Facebook Marketing Proposal
INTRODUCTION
Facebook is one of the most popular social media platforms in the world, with more than 1.6 billion users. And people like to spend a lot of time on it, whether all at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.
And when it comes to advertising, there is no company in the world that has more information about its users than Facebook. And includes much more than just your age, gender, and alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you spend doing various things online, and what you purchase.
We are a compact and bright team of marketing professionals, with an emphasis on social media campaigns. For the past 5 years, we’ve helped startups, mom-and-pop shops, and big corporations realize the potential in Facebook Marketing to grow a customer base, retain those customers, and bring new ones on board.
HOW WE MARKET ON FACEBOOK
Facebook is much more than a social media platform. In fact, it can be a huge resource for your business if used properly. Let us show how we can do that.
IDENTIFY AUDIENCE
First and foremost, we need to know everything we can about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.
FIGURE OUT THE RIGHT APPROACH
After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas.
SCALING YOUR BUSINESS REACH
There are many ways we will approach your Facebook Marketing, but unless we are targeting the right audience then it will be a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimize results:
Custom: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
Location, Location, Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories.
Deliverables
Facebook Profile Set Up
Profile Image Creation
Content Writing for Profile
Company Business Page Creation
Facebook URL Integration with Website
Business Page Content Writing (About Us Section)
Cover Photo Creation
15 posting (according to business niche)
5 Posting ( trending in your business )
Content Writing & Post Optimization
Videos Creation ( two animated videos )
Video Optimization
Videos Promotion
GIF( two gifs)
Facebook Quiz / Polls
Infographics Creation
Spam Monitoring And Deleting Of Unwanted Spam
Group Activity
Creation Of New Groups
Adding Thematic People To Groups
Promoting Services/Products In Thematic Group
Promoting Brand In Targeted Audience Specific Groups
Geo-Target Audience & Behaviors Analysis
Weekly Updates
Facebook Ads (Following are the activities for one Campaign )
Advance level Campaign strategy and Set Up
Analyzed Campaign monitoring
Facebook Ads design and creation
Facebook Ads setup
Facebook Ads Monitoring and Management
Lead Generation
Sales funnel creation
Monthly Reports & Audit
Conversion Tracking
REPORTING AND MONITORING
There is must be gleaned from your Facebook Marketing. We will measure analytics data such as post metrics, page-level metrics, engagement rate, total page “likes,” and other metrics. We will compile reports and present them to you on a weekly basis.
AD SCHEDULE
Facebook marketing campaigns are an ongoing process. We respond to what works and move on fast from what doesn’t work. Therefore, we anticipate at a minimum of two months from the start to the date your campaign is launched. After that, we monitor and adjust, presenting reports to you on a monthly basis.
Here’s how the process will look:
TASKTIMEEST. COMPLETION
Research and Development
3 Days
Post Design Creation
3 Days
Campaign Creation
3 Days
Ad Launch
1 Week
Monitoring, Analytics, Adjustments
Ongoing
BILLING AND AGREEMENT
We charge the following for our services:
NamePriceSubtotal
20 Post Content
18 Image Designs + 2 Videos Creation
1 Ad Creation Management
Subtotal
000
GST (7.5%)
000
Total
000
Much goes into the cost of a Facebook marketing campaign. First and foremost, Facebook charges for ads two different ways: cost per click or cost per ad views. And the rate depends on the your audience target. Price will vary according the following target method:
Cost per Click Campaign (Suggested Budget: 0 for 7 Days)
Cost per View Campaign (Suggested Budget: 0 for 7 Days)
or
We will be promoting the business through weekly boosting. Boosting Price will be charged according to number of posts boosted on weekly basis.
Cost per Boost (Suggested Budget: 0 for 7 Days)
Ad/Boost Post Amount will be paid by you by adding your own payment method or by adding the same in our Invoice. Paid Budget Invoice will be billed in advance separately and our Service Invoice will be billed in two parts.
Please select your preferred method of payment:
Upon signing this agreement, you must pay half (50%) the total to begin work immediately. The other half is due after the 15 days, and monthly costs will be invoiced accordingly.
Our FB Marketing Service - Creation, Monitoring, Analytics, Adjustments, and Reports
is a flat rate of INR 10,000/Month
Seo discovery
Signed By:
Simran Kahlon
Date:
Signed By:
Date:
Our Availability -
We are available to provide Services during normal business hours. Monday - Friday 9 am – 7 pm IST, excluding national holidays.
In the event that we will be unavailable due to vacation or other foreseen events, every effort will be made to give you reasonable notice.
TERM/TERMINATION
This Agreement takes effect on the date of signing, and continues in force for a period of three (3) months, unless sooner terminated in mutual consent. This Agreement may be paused/freezed, renewed or extended with the written consent of both parties.
Signature of this document indicates acceptance of the aforementioned terms.
Thank You!
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