New Guy Creations

Research Experience Conservation Efforts Market Trends Analysis: Regularly conducted indepth market research to keep abreast of the latest trends in luxury hospitality. This helped inform the development and refinement of our offerings, ensuring they meet the high standards expected by our discerning clientele. Conservation-Driven Initiatives: Championed and integrated conservation practices into our brand ethos, reflecting our commitment to the environment. This included waste reduction programs, sourcing local and sustainable produce, and promoting eco-tourism packages. Consumer Behavior Studies: Delved into the purchasing habits, preferences, and motivations of luxury clientele. This enabled the creation of targeted marketing strategies that resonated with our audience. Educational Workshops: Organized and participated in workshops aimed at educating staff and clientele about the importance of conservation. Competitive Analysis: Undertook comprehensive assessments of competitors in the luxury hospitality space to identify unique selling propositions, potential areas of differentiation, and opportunities for collaboration or innovation. Sustainability Research: Recognizing the increasing importance of sustainability in the luxury market, carried out research to understand the best practices in green luxury hospitality. This included studying the feasibility and desirability of ecofriendly amenities, sustainable sourcing, and more. Collaborations with Conservation Organizations: Established partnerships with reputable conservation organisations & partners such as Emboo Camp. These alliances allowed us to offer unique experiences to our guests, such as safaris & eco-treks, further integrating the conservation narrative into our luxury packages. Content Creation: Recognising the power of storytelling in marketing, frequently crafted content that highlighted our conservation efforts and successes such as turtle nests on our private beach. This served the dual purpose of reinforcing our brand's commitment to sustainability and catering to the growing market of eco-conscious luxury travellers. Our notable achievements • Increased restaurant Daily Net Revenue to $30,000 from $7,000 within 2 months. Generated a 200% uplift in organic traffic to the website in 6 months by creating and implementing an SEO strategy. • Built a 13k Facebook following from 4k and 29k Instagram following from 11k, which in turn, delivered a 150% boost in leads. • Built a database of 5k emails by creating a sign-up form upon visiting the property websites. • Targeted and increased revenue by 84% through Inbound marketing. • Directly responsible for $1.1M in annual combined revenue for MBH and VDR. • Increased Business Transient with over $387,000 YOY • Consistently achieved sales targets every year. • Received TripAdvisor’s 2020 Certificate of Excellence.