Seasiainfotech

Instagram for a business Strategy guide Businesses of all sizes and across industries are finding marketing success on Instagram. The platform is highly effective for achieving branding goals such as : • Driving awareness for your brand or products • Shifting or reinforcing brand perceptions • Creating associations with celebrities and partners When shaping your strategy on Instagram, start with your business objectives and then explore how elements of the platform can help you meet them. Here is an overview of the primary features, tools, and opportunities that make Instagram a powerful marketing platform and our recommendations for how to use them to maximize the impact for your brand. How the Instagram Algorithm Works The Instagram algo-what now? If this is your first time hearing about the Instagram algorithm, here’s the long and short of it: The Instagram algorithm is a set of complex rules and factors that Instagram uses to determine what posts show up in your feed, and in what order. This is a huge difference from the early days of Instagram when the feed was chronological and users just saw the most recent posts. Now, Instagram is more like Facebook and uses an algorithm to determine what content you will be interested in seeing in your feed. Here are 5 of the most important factors: HOW MUCH ENGAGEMENT YOU GET HOW LONG PEOPLE SPEND VIEWING YOUR POST YOUR FRIENDS, FAMILY, AND FAVORITE ACCOUNTS WHEN YOU POST WHAT TYPES OF CONTENT YOU POST This is especially important for businesses who want to get their posts seen by their followers! The Instagram algorithm determines how “good” a piece of content is by taking into consideration factors like the amount of engagement a post receives, or how many comments it gets. If a piece of content is deemed good, Instagram will show it to more users. But if it’s deemed bad or unpopular, Instagram will limit the number of users it gets shown to. HOW WE MARKET ON INSTAGRAM IDENTIFY AUDIENCE First and foremost, we need to know everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers. FIGURE OUT THE RIGHT APPROACH After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas. SCALING YOUR BUSINESS REACH There are many ways we will approach your Instagram Marketing, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Instagram to optimize results: Custom: Using your customer database, we will upload phone numbers, email addresses, Instagram user IDs, and app user IDs. That information will then be matched to as many user profiles as possible. Lookalike: Now that we have a picture of your customer database, Instagram can find similar users to open up a whole new set of potential customers. Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products. Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Instagram. Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories. Deliverables OPTIMIZE YOUR BUSINESS INSTAGRAM BIO 1. YOUR BUSINESS NAME 2. YOUR BUSINESS BACKGROUND 3.KEYWORDS 4. WEBSITE LINK 5.YOUR BUSINESS EMAIL 6.YOUR BRANDED HASHTAG 7.YOUR BUSINESS CALL-TO-ACTION OPTIMIZE YOUR BUSINESS INSTAGRAM PROFILE 1. YOUR BUSINESS INSTAGRAM AESTHETIC 2.KEEP THINGS CONSISTENT 3. CURATE WITH USER-GENERATED CONTENT OPTIMIZE YOUR INSTAGRAM POSTS 1.Photo posts 2.Video posts 3.Carousel posts Event & Ad Banner Creations 15 posting (according to business niche) 5 Posting ( trending in your business ) Content Writing & Post Optimization Videos Creation ( two animated videos ) Video Optimization Videos Promotion GIF( two gifs) Infographics Creation Spam Monitoring And Deleting Of Unwanted Spam Instagram Ads (Following are the activities for one Campaign ) Story Ads Analyzed Campaign monitoring Instagram feed Ads design and creation Instagram Ads setup Ads Monitoring and Management Influencer marketing Sales funnel creation Monthly Reports & Audit Conversion Tracking REPORTING AND MONITORING There is must be gleaned from your Instagram Marketing. We will measure analytics data such as post metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to you on a weekly basis. AD SCHEDULE Instagram marketing campaigns are an ongoing process. We respond to what works and move on fast from what doesn’t work. Therefore, we anticipate at a minimum of two months from the start to the date your campaign is launched. After that, we monitor and adjust, presenting reports to you on a monthly basis. Here’s how the process will look: TASKTIMEEST. COMPLETION Research and Development 3 Days ------------------ Post Design Creation 15 Days ------------------ Campaign Creation 3 Days ------------------ Ad Launch 1 Week ------------------ Monitoring,Analytics, Adjustments Ongoing ------------------ BILLING AND AGREEMENT BILLING AND AGREEMENT We charge the following for our services: NamePriceSubtotal 20 Post Content 18 Image Designs We charge the following for our services: Much goes into the cost of an Instagram marketing campaign. First and foremost, Instagram Instagram charges two different ways: cost per click or cost per ad views. And the rate depends on your audience target. The price will vary according to the following target method: Cost per Click Campaign (Suggested Budget: 0 for 7 Days) Cost per View Campaign (Suggested Budget: 0 for 7 Days) or We will be promoting the business through weekly boosting. Boosting Price will be charged according to the number of posts boosted on a weekly basis. Cost per Boost (Suggested Budget: 0 for 7 Days) Ad/Boost Post Amount will be paid by you by adding your own payment method or by adding the same in our Invoice. Paid Budget Invoice will be billed in advance separately and our Service Invoice will be billed in two parts. Seo Discovery XYZ Signed By: Date: Signed By: XYZ Date: Our Availability - We are available to provide Services during normal business hours. Monday - Friday 9 am – 7 pm IST, excluding national holidays. In the event that we will be unavailable due to vacation or other foreseen events, every effort will be made to give you reasonable notice. TERM/TERMINATION This Agreement takes effect on the date of signing, and continues in force for a period of three (3) months, unless sooner terminated in mutual consent. This Agreement can be paused/froze, renewed or extended with the written consent of both parties. Signature of this document indicates acceptance of the aforementioned terms. Thank You! --------------------------------------------------------------------------------