Clixloop Online Services Pvt Ltd

Clixloop Integrated Digital Marketing Agency E-Cigarette/E-Vape E-COMMERCE SEO CASE STUDY Industry: E-Cigarette/E-Vape Segment: B2B & B2C Targeted Demographic: USA nicotineriver.com ABOUT NICOTINE RIVER Nicotine River is leading wholesale distributor of premium Nicselect liquid nicotine, USP Kosher propylene glycol and vegetable glycerin in the USA. Currently, Nicotine River holds the most extensive collection of 1300+ evape flavour extracts across 16 major brands. KEY OBJECTIVE 1 SALES Nicotine River is an e-commerce store, built with using Shopify CMS. Being an e-commerce 2 CONVERSION In case of an e-commerce store conversion usually is the count based on the 3 TRAFFIC Nicotine River caters to a particular niche and so does its users too, by keeping this store, the key area of focus us built a robust sales pipeline so that we can scale and add more products to the store. number of products sales and so the same was our macro goal but by keeping an eye on micro conversions which are first touch points of our potential buyers from the store. thought in place we have to build a very target based traffic target marketing model so that we can reach to the right audience and help in achieving the overall marketing goals. PRIME OUTPUT 280 Total Keywords Ranked on Google (USA) 7.9K $5.0K Approx Money Saved Per Month Via Free Traffic on Google (USA) Avg Monthly Free Traffic Generated per Month on Google (USA) OUR STRATEGY Our strategy is divided into 4 stages, all stages were interlinked to make sure we not only get growth, but it should be sustainable and under Google SEO guidelines. OFF PAGE SEO Nicotine River target audience and demographic was very segmented, and so was our link-building approach too. We were very particular about what ON-PAGE SEO backlink we generate and how much value it will add to our client store. When it comes to Nicotine River ecommerce store ON Page, we not only have to take care of pages but also have to work closely ON Page SEO for product pages too. CONTENT Content often take back seat when it comes to the number of products any TECH SEO e-commerce store hold, but with Nicotine River we made it a point to Shopify is very easy to handle when it comes to tech-issues, and this was the starting point for us so that we can have the make sure we add valuable content to all products, so that not only end user like it but also Google able to store more SEO friendly and score understand what set of audience we maximum number for Nicotine River were targeting. 4 STAGE GROWTH RESULT 1 BACKLINK GROWTH Backlinks are the backbone of any good SEO campaign, if we follow right SEO strategies, then the 1st sign of SEO project growth starts with backlink growth via links index and crawl metrics. 2 3 TRAFFIC GROWTH STAGE 2With the combined growth KEYWORDS RANKING of backlinks index and The growth of backlinks leads us to stage 2, where we can start seeing the keywords start getting ranking favor because the indexed backlinks have the targeted keywords as anchor text (this is one of the most important Google ranking factors) keywords ranking, we start receiving the 3rd most valuable output and, i.e., quality traffic to the site from our targeted demographics. This traffic not only save client money (high $ cost for Google AdWords) but also help to build a long-term customer engagement relationship via re-targeting via email marketing, blog, and e-books, etc 4 BUSINESS GROWTH The combined growth of stage 1, 2 and 3 we able to develop a strong base for the business growth. This business growth is integrated various ways, for example, soft leads activation leads nurturing, new customer prospect generation and not to forget the overall revenue growth. RESULT STAGE 1: BACKLINK GROWTH BACKLINK GROWTH In case of Nicotine River each backlink has to come from very niche websites and resources, but with the right balance of quality and quantity, the same is reflecting in backlink index growth data over the time chart given below. FOLLOW & NO-FOLLOW BACKLINK RATIO It is essential to have a very balanced ratio between following and no-follow backlinks so that Google can give more relevance to your website, in case of Nicotine River we build a link-building under this balanced approach and which reflected in our recent website crawl data too. RESULT STAGE 1: BACKLINK GROWTH TARGET COUNTRY (USA) BACKLINK GROWTH Nicotine River has the prime customer based in the USA only, and by keeping that significant point in focus, we developed a strategy to attain all prim high PR backlinks only from UDA TLD based domains and rest from other global GTLD. This helped us a lot is building authority in our niche. RESULT STAGE 2: KEYWORDS RANKING KEYWORDS RANKING GRAPH For Nicotine River in stage 1 of result stage we focused on quality backlinks development, and with focus on that, we got a very sustained keywords ranking for all prime targeted keywords. This only happened due to focus on quality work only and Google rewarded us with ranking for our targeted keywords. We consider this a tremendous validation of our e-commerce SEO execution process where the focus was on only going with well-tested quality e-commerce SEO guidelines lay down by Google & Shopify. RESULT STAGE 2: KEYWORDS RANKING KEYWORDS We ranked for 280+ key brand terms and had list of 600+ long tail keywords concerning the specific product, brand, and the favor. Here we are sharing just a few from the list to showcase you how relevant keywords we targeted and attained TOP Ranking on Google search engine primarily and secondarily on BING and Yahoo too. RANKING (GOOGLE USA) diy e juice kit usp vegetable glycerin diy ejuice kit diy vape juice kit e juice kit vg based nico7ne 1st Rank 1st Rank 1st Rank 1st Rank 1st Rank 1st Rank vegetable glycerin usp 1st Rank best diy e juice kit 1st Rank ejuice diy kit 1st Rank vegetable glycerin gallon 1st Rank nico7ne suppliers 1st Rank RESULT STAGE 3: TRAFFIC GROWTH SEARCH TRAFFIC GROWTH Nicotine River is an e-commerce store so focus on only one type of traffic growth (i.e., SEO) would not be the right approach, so we added other traffic integrations too and built a proper mix of traffic to reach to our targeted audience. RESULT STAGE 3: TRAFFIC GROWTH TRAFFIC SOURCE GROWTH: Now we are in stage 2 of our growth results, in this growth segment we focus on understanding how much traffic we are generating via our targeted keywords and its share in overall traffic Nicotine River store received from the organic search engine. We are proud to say that the most significant percentage of traffic (42.30%) Nicotine River e-commerce store received via organic traffic. This means that the keywords were highly relevant and they delivered very high buying intent keywords. RESULT STAGE 3: TRAFFIC GROWTH TRAFFIC BY COUNTRY: When we bring traffic to an e-commerce store it is essential that web-traffic should come from the targeted demographic area. In case of Nicotine River it was most important, the targeted demographic was the USA, and you can see that Nicotine River received 83.30% traffic from the USA only. RESULT STAGE 3: TRAFFIC GROWTH OVERALL TRAFFIC GROWTH: Now as we have seen how the all 3 growth stages are interlinked and how they all added value in achieving the core objective “Business Growth.” In the time frame of 1+ years, we build the sustainable organic free high buying intent traffic for Nicotine River. 280 TOTAL NUMBER OF KEYWORDS WHICH INDEXED & RANKED BY GOOGLE KEYWORDS 7.9K TRAFFIC $5.0K TRAFFIC COST AVERAGE TRAFFIC SHARE PER MONTH FREE TRAFFIC ORGANIC SEO ADDED TO RIMS SITE AVERAGE COST OF TRAFFIC PER MONTH FROM GOOGLE ADWORDS POINT OF VIEW. IF NICOTINE RIVER WOULD HAVE RUN GOOGLE ADWORDS CAMPAIGN RIMS HAVE TO SPENT APPROX $5000/MONTH BUT VIA SEO THEY GOT IT COMPLETELY FREE ABOUT: CLIXLOOP 100% 2012 Job Success on The UpWork UpWork Member From 6 Years 15,384 Total Number of Hours Worked on UpWork Till Now Clixloop is a full-service Integrated Digital Marketing Agency. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners." Our team of specialists consistently deliver outstanding results for our clients. We combine creative ideas with vast experience in search technologies to provide measurable results for our clients. We will help you to build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media promotion. TOP RATED Integrated Digital Marketing Agency on The UpWork 98 Total Projects Completed on The UpWork