Justin Trudeau Makes Canadian Prime Minister
On November 4, 2015, Justin Trudeau was officially sworn in as the Prime Minister of Canada, following a landslide victory at the largest elections turnout in 20 years. A legacy child who took over as an agent of change, following in the footsteps of his own father, Pierre Trudeau, the 15th Prime Minister of Canada; Trudeau Jr has to have embarked on a journey to provide Canada with the same sort of glorious period that his father had offered the Canadian people. It would be unfair to not give full coverage to such a prodigy and the newspaper organizations left no stone unturned when discussing Justin Trudeau as someone who as quoted in Dawn is said to be “Bringing the old Canada back”.
When the news of Justin Trudeau’s immense lead in the elections hit the mass public through the means of mass media newspapers around the globe tried their best to cover the entire event with, as much exclusivity and uniqueness as possible and Dawn was no different. Starting off with a mild note Dawn thought it best to take the view point of someone who was a Canadian citizen and although this creates a certain sort of bias towards the new Prime Minister, Maria Kari makes us aware and juxtaposes the situation of Canada; what had been before the arrival of the new PM and what is expected of him and his party for years to come.
“Mostly, we're thrilled to finally be known for something else besides being that really cold country located above the global superpower.” [CITATION Jus15 \l 1033 ]
A trend that was seen in the articles posted in Dawn, especially the Maria Kari one we see that the focus isn't entirely based upon the political prowess of Justin Trudeau but also focuses its attention towards the new PM’s extremely good looks also quoting how the new PM is being dubbed as “hot” and even “smoking-hot syrupy fox”. This not only indicates the favoritism for Trudeau in Canada but also highlights the massive support for him by the Canadian people; old and teenagers alike. It is important to note however that this certain “fan-following” isn't just because of Trudeau himself but other factors are also in play with the biggest one being Trudeau’s own fathers successes in the past, which help people believe his claims more easily. Perhaps the most important other factor could be the inability of the previous government in Canada which was mostly disliked by the people and was highly known for its irregularities in the whole decision making processes.
Scrutiny was put upon the inability of the former conservative Canadian government for its incompetency and a lack of ability to take Canada forward. The situation got so bad under the previous government that not only did the economy not move further ahead but got plunged in a backwards trajectory. Canada's repudiation from its commitment to the climate treaty, the passage of the Bill C- 24 and above all the inability of the government to have good ties with the Muslim population of Canada were all of the reasons which factored into the decline and disliking of the former government. These reasons also directly factored into the rise of Trudeau and the rise of the support of his party for people of Canada definitely wanted things to change. Dawn definitely did not try to hide any aspect of Justin Trudeau’s personality mentioning him going out to nightclubs and the fact that he has tattoos on his skin. Dawn
Another article that broke the news of Trudeau’s victory in the west when mentioning Trudeau’s victory mentions the defeat of Stephen Harper who was adamant on taking Canada towards the right of the political spectrum however Trudeau stood responsible for ending Harper's dream.
“Canadians rejected the politics of fear and division.”[ CITATION Lib15 \l 1033 ]
It was indeed an exceptional performance by the young Trudeau who found himself against a much-experienced opponent and still ousted him. In its entirety, one doesn't have to be a political scientist to see how Trudeau’s victory was not just on a whim and to dislike him is very hard. All articles in Dawn have a certain inclination towards the support of Trudeau and the liberal party in its entirety. The support for Trudeau is highlighted in all of the articles and the fact that the relations between USA and Canada are set to improve has also been placed an emphasis upon.
“The Trudeau victory will ease tensions with the US. Although Trudeau supports the Keystone pipeline, he argues relations should not hinge on the project. Harper has clashed with the Obama administration over other issues, including the recently reached Iran nuclear deal.” Dawn
The entire respective coverage helped build a global image in support of Justin Trudeau. Even though he was elected as the Prime Minister of Canada, a country absent from the world stage for a while now, he was still able to win the hearts of millions of people from around the globe, and it's no secret that the media had a huge role to play in it. To make him appealing to people of all age groups the articles were shaped in a way to keep the interests of everyone aligned. The fact that he's “hot” helped the teenagers while ousting his counterpart on the conservative side helped the slightly older populace. A unanimous agreement was showcased which rejected any conservative view as to help the liberals all around the world. Globalization has helped the world come together and interact in a way that was unseen ever before, the fact is that Trudeau’s victory in Canada will cause waves throughout the global hemisphere announcing to any Conservative party that the people living in democracies do not appreciate such “backward” views of things and that they'd choose to oust conservatives whenever they try to extend their powers.
“Justin Trudeau, the leader of the Liberal Party, was sworn in as prime minister of Canada on Wednesday morning, ending nearly a decade of Conservative dominance.”
The New York Times issue of November 4, 2015, the morning of the oath taking ceremony of the new Canadian PM, was marked by a headline that highlighted the end of the era of Conservative rule in Canada. As was evident from the coverage that Trudeau’s appointment as prime minister had on several issues of the New York Times, the more celebratory part of the news was, it seemed, the fact that after a decade of Conservative governance, Canada would now finally be governed in a way that was more apt for Canadian norms, and more specifically, more bent to the liking of the Canadian populace. After the swearing in ceremony, Trudeau said that he had appointed “a cabinet that looks like Canada”. This is perhaps the main reason that has paved the way for Trudeau’s unprecedented fame and fan following. “It’s been a depressing 10 years, I think, for a lot of Canadians, it’s been very divisive.” The New York Times, in a way to portray Trudeau as a man of morale and being highly pro women and their rights, discussed a very precise, but crucial remark of Trudeau on why gender balance was important: “Because its 2015.” In addition to the, Trudeau has appointed women for half of the 30 cabinet ministers, coming through on the promise he made during his election campaign.
In regards to the challenges that Trudeau’s government may have to face, the news piece focuses on the mistakes of the previous Conservative government, and the shortcomings of preceding PM Mr. Harper, but at the same time, the tone that the article has made use of is more hopeful and optimistic, highlighting Trudeau’s promise to “reverse the Conservative government’s approach”. And so it seems that, from the very first day of Trudeau’s office as PM, the New York Times has since then been hopeful of Trudeau’s liberal and tradition-breaking ways, and also celebrates that the highly centralized approach previously employed by Mr. Harper would be abandoned. [ CITATION Ian15 \l 1033 ]
About two months after the first news of Trudeau’s swearing in as PM, the January 16, 2016 issue of the New York Times covered the non-political aspects of Trudeau’s governance in terms of the widespread effect that Canadians were left with as a result of Trudeau’s involvement in Canadian culture, in a way perceiving Trudeau’s charismatic ways as a means to make the nation more “hip”. The article featured several examples of Canadian celebrities in the past that embraced their Canadian background and took the world by storm with their respective talents. In doing so, the articles pinpoints Trudeau’s personality’s particularly famous aspect of “niceness” that has never before been witnessed in any person of such power. Trudeau has also had a stunning impact on the style and fashion industry, with major names in the industry labeling Trudeau as a fashion icon for his charismatic looks, stark sense of dressing, and the way he carries himself in public. The coverage of this side of the prime minister’s role as a person of such high authority has resulted in not only Canadians, but also people across the globe looking up to him as a role model who broke the stereotyped web that Canada was entangled in, being labeled as the pinnacle of “niceness” and overcompensating politeness, and managed to instill a new found pride in the way the Canadian populace contributed to the rest of the globe. [ CITATION Pet16 \l 1033 ]
When Trudeau was sworn in as prime minister, the New York Times published a piece that gave readers a window into the personal life of Trudeau in office, in a way boosting Trudeau’s already established reputation of being a good natured and friendly individual. The article posted on December 8, 2015, about a month after Trudeau took up office as prime minister, looks into the transition that Trudeau made, and the changes that came about in his relations with his peers and friends, when he rose from his existing position as a staff member to emerge as a leader. A humble and simple man of no extravagant desires, the new prime minister was particularly applauded by the New York Times for the way he balanced work with his social life, quoting the prime minister as he recalled that “people in the street will either call me ‘Prime Minister’ or ‘Justin,’ we’ll see how that goes. But when I’m working, when I’m with my staff in public, I’m ‘Prime Minister.’ I say that if we’re drinking beer out of a bottle, and you can see my tattoos, you should be comfortable calling me ‘Justin’.” Trudeau’s campaign mantra of “sunny ways” has frequently been mentioned in the New York Times feature articles on Trudeau, posing the optimistic, but realistic, outlook that Trudeau holds in regards to Canada’s relations with the rest of the world. [ CITATION Guy15 \l 1033 ]
Looking at the respective coverage that Trudeau got from each of the two mentioned large-scale newspapers, it is safe to say that the prime minister owes a major part of his fame, especially in terms of fuelling the spark that led to his widespread fandom across the globe, to the way his image was portrayed and brushed on in the media. Trudeau’s liberalist ideas were particularly favored, because the Canadian nation had seen the mishaps of the past Conservative regime, and was leaning more towards a positive change to be brought about in some way. And when the prospects arose of such a change being swept in by a man who, for a change from the majority of the world’s political leaderships, was kind, humble, good-natured, and upbeat, but at the same time professional, and held superb leadership qualities, the Canadian populace was taken by storm in the hopes for a better and more prosperous Canada. This jovial side of the prime minister was a distinct feature of his personality that set him apart from all previous rulers, and the newspapers’ coverage flaunting this aspect of the prime minister aided immensely in spreading his popularity to the vast majority of the world. Very little was found on Trudeau that could be held against him, and thus not even his haters could have succeeded in blotting his personality with any wrong doings, because the media coverage of the prime minister’s good willed humor and his advocacy of justice was unmatched and highly influential. With the role of media coverage so important in his success as a good leader, Trudeau was given more preference over past leaders. The comparisons that were made in various newspapers with his predecessor were also a leading factor that irked the Canadian population to by this image of Justin Trudeau that was so varying from the previous prime minister in ways that would prove to be better for Canada and would pave the way to up the nation’s image as a country of crucial contribution in peaceful ways in the eyes of the rest of the countries of the globe in all spheres of politics, economics, and culture.
In conclusion the news of Justin Trudeau’s victory in Canada reached the entire world. When there were so many people supporting the youngster there were very little who were against him. Trudeau’s image was built in a way to showcase him as a humble, loving and sentimental character who would go to any lengths to change all that the previous government had spoilt. His friendly nature was at the core of his entire image building and no doubt about the fact that when these news organizations were done with him, he appeared to the world as someone out of this world. Someone extraordinary who was bringing light into the darkness caused by the conservatives in Canada was the outlook Trudeau now gave. You always use soft power and especially in today's day and age when you don't show your strength through war and bloodshed but by choosing a respectable leader who betters your image in front of the whole world. Canada was in great need for a person who would come along and pull them out of the ruckus they were in recently, and they found that in the shape and form of Justin Trudeau and the media left no expense into aiding this entire venture every way that they could.
Bibliography
Austen, I. (2015, November 4). Justin Trudeau Is Sworn In as Prime Minister of Canada. Retrieved from The New York Times: http://www.nytimes.com/2015/11/05/world/americas/canada-justin-trudeau-sworn-in-as-prime-minister.html?_r=0
Kari, M. (2015, October 28). Justin Trudeau: Bringing Old Canada Back. Retrieved from dawn.com.
Lawson, G. (2015, December 8). Trudeau's Canada, Again. Retrieved from The New York Times: http://www.nytimes.com/2015/12/13/magazine/trudeaus-canada-again.html
Liberals win Canadian election, ousting Harper. (2015, October 19). Retrieved from dawn.com: www.dawn.com/news/1214343
Stevenson, P. (2016, January 16). With the Rise of Justin Trudeau, Canada Is Suddenly ... Hip? Retrieved from The New York Times: http://www.nytimes.com/interactive/2016/01/15/style/canada-justin-trudeau-cool.html