Theia Marketing

Ma rke t in g Case Studies Your Digital Marketing and Revenue Operations Solution Provider B2C Client Increases Business by 25% • COVID affected industry • Problem: • Unsure of allocating marketing spend because data was unclear and in different systems • Solution: • Migrated to HubSpot Marketing Pro and CMS from disparate systems 3/24/2021 2 Ma rke t in g B2C Client Increases Business by 25% • Results • Increase business by 25% between 2019 and 2020 • Increased number of salesqualified leads by 75% • 3x increase in productivity • Increased paid search performance (web site views) by 3.64x 3/24/2021 3 Ma rke t in g B2C Client Increases Business by 25% • Services employed • CRM migration • HighRise to HubSpot • Marketing Automation • 45-email nurture sequence • Landing pages and ads • HubSpot CMS website design and development • 200+ pages 3/24/2021 4 Ma rke t in g B2B Sales Training Franchise • Goals • Build process to align with 7touch • Have tasks for sales staff to improve the process • Build highly customized email templates and sequences to improve the process while making sure each message feels personal and meaningful • Configure reporting for performance monitoring 5 Ma rke t in g B2B Sales Training Franchise • Solution: • Migrated and onboarded HubSpot Marketing Pro from Mailchimp • Migrated and implemented HubSpot Sales Pro from Pipedrive • Migrate companies, contacts, deals and products to HubSpot 6 Ma rke t in g B2B Sales Training Franchise • Results • 10+ hours of onboarding and training for the team • Sales and marketing teams adopted the new system • Better understanding into deals and deal forecasting 7 Ma rke t in g Lotus Wedding Photography • Improve paid ads website visits by 210% while keeping same ad spend • 43% increase in overall website traffic • Connected website to Google Analytics to understand overall direct, organic, social, and paid ad performance 8 Ma rke t in g Lotus Wedding Photography • Services and software employed • Google Ads • Google Analytics • Instapage • Ongoing ad management and landing page creation 9 Ma rke t in g Highlands Mortgage • Migrated 20,000 contacts to new CRM • Cleaned and deduped contacts • Configured social media 3/24/2021 10 Ma rke t in g Islin Munisteri Vice President of Marketing and Sales Petroleum Engineer from Colorado School of Mines. I enjoy sales, outreach, and problem solving. Lucas Munisteri President Petroleum Engineer from Colorado School of Mines turned into a marketing guru because I love solving unique problems. THANK YOU Islin Munisteri-