Seasiainfotech

SEO CASE STUDY Confidential and Proprietary Confidential and Proprietary Objective • Ranking on selected keywords • Traffic Growth • Keywords Mapping for each page and crawling accordingly. • Increase Engagement Confidential and Proprietary Our SEO Approach • Site Architecture changes as per requirement • Site Speed analysis and optimization • Content Generation • Content Interlinking Confidential and Proprietary Traffic Growth Snapshot • 800+% growth in traffic in April 2017 compared to Sep 2016. Confidential and Proprietary Result - Crawl Rate Confidential and Proprietary Result May-16 Aug-16 Top 5 13 18 Top 10 23 33 Top 20 36 47 Nov-16 Feb-17 May-17 22 20 28 39 35 42 52 54 56 Confidential and Proprietary Confidential and Proprietary Objective • Ranking on selected keywords • Keywords Mapping for each page and crawling accordingly. • Traffic Growth Confidential and Proprietary Our SEO Approach • Analysis existing backlink and removal of all bad Links • Reviewed Visitor Behavior, tweaked the site / content to improve avg. time spent & bounce rate. • Brand Awareness by Social Engagement • Analysis of non-crawled pages and fixing problems like 404, Redirection, Content Optimization, Image Optimization. • Looking into competitors strategy and follow some of their strategy for link building • Content Analysis, Inputs to Editorial team and curation of existing content. • Site Architecture Development, and Restructure to increase crawling rate Confidential and Proprietary Result – Rank Nov-15 Top 5 0 Top 10 0 Top 20 0 Feb-16 May-16 Aug-16 2 3 18 5 7 23 7 18 26 Confidential and Proprietary Confidential and Proprietary Objective • Traffic Growth • Increasing crawl rate considering • Increasing Engagement • Ranking on selected keywords Confidential and Proprietary Our SEO Approach • Analysis existing backlink and removal of all toxic Links • Reviewed Visitor Behavior, tweaked the site / content to improve avg. time spent & bounce rate. • Brand Awareness by Social Engagement • Analysis of non-crawled pages and fixing problems like 404, Redirection, Content Optimization, Image Optimization. • Looking into competitors strategy and follow some of their strategy for link building • Site Architecture Development, and Restructure to increase crawling rate Confidential and Proprietary Result - Traffic • 44% growth in Organic traffic– for last 2 quarters. Confidential and Proprietary Result – Rank May-16 Aug-16 Top 5 31 36 Top 10 44 48 Top 20 47 49 Nov-16 Feb-17 May-17 41 44 49 50 52 55 56 51 59 Confidential and Proprietary Thank You! Confidential and Proprietary 17