Wyzoo

Overview data1.csv Responsive Audience Pro le Report -- 375 Park Avenue Suite 2607 New York, NY 10152 - - 1 / 44 Overview 2 / 44 Executive summary - Тarget Audience Persona - Facebook Audience Selection Pro le - Google Audience Selection Pro le - Digital Display Audience Selection Pro le - Age - Ethnicity - Occupation - Credit Card Info - Gender - Net Worth - Homeowner - Relationship Status - Income - Market Area - Education Level - Political Af liation - Children - Lifestyles - Buying Interests - Direct Marketing Audience Pro le Deeper customer review 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview Target Audience Persona This is a high-level aggregation of your target market. Your target audience persona is made up of those factors which return the strongest relevance (measured by MPI* ) within each variable. Age Gender Income Age Range 75+ 373 Female 122 $175,000 - $199,999 156 Age Range 65 To 74 191 Age Range 55 To 64 82 Male 91 $100,000 - $149,999 147 $75,000 - $99,999 144 Children Ethnicity Net Worth No Children 226 Mediterranean 295 $500,000 + 224 1 Child 93 8 Or More Children Eastern European 204 Western European 118 $250,000 - $499,999 155 $100,000 - $249,999 101 Market Area Lifestyles Occupation NJ-New Jersey 155 Common Living 277 Retired/Pensioner 397 NY-New York 134 PA-Pennsylvania 128 Professional Living 271 Upscale Living 249 Homemaker 232 Other Occupation 105 Homeowner Education Level Buying Interests Homeowner 145 Finished Grad School 179 Women's Petite Apprl 402 Homeowner 90%-100% 118 Renter 24 Completed College 156 Finished High School 138 Photo Or Vid. Equip. 323 Men's XL Apparel 299 Credit Card Info Relationship Status Political Af liation Gold/Prem Gas Or Ret 287 Married 158 Not Political 162 Gold/Prem Discover 285 Gold/Premium Amex 282 Inferred Single 94 Liberal 158 Democrat 146 Single 3 / 44 Potential Audience - Enhanced 7136 - these values have been analyzed but are not reported due to inconclusive data * Market Penetration Index (MPI) - is a measure of the importance of a market factor. It is determined by dividing the percentage of a client audience in a sector by the percentage of the trade area audience within that sector. 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview Direct Marketing Audience Pro le This segment of the report can help you identify which factors in your client audience are the most likely to produce success in an of ine direct mail campaign. Your results have been divided into two groups; those factors which are strongly indicated for having a positive impact, and those which would likely have an either weak or potentially negative effect on a campaign. The numbers have been ordered by MPI (Market Penetration Index) from highest to lowest. With 100 being a neutral score, the higher the MPI, the stronger this variable is likely to be a positive factor for your client audience. An MPI score of less than 80 suggests that this variable would likely have a negative impact on the success of your campaign. This information should help you decide how to segment your prospective audience and select mailing lists based on customers in your dataset. 375 Park Avenue Suite 2607 New York, NY 10152 The Most Important Variables Variables MPI Client audience Trade area audience Women's Petite Apprl 402 266 484,199 Retired/Pensioner 397 374 689,948 Age range 75+ 373 2,766 5,428,149 Photo or Vid. Equip. 323 144 326,265 Men's XL Apparel 299 272 666,104 Mediterranean 295 1,260 3,124,202 Gold/Prem Gas or Ret 287 1,226 3,124,688 Gold/Prem Discover 285 489 1,257,946 Gold/Premium Amex 282 360 935,548 Common Living 277 1,191 3,143,902 Membership Clubs 274 597 1,596,380 Professional Living 271 301 814,268 Religious Products 257 1,796 5,127,525 Men's Apparel 255 1,486 4,273,687 Collectibles 252 326 948,525 Jewelry 251 977 2,855,669 Upscale Living 249 1,431 4,208,789 Reg Discover card 248 1,118 3,301,422 Home & Garden 246 1,963 5,845,379 Highbrow 246 1,348 4,017,557 - - 4 / 44 Overview Weak or Negative Variables 375 Park Avenue Suite 2607 New York, NY 10152 Client audience Variables MPI OH-Ohio 62 380 FL-Florida 52 755 Age range 25 to 34 49 301 Age range 45 to 54 45 424 Age range 35 to 44 44 330 Renter 24 107 Less than $1 16 118 - - 5 / 44 Overview Facebook Audience Selection Pro le Based on data you have provided us, we have constructed a high level view of your ideal Facebook customers. They have been organized to help you identify which factors are most likely to produce a successful Facebook campaign. Your results have been divided into two groups; those factors which are strongly indicated for having a positive impact, and those which would likely have an either weak or potentially negative effect on a campaign. The numbers have been ordered by MPI (Market Penetration Index) from highest to lowest. With 100 being a neutral score, the higher the MPI, the stronger this variable is likely to be a positive factor for your client audience. An MPI score of less than 80 suggests that this variable would likely have a negative impact on the success of your campaign. This information should help you decide how to segment your prospective audience based on customers in your dataset. 375 Park Avenue Suite 2607 New York, NY 10152 The Most Important Variables Variables MPI Client audience Trade area audience Retired/Pensioner 397 374 689,948 Age range 75+ 373 2,766 5,428,149 Mediterranean 295 1,260 3,124,202 Common Living 277 1,191 3,143,902 Professional Living 271 301 814,268 Upscale Living 249 1,431 4,208,789 Highbrow 246 1,348 4,017,557 Sporty Living 232 655 2,070,429 Homemaker 232 466 1,474,216 Broader Living 230 2,337 7,441,183 DIY Living 229 488 1,563,900 No children 226 1,702 5,527,258 Eastern European 204 577 2,069,338 Home Living 192 1,589 6,067,078 Age range 65 to 74 191 1,572 6,034,816 Finished Grad School 179 694 2,837,664 Not Political 162 615 2,781,944 Liberal 158 375 1,735,666 Married 158 3,657 16,952,234 Completed College 156 1,521 7,150,017 - - 6 / 44 Overview Weak or Negative Variables 375 Park Avenue Suite 2607 New York, NY 10152 Client audience Variables MPI Age range 25 to 34 49 301 Age range 45 to 54 45 424 Age range 35 to 44 44 330 - - 7 / 44 Overview Google Audience Selection Pro le Based on data you have provided us, we have constructed a high level view of your ideal Google Ads customers. They have been organized to help you identify which factors are most likely to produce a successful Google Ads campaign. Your results have been divided into two groups; those factors which are strongly indicated for having a positive impact, and those which would likely have an either weak or potentially negative effect on a campaign. The numbers have been ordered by MPI (Market Penetration Index) from highest to lowest. With 100 being a neutral score, the higher the MPI, the stronger this variable is likely to be a positive factor for your client audience. An MPI score of less than 80 suggests that this variable would likely have a negative impact on the success of your campaign. This information should help you decide how to segment your prospective audience based on customers in your dataset. 375 Park Avenue Suite 2607 New York, NY 10152 The Most Important Variables Variables MPI Client audience Trade area audience Women's Petite Apprl 402 266 484,199 Age range 75+ 373 2,766 5,428,149 Photo or Vid. Equip. 323 144 326,265 Men's XL Apparel 299 272 666,104 Membership Clubs 274 597 1,596,380 Religious Products 257 1,796 5,127,525 Men's Apparel 255 1,486 4,273,687 Collectibles 252 326 948,525 Jewelry 251 977 2,855,669 Home & Garden 246 1,963 5,845,379 Health and Beauty 228 2,458 7,893,859 Luggage 226 275 891,284 Fine arts 219 1,538 5,151,663 Beauty and Cosmetics 212 2,531 8,751,356 Magazines 209 4,343 15,236,746 Books 204 4,068 14,582,723 Garden/landscape 203 3,514 12,691,295 Auto Parts/Acc. 202 1,230 4,449,726 Women's Apparel 202 3,384 12,287,588 Women's Plus Apparel 202 340 1,235,659 - - 8 / 44 Overview Weak or Negative Variables 375 Park Avenue Suite 2607 New York, NY 10152 Client audience Variables MPI Age range 25 to 34 49 301 Age range 45 to 54 45 424 Age range 35 to 44 44 330 Renter 24 107 - - 9 / 44 Overview Digital Display Audience Selection Pro le Based on data you have provided us, we have constructed a high level view of ideal Digital Display advertising prospects. They have been organized to help you identify which factors are most likely to produce a successful Digital Display campaign. Your results have been divided into two groups; those factors which are strongly indicated for having a positive impact, and those which would likely have an either weak or potentially negative effect on a campaign. The numbers have been ordered by MPI (Market Penetration Index) from highest to lowest. With 100 being a neutral score, the higher the MPI, the stronger this variable is likely to be a positive factor for your client audience. An MPI score of less than 80 suggests that this variable would likely have a negative impact on the success of your campaign. This information should help you decide how to segment your prospective audience based on customers in your dataset. 375 Park Avenue Suite 2607 New York, NY 10152 The Most Important Variables Variables MPI Client audience Trade area audience Women's Petite Apprl 402 266 484,199 Retired/Pensioner 397 374 689,948 Age range 75+ 373 2,766 5,428,149 Photo or Vid. Equip. 323 144 326,265 Men's XL Apparel 299 272 666,104 Gold/Prem Gas or Ret 287 1,226 3,124,688 Gold/Prem Discover 285 489 1,257,946 Gold/Premium Amex 282 360 935,548 Common Living 277 1,191 3,143,902 Membership Clubs 274 597 1,596,380 Professional Living 271 301 814,268 Religious Products 257 1,796 5,127,525 Men's Apparel 255 1,486 4,273,687 Collectibles 252 326 948,525 Jewelry 251 977 2,855,669 Upscale Living 249 1,431 4,208,789 Reg Discover card 248 1,118 3,301,422 Home & Garden 246 1,963 5,845,379 Highbrow 246 1,348 4,017,557 travel business card 236 1,354 4,195,713 - - 10 / 44 Overview Weak or Negative Variables 375 Park Avenue Suite 2607 New York, NY 10152 Client audience Variables MPI OH-Ohio 62 380 FL-Florida 52 755 Age range 25 to 34 49 301 Age range 45 to 54 45 424 Renter 24 107 Less than $1 16 118 - - 11 / 44 Overview 12 / 44 Age Age ranges of any adults present in the household Percentage Uploaded customers Trade area audience # Variables Client audience Client audience % Trade area audience Trade area audience % 1 Age range 18 to 24 43 0.6 873,269 1.67 2 Age range 25 to 34 301 4.22 4,478,136 8.57 49 3 Age range 35 to 44 330 4.62 5,516,097 10.55 44 4 Age range 45 to 54 424 5.94 6,958,717 13.31 45 375 Park Avenue Suite 2607 New York, NY 10152 - - MPI Overview 13 / 44 5 Age range 55 to 64 893 12.51 7,947,060 15.21 82 6 Age range 65 to 74 1,572 22.03 6,034,816 11.55 191 7 Age range 75+ 2,766 38.76 5,428,149 10.39 373 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 14 / 44 Gender Percentage Uploaded customers Trade area audience # Variables Client audience Client audience % Trade area audience Trade area audience % MPI 1 Female 4,013 56.24 24,123,647 46.16 122 2 Male 2,850 39.94 22,874,654 43.77 91 - the values in tables marked with this color are those with the strongest MPI factors. 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 15 / 44 Income Estimated household income range Uploaded customers Percentage # Variables 1 Under $10,000 2 Trade area audience Client audience Client audience % Trade area audience Trade area audience % MPI 73 1.02 617,442 1.18 87 $10,000 - $14,999 166 2.33 1,701,048 3.25 3 $15,000 - $19,999 102 1.43 986,486 1.89 4 $20,000 - $24,999 47 0.66 584,252 1.12 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 16 / 44 5 $25,000 - $29,999 142 1.99 1,311,073 2.51 6 $30,000 - $34,999 67 0.94 648,698 1.24 7 $35,000 - $39,999 156 2.19 1,361,953 2.61 8 $40,000 - $44,999 120 1.68 724,712 1.39 9 $45,000 - $49,999 174 2.44 1,389,977 2.66 92 10 $50,000 - $54,999 136 1.91 919,934 1.76 108 11 $55,000 - $59,999 270 3.78 1,477,126 2.83 12 $60,000 - $64,999 233 3.27 1,316,790 2.52 13 $65,000 - $74,999 457 6.4 2,358,913 4.51 14 $75,000 - $99,999 1,141 15.99 5,817,621 11.13 144 15 $100,000 - $149,999 1,465 20.53 7,295,187 13.96 147 16 $150,000 - $174,999 251 3.52 1,239,467 2.37 17 $175,000 - $199,999 411 5.76 1,935,268 3.7 18 $200,000 - $249,999 330 4.62 1,900,499 3.64 19 $250,000 + 336 4.71 2,427,167 4.64 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - 84 156 101 Overview 17 / 44 Children Presence/absence of children age 0-17 in the household Percentage Uploaded customers Trade area audience # Variables Client audience Client audience % Trade area audience Trade area audience % MPI 1 No children 1,702 23.85 5,527,258 10.58 226 2 1 Child 1,185 16.61 9,375,644 17.94 93 3 2 Children 384 5.38 3,846,194 7.36 4 3 Children 163 2.28 2,116,861 4.05 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 5 4 Children 101 1.42 1,476,206 2.82 6 5 Children 23 0.32 495,840 0.95 7 6 Children 14 0.2 174,288 0.33 8 7 Children 2 0.03 40,914 0.08 9 8 or more children 2 0.03 13,146 0.03 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - 18 / 44 Overview 19 / 44 Ethnicity Modeled using both rst and last name Uploaded customers Percentage # Variables 1 Trade area audience Client audience Client audience % Trade area audience Trade area audience % Southeast Asian 11 0.15 420,171 0.8 2 Central & SW Asian 5 0.07 51,972 0.1 3 Eastern European 577 8.09 2,069,338 3.96 4 Afri-American Ethnic 114 1.6 2,931,083 5.61 375 Park Avenue Suite 2607 New York, NY 10152 - - MPI 204 Overview 5 Middle Eastern 6 Jewish 7 Mediterranean 8 Native American 9 20 / 44 18 0.25 435,456 0.83 155 2.17 1,402,637 2.68 81 1,260 17.66 3,124,202 5.98 295 4 0.06 31,791 0.06 Far Eastern 48 0.67 798,559 1.53 10 Polynesian 28 0.39 105,140 0.2 11 Scandinavian 81 1.14 562,286 1.08 106 12 Western European 3,003 42.08 18,594,171 35.58 118 13 Hispanic 263 3.69 3,454,673 6.61 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 21 / 44 Net Worth Predicts the range in which a household’s net worth is likely to be Percentage Uploaded customers Trade area audience # Variables Client audience Client audience % Trade area audience Trade area audience % MPI 1 Less than $1 118 1.65 5,314,824 10.17 16 2 $1 - $4,999 75 1.05 1,127,923 2.16 3 $5,000 - $9,999 34 0.48 468,032 0.9 4 $10,000 - $24,999 104 1.46 1,188,749 2.27 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 22 / 44 5 $25,000 - $49,999 167 2.34 1,819,722 3.48 6 $50,000 - $99,999 371 5.2 3,121,155 5.97 87 7 $100,000 - $249,999 936 13.12 6,776,428 12.97 101 8 $250,000 - $499,999 1,339 18.76 6,321,259 12.09 155 9 $500,000 + 2,927 41.02 9,581,224 18.33 224 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview Market Area Primary market area after eliminating outliers in data set MT 9 NY 1874 MI 284 PA IL 801 IN 41 OH 1146 CT 380 NJ 1164 MD DE 305 81 FL 755 375 Park Avenue Suite 2607 New York, NY 10152 - - 257 23 / 44 Overview Uploaded customers Percentage # Variables 1 CT-Connecticut 2 DC-Dist. Columbia 3 DE-Delaware 4 FL-Florida 5 GA-Georgia 6 IL-Illinois 7 IN-Indiana 375 Park Avenue Suite 2607 New York, NY 10152 24 / 44 Trade area audience Client audience Client audience % Trade area audience Trade area audience % 257 3.6 1,414,211 2.71 6 0.08 181,355 0.35 81 1.14 575,291 1.1 103 755 10.58 10,603,466 20.29 52 2 0.03 89,623 0.17 801 11.22 5,477,702 10.48 41 0.57 398,227 0.76 - - MPI 107 Overview 25 / 44 8 MD-Maryland 305 4.27 3,143,109 6.01 9 MI-Michigan 284 3.98 3,042,568 5.82 10 MT-Montana 9 0.13 128,005 0.24 11 NJ-New Jersey 1,164 16.31 5,511,881 10.55 155 12 NY-New York 1,874 26.26 10,222,953 19.56 134 13 OH-Ohio 380 5.33 4,496,222 8.6 62 14 PA-Pennsylvania 1,146 16.06 6,533,449 12.5 128 15 VA-Virginia 31 0.43 447,965 0.86 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 26 / 44 Lifestyles Purchase of speci c types of lifestyle goods within the last 24 months in the Household Percentage Uploaded customers Trade area audience # Variables Client audience Client audience % Trade area audience Trade area audience % MPI 1 Broader Living 2,337 32.75 7,441,183 14.24 230 2 Common Living 1,191 16.69 3,143,902 6.02 277 3 Cultural/Art. Living 137 1.92 322,994 0.62 4 DIY Living 488 6.84 1,563,900 2.99 375 Park Avenue Suite 2607 New York, NY 10152 - - 229 Overview 27 / 44 5 Highbrow 1,348 18.89 4,017,557 7.69 246 6 Home Living 1,589 22.27 6,067,078 11.61 192 7 Professional Living 301 4.22 814,268 1.56 271 8 Sporty Living 655 9.18 2,070,429 3.96 232 9 Upscale Living 1,431 20.05 4,208,789 8.05 249 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 28 / 44 Occupation Occupation information of individuals in the Household Uploaded customers Percentage Trade area audience * This element contains too many a ributes to t in the chart, so only 16 with the highest MPI are displayed # Variables Client audience Client audience % Trade area audience Trade area audience % MPI 1 Other Occupation 4,187 58.67 29,304,087 56.07 105 2 Navy Cred. Un. Trdes 8 0.11 30,790 0.06 3 Army Cred. Un. Trdes 1 0.01 10,580 0.02 4 Armed Forces 12 0.17 52,072 0.1 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 5 Police/Trooper 2 0.03 5,596 0.01 6 Mail/Postmaster 2 0.03 111 0 7 Fire ghter 1 0.01 4,253 0.01 8 Air Traf c Control 1 0.01 2,403 0 9 Vice President 3 0.04 13,382 0.03 10 President 6 0.08 29,554 0.06 11 Comptroller 3 0.04 2,904 0.01 12 CEO/CFO/Chairman 4 0.06 5,797 0.01 13 Exec/Upper Mgmt 1 0.01 3,824 0.01 14 Social/Case Worker 10 0.14 61,823 0.12 15 Nurse/LPN 29 0.41 116,568 0.22 16 Nurse (Registered) 174 2.44 514,801 0.98 17 Therapists/Physical 10 0.14 87,122 0.17 18 Therapist 3 0.04 25,179 0.05 19 Technician/X-ray 3 0.04 3,131 0.01 20 Technician/Lab 1 0.01 5,739 0.01 21 Psychologist 3 0.04 22,290 0.04 22 Pharmacist/Pharmacy 13 0.18 57,457 0.11 23 Nurses Aide/Orderly 8 0.11 134,336 0.26 24 Medical Secretary 1 0.01 1,227 0 25 Medical Assistant 1 0.01 3,925 0.01 26 Dietician 2 0.03 7,111 0.01 27 Dentist 9 0.13 22,187 0.04 375 Park Avenue Suite 2607 New York, NY 10152 - - 29 / 44 Overview 28 Dental Hygienist 4 0.06 22,565 0.04 29 Dental Assistant 2 0.03 9,257 0.02 30 Chiropractor 2 0.03 6,195 0.01 31 Teacher 15 0.21 58,522 0.11 32 Instructor 2 0.03 5,676 0.01 33 Waiter/Waitress 3 0.04 8,857 0.02 34 Sorter 1 0.01 373 0 35 Repairman 3 0.04 5,322 0.01 36 Printer 2 0.03 2,642 0.01 37 Press Operator 2 0.03 2,548 0 38 Plumber 2 0.03 8,816 0.02 39 Pipe 1 0.01 1,628 0 40 Painter 1 0.01 3,797 0.01 41 Operator/Forkli 1 0.01 508 0 42 Operator/Crane 1 0.01 530 0 43 Operator 2 0.03 9,190 0.02 44 Mechanic 6 0.08 36,724 0.07 45 Mason/Brick/Etc. 1 0.01 2,025 0 46 Machinist 4 0.06 8,700 0.02 47 Laborer 69 0.97 490,297 0.94 48 Janitor 1 0.01 2,094 0 49 Installer 1 0.01 3,096 0.01 er 375 Park Avenue Suite 2607 New York, NY 10152 - - 30 / 44 103 Overview 50 Housekeeper/Maid 2 0.03 3,874 0.01 51 Glazier 1 0.01 380 0 52 Foreman/Crew leader 3 0.04 12,885 0.02 53 Farmer/Dairyman 8 0.11 23,611 0.05 54 Electrician 2 0.03 17,919 0.03 55 Driver/Truck Driver 2 0.03 10,370 0.02 56 Driver/Bus Driver 1 0.01 3,032 0.01 57 Driver 3 0.04 15,715 0.03 58 Cu er 1 0.01 785 0 59 Courier/Delivery 2 0.03 3,792 0.01 60 Cosmetologist 44 0.62 232,645 0.45 61 Construction 1 0.01 8,963 0.02 62 Carpentr/Woodworking 2 0.03 9,796 0.02 63 Bartender 1 0.01 1,720 0 64 Hair/Beautician 7 0.1 15,543 0.03 65 Assembler 3 0.04 7,493 0.01 66 Apprentice 1 0.01 678 0 67 Supervisor 14 0.2 22,928 0.04 68 Superintendent 1 0.01 805 0 69 Principal/Dean 1 0.01 1,884 0 70 Mgr/Sales Mgr 2 0.03 7,592 0.01 71 Mgr/Regional Mgr 1 0.01 487 0 375 Park Avenue Suite 2607 New York, NY 10152 - - 31 / 44 Overview 32 / 44 72 Mgr/Project Mgr 1 0.01 1,269 0 73 Mgr/Plant Mgr 1 0.01 1,164 0 74 Mgr/Of ce Mgr 1 0.01 5,817 0.01 75 Mgr/General Mgr 3 0.04 3,009 0.01 76 Mgr/Credit 1 0.01 1,025 0 77 Mgr/Branch 1 0.01 733 0 78 Mgr/Assistant Mgr 3 0.04 10,232 0.02 79 Manager 176 2.47 820,559 1.57 80 Director/Exec Dir. 1 0.01 7,743 0.01 81 Account Executive 3 0.04 29,895 0.06 82 Student 8 0.11 82,601 0.16 83 Retired/Pensioner 374 5.24 689,948 1.32 397 84 Homemaker 466 6.53 1,474,216 2.82 232 85 Secretary 23 0.32 45,834 0.09 86 Legal/Paralegal/Asst 1 0.01 3,366 0.01 87 Computer Programmer 3 0.04 5,904 0.01 88 Scientist 2 0.03 6,392 0.01 89 Pilot 8 0.11 60,510 0.12 90 Doctor/Physician 25 0.35 94,911 0.18 91 Legal/A y/Lawyer 7 0.1 38,992 0.07 92 Engr/Elctrcl/Elctrnc 1 0.01 1,009 0 93 Engineer 24 0.34 77,460 0.15 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 94 Architect 1 0.01 14,867 0.03 95 Writer 1 0.01 1,060 0 96 Teller/Bank Teller 5 0.07 7,217 0.01 97 Technician 2 0.03 19,474 0.04 98 Surveyor 2 0.03 1,898 0 99 Sales Clerk 3 0.04 14,499 0.03 100 Sales 92 1.29 447,128 0.86 101 Receptionist 3 0.04 5,788 0.01 102 Real Estate/Realtor 37 0.52 201,296 0.39 103 Purchasing 1 0.01 657 0 104 Personnel/Recruiter 1 0.01 1,315 0 105 Marketing 1 0.01 1,919 0 106 Jeweler 1 0.01 521 0 107 Insurance/Agent 40 0.56 168,684 0.32 108 Graphic Desgnr/Artst 1 0.01 695 0 109 Finance 8 0.11 6,572 0.01 110 Dispatcher 1 0.01 3,041 0.01 111 Designer 1 0.01 3,838 0.01 112 Coordinator 1 0.01 2,721 0.01 113 Collector 1 0.01 1,037 0 114 Clerk/File 1 0.01 770 0 115 Clerk 13 0.18 47,191 0.09 375 Park Avenue Suite 2607 New York, NY 10152 - - 33 / 44 Overview 116 Cashier 3 0.04 9,213 0.02 117 Broker/Stock/Trader 6 0.08 37,918 0.07 118 Broker 2 0.03 2,768 0.01 119 Bookkeeper 6 0.08 9,607 0.02 120 Banker 2 0.03 4,785 0.01 121 Analyst 4 0.06 6,133 0.01 122 Aide/Asst/Technical 1 0.01 378 0 123 Aide/Assistant/Staff 1 0.01 987 0 124 Aide/Assistant 1 0.01 4,200 0.01 125 Agent 2 0.03 5,109 0.01 126 Admin/Management 4 0.06 14,357 0.03 127 Accounting/Billing 2 0.03 12,152 0.02 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - 34 / 44 Overview 35 / 44 Homeowner Percentage Uploaded customers Trade area audience # Variables Client audience Client audience % Trade area audience Trade area audience % 1 Homeowner 70%-79% 23 0.32 304,660 0.58 2 Homeowner 80%-89% 36 0.5 384,340 0.74 3 Homeowner 90%-100% 75 1.05 464,139 0.89 118 4 Homeowner 6,108 85.59 30,818,251 58.96 145 375 Park Avenue Suite 2607 New York, NY 10152 - - MPI Overview 5 Renter 6 Probable Renter 107 1.5 3,255,574 6.23 42 0.59 1,897,133 3.63 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - 36 / 44 24 Overview 37 / 44 Education Level Percentage Uploaded customers Trade area audience # Variables Client audience Client audience % Trade area audience Trade area audience % MPI 1 Finished High School 1,441 20.19 7,656,004 14.65 138 2 Completed College 1,521 21.31 7,150,017 13.68 156 3 Finished Grad School 694 9.73 2,837,664 5.43 179 4 A ended Voc/Tech 79 1.11 393,765 0.75 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 38 / 44 Buying Interests Indicated purchase interest in the last 24 months Uploaded customers Percentage Trade area audience # Variables Client audience Client audience % Trade area audience Trade area audience % 1 Antiques 5 0.07 7,006 0.01 2 Fine arts 1,538 21.55 5,151,663 9.86 3 Audio Books 33 0.46 85,527 0.16 4 Auto Parts/Acc. 1,230 17.24 4,449,726 8.51 375 Park Avenue Suite 2607 New York, NY 10152 - - MPI 219 202 Overview 5 Books 6 Collectibles 7 39 / 44 4,068 57.01 14,582,723 27.9 204 326 4.57 948,525 1.81 252 Beauty and Cosmetics 2,531 35.47 8,751,356 16.74 212 8 Cra s 2,063 28.91 8,200,993 15.69 184 9 Garden/landscape 3,514 49.24 12,691,295 24.28 203 10 Health and Beauty 2,458 34.45 7,893,859 15.1 228 11 Home & Garden 1,963 27.51 5,845,379 11.18 246 12 Hunting products 267 3.74 1,476,143 2.82 13 Infant Apparel 112 1.57 775,703 1.48 106 14 Jewelry 977 13.69 2,855,669 5.46 251 15 Children's Apparel 260 3.64 1,492,379 2.86 16 Infant Care products 91 1.28 573,844 1.1 116 17 Child Products 1,993 27.93 8,672,636 16.59 168 18 Child Learning Toys 323 4.53 1,228,151 2.35 193 19 Back-to-School items 46 0.64 200,229 0.38 20 Luggage 275 3.85 891,284 1.71 226 21 Magazines 4,343 60.86 15,236,746 29.15 209 22 Membership Clubs 597 8.37 1,596,380 3.05 274 23 Men's Apparel 1,486 20.82 4,273,687 8.18 255 24 Men's XL Apparel 272 3.81 666,104 1.27 299 25 Mail purch. last 2yr 5,263 73.75 25,102,299 48.03 154 26 Mail resp. last 2r 5,263 73.75 25,108,916 48.04 154 27 Online purchase 4,956 69.45 24,199,689 46.3 150 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 28 Pets products 29 Photo or Vid. Equip. 30 40 / 44 2,374 33.27 10,692,750 20.46 163 144 2.02 326,265 0.62 323 Religious Products 1,796 25.17 5,127,525 9.81 257 31 Sports/Leisure prod. 1,760 24.66 7,022,587 13.44 184 32 Value-Price Purchase 2,428 34.02 14,677,609 28.08 121 33 Women's Apparel 3,384 47.42 12,287,588 23.51 202 34 Women's Petite Apprl 266 3.73 484,199 0.93 402 35 Women's Plus Apparel 340 4.76 1,235,659 2.36 202 36 Young Men's Apparel 9 0.13 63,557 0.12 37 Young Women's Apprl 128 1.79 955,573 1.83 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - 98 Overview 41 / 44 Credit Card Info Possession of one or more certain types of credit cards in a Household Uploaded customers Percentage # Variables 1 Gold/Premium Amex 2 Trade area audience Client audience Client audience % Trade area audience Trade area audience % MPI 360 5.04 935,548 1.79 282 Gold/Prem or Reg Amx 1,380 19.34 4,607,490 8.82 219 3 Bank credit cards 4,352 60.99 19,791,400 37.87 161 4 Gold/Prem Discover 489 6.85 1,257,946 2.41 285 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 5 Reg Discover card 6 42 / 44 1,118 15.67 3,301,422 6.32 248 Gold/Prem Gas or Ret 1,226 17.18 3,124,688 5.98 287 7 1+ bank cards 4,352 60.99 19,791,400 37.87 161 8 1+ premium cards 1,196 16.76 3,800,535 7.27 230 9 travel business card 1,354 18.97 4,195,713 8.03 236 10 Unknown card type 5,204 72.93 24,873,387 47.59 153 11 Gold/Prem MasterCard 1,298 18.19 4,079,733 7.81 233 12 Regular MasterCard 1,963 27.51 7,662,552 14.66 188 13 Rec. bank card issue 455 6.38 1,958,367 3.75 170 14 One or more cc's 6,096 85.43 31,710,955 60.67 141 15 Gold/Premium VISA 1,298 18.19 4,079,733 7.81 233 16 Regular VISA 2,425 33.98 10,204,547 19.52 174 - the values in tables marked with this color are those with the strongest MPI factors. 375 Park Avenue Suite 2607 New York, NY 10152 - - Overview 43 / 44 Relationship Status Percentage Uploaded customers Trade area audience # Variables Client audience Client audience % Trade area audience Trade area audience % 1 Single 2 Inferred Married 3 4 30 0.42 152,567 0.29 4 0.06 49,480 0.09 Married 3,657 51.25 16,952,234 32.43 158 Inferred Single 2,322 32.54 18,174,202 34.77 94 - the values in tables marked with this color are those with the strongest MPI factors. - these values have been analyzed but are not reported due to inconclusive data 375 Park Avenue Suite 2607 New York, NY 10152 - - MPI Overview 44 / 44 Political Af liation Likely political af liation Percentage Uploaded customers Trade area audience # Variables Client audience Client audience % Trade area audience Trade area audience % MPI 1 Democrat 1,869 26.19 9,394,615 17.97 146 2 Not Political 615 8.62 2,781,944 5.32 162 3 Liberal 375 5.26 1,735,666 3.32 158 4 Republican 885 12.4 5,111,509 9.78 127 - the values in tables marked with this color are those with the strongest MPI factors. 375 Park Avenue Suite 2607 New York, NY 10152 - -