The Role (What You'll Actually Be Doing)
This is a hybrid role that sits at the intersection of strategic copywriting, creative direction, and project management. You'll own the entire content creation process for 8-12 brands monthly across multiple channels.
Strategic Copywriting (35% of your time)
Write conversion-focused copy for:
- Amazon content: Brand Stories, Gallery image copy, Premium A+ headlines and descriptions, Storefront messaging
- Off-channel marketing: Email campaigns, Meta/Google ad copy, landing page messaging
- All content is created using our AI generators and Brand Blueprint system - you're not starting from scratch, but you need to know how to use these tools strategically
What makes this different from typical copywriting:
- You're writing for Rufus AI comprehension, not just human readers - context, use case, and customer benefit hierarchy matter more than keyword density
- You're adapting the same brand story across multiple touchpoints while maintaining consistency
- You're applying customer psychology and conversion principles, not just describing products
- You understand Amazon's content compliance requirements and mobile-first optimization
Creative Direction (30% of your time)
Translate strategy into execution by:
- Developing comprehensive creative briefs that give designers clear visual direction without needing to create mockups yourself
- Reviewing completed designs against brand standards and providing actionable feedback
- Ensuring visual hierarchy, messaging, and brand voice align across all content - we care deeply about our partners' branding, which means staying in brand voice, on-brand visually, and creating cohesive experiences across every customer touchpoint (Amazon, email, ads, landing pages)
- Applying conversion psychology to both copy and visual strategy
- Maintaining brand consistency across different designers and external agencies
This isn't about being a designer yourself - it's about knowing what good design looks like and being able to articulate what you need.
Project & Team Management (20% of your time)
Keep the content pipeline moving by:
- Coordinating workflow across multiple designers (including a Senior Designer who reports to you)
- Maintaining the Content Tracker until our SellerOS workflows are fully implemented
- Assigning projects based on designer capacity, expertise, and deadlines
- Preventing bottlenecks before they happen and solving problems proactively
- Managing both internal team and external agency relationships
- Ensuring nothing falls through the cracks and all deadlines are met
Design Execution (10% - Backup Capacity)
When your workload allows or the team needs extra hands:
- Take on full design projects (Gallery images, Premium A+, Brand Stories, Storefronts)
- Create email designs, ad creative, or other marketing materials
- Edit existing files for quick optimizations or client revisions
- Jump in wherever the team needs you most
This isn't your primary responsibility, but having design skills makes you exponentially more valuable.
Client Communication (5% of your time)
- Present finished content to clients via email with clear, professional communication
- Manage client feedback and revision requests
- Take ownership of client satisfaction and final project approval
Who You Are (The Ideal Candidate)
You're someone who's been doing e-commerce content for years and you're frustrated. You've watched brands invest in mediocre content that doesn't convert. You've seen agencies churn out cookie-cutter Amazon listings that all look the same. You know there's a better way, but your current role doesn't give you the autonomy or strategic influence to do it right.
You're the person on your current team who:
- Actually understands how Amazon's algorithm has evolved and why context matters now
- Writes copy that focuses on customer problems and emotional benefits, not just product features
- Sees the strategic picture - how all the content pieces should work together cohesively
- Gets frustrated when designers miss the mark because the brief wasn't clear enough
- Naturally thinks about workflows and how to prevent bottlenecks
- Takes ownership of outcomes, not just tasks
You're ready to own the entire content operation - strategy, execution, team coordination, and results. You want autonomy, you want impact, and you want to work with brands that are actually growing because of the work you do.
You communicate clearly and professionally - you address issues directly without creating unnecessary drama or interpersonal conflict. You focus your energy on solving problems, not creating them.
You have design skills, but you're not looking for a design-heavy role. You're looking to use your strategic brain, not just your Photoshop skills.