2018
WEB MARKETING
PORTFOLIO
GIGSTERZ TECHNOLOGIES
This document highlights our skill set, strategies, expertise and clients we have
worked with so far. This is a complete document highlighting why team GIGSTERZ
is the best in the business and why you should hire us.
Team Gigsterz
GIGSTERZ TECHNOLOGIES
1/1/2018
WEB MARKETING PORTFOLIO
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GIGSTERZ Technologies provide customers with a highly skilled, professional web marketing
team, with experience in a range of online services. With over a decade of experience in various
online marketing applications combining SEO, SMM & PPC. Our expert team knows all the ins
and outs of SEO and are able to rank any website. We apply our extensive marketing
experience, coming from years of expertise in digital marketing and empower it with technology
expertise to provide custom business specific solutions for different industries.
Our services range from helping small businesses to mid size firms and large companies, we
provide all online marketing solutions with support in terms of Content Strategy, Messaging &
Design – we can cover every aspect of your desired marketing needs.
Summary of Key Skills
Internet Marketing
✓ 10+ years of experience in Search Engine Optimization (SEO) consulting
✓ 10+ years’ experience in Social Media Marketing (SMM) campaign management
✓ 10+ years of experience in Pay Per Click (PPC) account handling
✓ Professional development team for on-page SEO.Elements which include keyword
research, title, description and keyword tags, etc.
✓ Vastly experienced in local SEO and a complete understanding of what it takes to rank
website’s locally
✓ Content is the key for SEO and we make sure that our client’s website content must be
SEO friendly so as to gain authority in Search Engines
✓ Very much familiar with all the Google updates like Panda and Penguin and understand
the sensitivity of black hat SEO techniques
✓ Provides rescue management services for websites hit by Google Panda & Penguin
✓ Off-page is as important as On-page and therefore we focus more on off-page SEO
techniques once we are done with on-page elements
✓ Our team will build quality natural back links with unique anchor text via advanced offpage techniques
✓ Major channels to focus while we offer off-page techniques are directory submissions,
social bookmarking, press release submissions, article submission, classified
submissions, etc.
✓ No black hat techniques, No fake results, just goal oriented clean approach for long term
rankings on all platforms.
✓ Social media caters a huge market and we understand how to target this market as per
your business and drive traffic to your website
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✓ We can create effective pages on social platforms like Facebook Fan page, LinkedIn
company page, etc. to help enhance your brands visibility
✓ Community creation and management is one of the areas where and we help brands in
creating their brand community with huge number of friends and followers
✓ Vastly experience in forums discussions as forums have huge reach and influence, we
target related forums to initiate discussions and drive targeted traffic
✓ Apart from these activities, we also target other channels like blog commenting,
YouTube video promotion, generating views, etc.
✓ Vastly experience in PPC account management with guaranteed return on investments
(ROI)
✓ Handled PPC campaigns for small, mid and large size industries like Pharma, ecommerce, IT, food industry, security, law, finance, hotels and restaurants with proven
results
✓ Goal oriented and confident to increase the referral traffic by 10-15% of the current traffic
in initial months
✓ With a comprehensive understanding of Google Analytics, we will integrate it with every
campaign to monitor campaign performance and keep our clients updated with
campaign achievements
✓ Weekly and monthly reporting of campaign activities along with the achievements in
terms of traffic, reach, influence, clicks, followers, return on investments (ROI), etc.
Services Offered
✓ Search Engine Optimization (Universal)
✓ Local SEO
✓ Social Media Marketing (SMM)
✓ Community Management
✓ Brand Reputation Management
✓ Blog Management
✓ Content Creation & Enhancement
✓ Social Media Monitoring
✓ Ghost Blogging
✓ Brand Reputation Management
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✓ Google Analytics and Tracking
✓ Pay Per Click (PPC)
✓ Strategic Project Planning
✓ Local SEO/SMM for lawyers, financial experts, bloggers, etc.
✓ Viral Marketing
✓ Video Marketing
✓ Online Advertising
✓ Region Specific Marketing
✓ Market Research & Analysis
✓ Competitive Research & Analysis
✓ SWOT Analysis
✓ Lead Nurturing
Execution Process
This section highlights the entire step-by-step process on how our team of expert professionals
manages a project. It includes the implementation strategy right from initial website analysis,
competitive analysis, strategy building with a focus on targeted keywords, analyzing the website
strengths and come up with a foolproof plan accordingly.
Below mentioned are the detailed activities performed for each project related to SEO, SMM
and PPC.
Website SEO Analysis (Specimen)
On Page Factors
Title Tags
Current Status
Impact
Not Optimized
Online brand visibility
Meta Description & Keywords
x
Describes a web page
XML Sitemap
x
Search engine crawling and indexing
Robots.txt
x
Search engine readability
Heading Tags
Not Optimized
Importance of a page to search engines
Link Optimization
x
User engagement and experience
Image Optimization
x
User readability
Content Interlinking
x
Better user engagement and retaining
Customized 404 Error Page
x
User engagement
Duplicate Content Check
x
To avoid search engine penalty
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Website Content
Too Low
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Better search engine rankings
Search Engine Optimization (SEO) Objectives
✓
✓
✓
✓
Increase visibility and traffic in SERP’s
Enhance overall web presence to expand market reach of your business
Safeguard and penetrate brand keywords to increase queries
Achieve and sustain higher search rankings for better conversions
Activities to be performed: (On-Page)
The below offerings are crucial to increase traffic and complying to Google’s algorithm to rank
high on search engines.
Keyword research - Search keywords that are most relevant to the overall page content along
with the variations of those keywords for your business. Also, explore competitor keywords to
understand the kind of keywords they are targeting and how we can leverage those.
Website Content – Content is an integral part of customer acquisition and necessary for
increasing the organic traffic to your website. New comprehensive content needs to be added to
the current website (your business) so as to rank high in search engines and beat the
competition. Current website lacks unique content and detailed product explanation.
Title & Meta Tags - The Meta description helps people decide whether to click on your result,
or a result above or below yours. We will create Meta descriptions for every single page as per
the content of that page and use keywords targeted for that page in the content of the
descriptions as well for your business.
XML Sitemap - We will create an XML sitemap for your website. It is very important to ensure
high crawlability for your website. It guides search engines showing the content of your website
to search engine and lets them know where to crawl it from i.e. which URLs of your business to
be crawled.
Robots.txt - Robots.txt is a simple text document that search engine spiders read before they
enter, crawl and index your website. These are important to tell search engines which pages
they can access and which not. One should allow the pages to be indexed as ‘allowed’ in
robots.
Heading Tags - Header tags tell the search engines that this is the headline of your page. One
has to make sure the header tags should not include “no index,” “no follow,” and “no archive” as
they won’t allow search engine to crawl your web page. We will apply heading tags as per the
page suitability as H1, H2, H3....H6.
Link Optimization - Link primary keyword of a page on other pages within the site as anchor
text. The relevant keyword in the title of the link helps in improving keyword density. It also helps
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in improving search engine rankings and improves organic traffic quality. We will apply suitable
title attributes to the links so as to target the priority keywords for your business
Image Optimization - Any images used on the page of your business should be optimized so
that search engines can “read” the image. Images must also be sized correctly to prevent the
slowing down of your website. GIGSTERZ will optimize your images with primary keywords
along with the alt and title attribute for better user engagement and higher search engine
rankings.
Content Interlinking – Linking the relevant content of a particular page of your business to their
corresponding landing page helps in better user experience and optimizing those links with
targeted keywords helps to improved search engine rankings.
Customized 404 Error Page - A customized error page (with 404 http code) is required to
inform search engines that the page is broken and should not be indexed. Also, it will help in
retaining visitors on the other website pages. It’s important to add links of other relevant pages
and contact address to the customized 404 error page for better user experience.
Duplicate Content Check - .It is very important as per search engines to have pages with
unique content. Search engines give value to the original content and penalize the duplicate
content websites. If there are few copies with same content, one can apply 301 redirect to the
page you want search engines to index.
SUMMARY:
Our on-page optimization will increase your online presence, sending more customers to your
website. When combining this with our sales funnel, you will see an increase in your websites
conversions.
Activities to be performed: (Off-Page)
✓ Directory Submissions
✓ Social Bookmarking
✓ Local Submissions
✓ Search Engine Submissions
✓ Industry Forum Discussions
✓ Press Release submissions
✓ Article Submissions
✓ Classified Submissions
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Social Media Marketing Objective
✓ To increase the social media presence across multiple online platforms
✓ Enhance reach and influence using social media channels
✓ Showcase your brand as an expert thought leaders in the related field
✓ Improve online reputation and increase individual authority of your brand
✓
Social Media Marketing Strategy
Facebook & Google+ Strategy
✓ Identifying top industry groups for targeting potential customers
✓ Engaging into one to one discussions with prospects
✓ Creating brand awareness by comments, likes and discussions
✓ Inviting people on the fan page for further engagement
✓ Enhance overall reach and influence of your business
Twitter Strategy
✓ Identifying and following top influential industry profiles
✓ Follow industry specific people as well as the competitors
✓ Check @replies of the competitors to see what their followers are looking for and what
questions they ask
➢ Spreading knowledge via regular tweets in terms of latest updates, product and
service updates, etc.
➢ Creating list of top prospects and discussing with them
➢ Use # tags to place your tweet into lists people are monitoring
LinkedIn Strategy
✓ Search business prospects and add them to network of your business
✓ Join industry related groups and participate in group discussions
✓ Invite experts from your niche to be guest bloggers on your blog (if any)
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✓ Leverage third party application like Slideshare, box.net etc. to share content
✓ Frequent profile updates with LinkedIn status message and respond to comments
Pinterest
✓ Identifying top industry related groups for targeting potential customers.
✓ Identifying top industry communities to persuade them
✓ Engaging into one to one discussions
✓ Creating brand awareness by comments and discussions
✓ Inviting people to the profile to enhance reach and influence
Forum Discussions
✓ Identifying top industry related forums
✓ Initiating new discussions around the products and services offered and measuring
audience opinions
✓ Engaging into ongoing discussions and creating awareness about the your business
services
✓ Promoting your business as a best industry experts
Blogs
✓ Identifying top industry related blogs
✓ Commenting on relevant blogs by understanding the nature of post
✓ Gathering opinions of the audience
Pay Per Click (PPC) Objective
✓ Increase the Return of Investment (ROI)
✓ Reduced Cost Per Click (CPC)
✓ Target potential Customers
✓ Branding the Business
✓ Increase the visibility of Business.
✓ Instant traffic to business website
Pay Per Click (PPC) Strategy:
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Includes a high level plan to achieve goals through implementation and execution of a
successful Pay Per Click (PPC) campaign.
Following are the steps to be incorporated SEM strategy plan of actions:
Competitive Analysis
✓ To analyze the current and potential competitors
✓ To study the keywords, content and ad texts being used by the competitors
✓ To analyze other important aspects like call to actions, banners, images for landing
pages
Keyword Research - Identify keywords that are most relevant, popular and competitive based
on the final list of pages, and specify search advertising terms, from broad match to exact
match, which expands the ad exposure and can be used to reduce average cost-per-click.
Account Set Up and Structure Finalization - The first step of PPC is to set up an SEM
Campaign account, select the campaign search engine and other required platforms with a
number of campaigns to run, ad groups and keywords to categorize.
Create Ad Copies ✓ To create ads with compelling text and a call to action messages in text/images for the
search network and display network
✓ To insert important keywords in ad copies to make ad content more relevant according
to the landing pages
✓ To create effective customized image ads as per guidelines
Targeting Platforms: To target Google Adwords platform by leveraging the mentioned
techniques;
✓ Search Network (keyword based targeted campaign) – Ads are matched with the search
result pages based on the terms a user types to search
✓ Display Network (content based targeted campaign) - showing text/image ads on the
other website related to our product and services.
Geographical Targeting -To choose the geographic location where ads will appear. It helps in
targeting ads to customers in that particular country/region.
Ad Scheduling - To specify the hours and days when ads will show on search & display
network.
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Performance Monitoring - Performance monitoring includes monitoring and analyzing the
performance of all keywords and ads and make changes or add keywords and ads if needed.
On daily basis, the current keyword bid amounts will be monitored while making sure we
optimize them on each aspect. Performance monitoring will include:
✓ Analysis of the performance of selected keywords and ads.
✓ Verifying if keyword bid amount is adequate.
✓ Analyze the search term report.
✓ Maintaining a balance between spending and visits delivered.
Analysis the converting keywords and search the variations of those keywords and run them to
increase the Conversions (Leads).
PPC Campaign Optimization -Campaign optimization involves optimization of entire PPC
campaign structure, which includes continuously, improving the relevancy of keywords,
advanced targeting options like search engine targeting, content targeting, etc., and A/B testing
for ads. In addition, We will do the following:
✓ Identify and stop the use of keywords that below average performance.
✓ Perform regular A/B testing for ads.
✓ Continuously research and add new performing keywords to the campaign.
✓ Identify the negative keywords and add negative keywords to the campaign.
✓ Adjust bid strategy as required and optimize cost per click for all campaigns.
Traffic Analysis and Monitoring - It includes monitoring and analyzing many actionable
insights like clicks, impressions, CTR (click through rate), conversions, CPC (cost per click) and
more. Also, it gives us a detailed analysis about how ads performed on actual searches, and
helps us identify the new search terms with high potential. We will perform following tasks:
✓ Examine actual Conversions (Leads) on SEM keywords and ads.
✓ Regularly monitor paid traffic to the website.
✓ Analyze cost per click and click through rate for the keywords and ads.
✓ Identify actual cost per click to determine paid traffic clicks.
Dashboard & Reporting (Monthly)
Monthly Search Engine Optimization (SEO) report will highlight below mentioned factors and
achievements:
✓ Monthly search engine traffic (Organic Traffic)
✓ Bounce Rate
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✓ Average time on site
✓ Top Keywords
✓ % New Visits
✓ Page Views
✓ Traffic Segmentation
Monthly Social Media Marketing (SMM) Report Includes:
✓ Monthly Referral Traffic (Visits)
✓ Average Visit Duration
✓ % New Visits
✓ Bounce Rate
✓ Top Sources
Our Clients
✓ https://buybomberjackets.com/ (E-commerce)
✓ http://rrave.in/ (E-commerce)
✓ https://knxmounts.com/ (E-commerce)
✓ http://shopyveg.com/ (E-commerce)
✓ https://www.shikshaknaukri.com/ (Job Portal)
✓ http://frontierevictions.com/ (Eviction Services)
✓ https://nexnets.com/ (News Blog)
✓ http://www.socialedrenaline.com/ (Digital Ad Agency)
✓ https://bennigans.com/ (Restaurant) (Fremont & SantaClara)
✓ https://hotcards.com/ (Business Cards)
✓ https://chelseabondjewelry.com/ (Jewelry)
✓ https://www.legionhoster.com/ (Web Hosting)
✓ https://grammarelectrical.co.nz/
(Electrical)
✓ http://www.allumedigital.com/ (SEO)
✓ http://www.velkoacademy.com/ (Consulting)
✓ https://allurehomes.com.au/ (Real Estate)
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WEB MARKETING PORTFOLIO
✓ http://www.challengemachine.com/ (Machine Parts)
✓ http://megalert.com/ (Manufacturing)
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