject lines, offers, and calls to action.
Operate and manage campaigns through HubSpot Marketing Hub Professional.
Track prospect engagement and identify warmed prospects for SDR follow-up.
Conduct A/B testing to improve targeting, messaging, creative, and conversion rates.
Coordinate with external creative resources when needed.
Monitor and report campaign performance.
Focus on improving the number of qualified meetings generated for the SDR team.
Requirements:
3–6 years of hands-on experience in B2B marketing, demand generation, or outbound marketing.
Strong professional English writing and communication skills.
Strong B2B marketing and copywriting skills.
Proven experience creating and executing outbound or demand-generation campaigns.
Experience with CRM, marketing automation, prospecting, and advertising platforms.
Strong analytical and experimental mindset.
Ability to learn new tools such as Clay and Ocean.io quickly.
Experience with HubSpot Marketing Hub is a strong advantage.
Experience with LinkedIn advertising is a strong advantage.
Experience marketing SaaS, IT, cybersecurity, or other technical B2B products is a plus, but not required.
Able to work independently and execute campaigns from planning through performance analysis.
Ideal Candidate Attributes:
Hands-on and execution-oriented.
Strong in B2B copywriting and campaign messaging.
Comfortable working with data and marketing technology.
Experienced in prospect research and audience targeting.
Analytical and willing to test, learn, and improve.
Able to identify what makes a prospect more likely to engage.
Focused on generating measurable results for the SDR team.