MacLeod Marketing Group

Social Media MacLeod Marketing Group Social Media Marketing Strategy and Goals MacLeod Marketing Group specializes in Social Media Marketing. We work with you to develop a strategy based on your goals, and utilize our expertise to help you identify the appropriate platforms and media for your intended audience and potential customers. Typical goals in Social Media Marketing are: Branding and recognition Generate more trafc to your website Get more customers Increase SEO for the website Promote specic products or services Once we help you clarify your goals, we will work with you to dene your Unique Selling Point, or why you are different and why potential customers should choose you over the competition. We then move to establishing a voice and persona based on the intended audiences of the individual Social Media platforms, identify the best media to use. We are well-versed and equipped to leverage all types of media for each platform, from text to video, from animated slide shows to live action. Your Social Media effort should ultimately be designed to establish relationships with your audience and future customers that entice them to click-through to your website. Social Media Options MacLeod Marketing Group can also help you develop or redesign your website so it can become a desired destination for your Social Media audience. Give us a call or schedule your free 30-minute consultation via our website listed below. We don’t believe your business is like everyone else’s, so we don’t do cookie-cutter quotes. Getting to know more about your business is one of the elements at the heart of our approach. Social Media Management (not for the faint of heart!) Social Media Management is the effort to guide the particular Social Media presence of a brand, product, company, etc., through posting/contributing, monitoring, measuring, listening and responding. This is performed across platforms, and within the unique requirements and audience preferences of each individual platform. One size does not always t all. What do I post, and where do I get it? That is a common question when discussing Social Media Management, as well as when do I post. A quality Social Media Manager will curate quality, relevant content from outside sources, and properly intersperse it with original content that is seen as coming from your company or brand. By monitoring the results of the posting, the optimum frequency will be determined, and the editorial calendar will be adjusted accordingly. Wait, what’s an editorial calendar? This is a mechanism derived from developing your Social Media Strategy, leveraged against the message, persona and voice you want to portray, combined with the above monitoring inuences. Your editorial calendar will also include upcoming holidays, and more importantly, upcoming specials or events for your company so your posts can reect these events and help drive sells and activity accordingly. It also a barometer to measure the activity of your Social Media Manager. Properly managing a Social Media presence is a constantly evolving effort, requiring vigilence and knowledge to perform correctly. Let MacLeod Marketing Group manage your Social Media Marketing effort for results beyond your expectations. macleodmarketinggroup.com 1-866-CLANMAC Example MacLeod Marketing Group 3-day Facebook Ad We designed a simple, single slide post with a single color background. We animated a single word that drops-in to enhance or qualify that simple statement. We ran this over a 3 day period with the basic comment of “Like if you agree.” 286 3,503 As you can see, these types of Ads on Facebook can generate initial page views and likes. But that is not the ending, just the beginning. Quality content and regular posting schedules are what keeps your audience active, and even grows much further as they begin to trust you, like what you post, and decide you are worth sharing with their friends and colleagues. Reach Reach 2,172 6 Frequency Amount Spent 31.41% (2,-% ($26.76) Reach Amount Spent 68.59% (5,-% ($35.15) --