Twitchtime

GENERATING LEADS & GROWING BUSINESS Targeting Audiences of Interested Prospects Industry: Event Décor/Ice Sculptures Audience: B2C Service: 360° Digital Marketing A CASE STUDY Client is a Event Décor/Ice Sculpture Company based in St. Petersburg (Russia). After struggling to generate business in a challenging industry, client called upon Twitchtime to generate business and leads & dramatically increase the awareness of the business, cost effectively in targeted locations and maximize the reach of the audiences. Client’s CHALLENGE The Client approached us with a goal to increase traffic to the website and generate business from it and from the preferred locations. Twitchtime were asked to formulate a strategy and deliver measurable results from their online investment. Build brand awareness Increase Audience Reach The Project GOALS Increase Social Media Engagement and Grow the Brand Following Generate Business from Website and Social Media The SOLUTION We reviewed the client’s previous business generating activity, analyzed the website, their online presence & based on that we developed a completely new marketing strategy that completely focused on reaching the right audiences. We created an effective balance between the engaging content and promotional content, so that it helps in generating business and strengthen the brand power across the internet and audiences. What WE DID..! Market & Business Scope Analysis for the venture Understanding the competitors business and identifying the potential strategy that fits the client’s requirements. Targeting & Traffic Optimization from preferred locations • • Audience Research • Identify the reach statistical significance, and these results were used to understand how visitors react to a given • experience. One such outcome was a site redesign. • A/B and Multivariate Testing Testing with the different variances of the website designs and implementing the winning treatment in order of the optimal performances of the users on the website. CRO Identifying the right traffic that are really interested in the services of the client. Serving the visitors with different content and pages they actually look for. Traffic Allocation and Optimization from the preferred location. Email Campaigning, etc. The RESULT 14,000+ 5x 400% Potential Audiences Reached Growth in traffic Growth in Leads generated 7 Months (Time Duration) 132% Growth in conversion rate “These guys are too much supportive and I’m happy to see the increased conversion, Traffic. I would refer their services to all.” - Client YOUR TURN TO BECOME A MARKETING SUCCESS STORY SPEAK TO THE EXPERT www.twitchtime.com -twitchtime.inquiry