Seasiainfotech

 Case Study – Adwords PPC Success Project Name – www.mainst.biz Client Profile: Mainstreet Equity Corp. is a publicly traded (TSX: MEQ) residential real estate company in Canada. Established in 1998, Mainstreet has grown its portfolio from 272 units with a market value of approximately $17 million to 9,336 units (YTD) and approximately $1.4 billion market value. Major Challenges: There are some major players in Canadian rental apartment market. Kijiji, bwalk, rentfaster are the name of few. They were already capturing majority of organic and paid traffic both. Website isn’t that much conversion friendly. Page load speed is too slow Client wanted to deliver custom ads based on zip codes. Strategy: We analyzed their top performing keywords and strategy that they were using. We worked on their strategy to make it more affective because we had to increase conversion in same budget We decided to build separate landing page for each city and each apartment and started dedicated campaign for them We started geo-fencing display campaign targeting those zip codes and nearby areas Baseline Ranking & Other Matrices (July 2017) Client spent around $9,013 on Adwords Website received 29,810 clicks Client received 247 conversions (including 179 phone calls) Average cost per click was about $0.30 Click to conversion rate was .83% PPC Optimization: We worked hard to make the website conversion friendly and it took around 4 weeks of continuous effort to setup around 30 landing pages for different cities, properties and audience types. We worked on many other factors including: Bid Optimization Keywords grouping Ad copies optimization Tracking pixel segmentation Negative keywords Keywords match type Eliminated low quality keywords Current Ranking & Other Matrices (Sept. 2017) Client spent around $8,048 on Adwords Website received 18,189 clicks Client received 1,689 conversions (Including 137 phone calls) Average cost per click was about $0.44 Click to conversion rate is 9.31% Average cost/conversion is $4.75. Final Snapshot: We have saved around $1,000 if you compare the spending data of May 2017 with Sept 2017 We have received 1,442 more conversion during the same period Earlier we were paying around $36/conversion but now we are paying only $4.75 for 1 conversion Based on initial cost/conversion, we would have spent $60,804 to get 1,689 conversions but we have managed to get it just in $8,048. This means, client has saved over $50,000 just in the month of Oct. Almost all rental apartments are full now and client is planning to reduce the budget here because there is no vacancy in buildings.