Clixloop Online Services Pvt Ltd

Clixloop Integrated Digital Marketing Agency Patent Services - USA SEO CASE STUDY Industry: Patent Services Segment: B2B Targeted Demographic: USA thoughtstopaper.com ABOUT THOUGHTS TO PAPER Thoughts to Paper is a USA based patent service providing company, Thoughts to Paper was started to provide everyday individuals and small businesses with quality services to patent an invention, design, or idea. Core services Thoughts to Paper provide are: PATENT SEARCH PATENT APPLICATIONS PATENT VALUATION TRADEMARK KEY OBJECTIVE 1 SALES Thoughts to Paper is providing consultation on various areas related to Patent Service, so definitely generating more sales in the form of qualified leads was the one of crucial agenda since the start of the project. 2 CONVERSION In case of Thoughts To Paper, the critical conversion value is driven by the key 3 TRAFFIC The industry which Thoughts to Paper catering is very vast " Patent Services" so definitely stages end customer fill on the website. The phases were divided into stage 1, 2 and 3 and based on each that each lead has it's own value too. So, the core objective for Clixloop SEO team was to generate as many stage 3 conversions. we can target more broad audiance, but it also brings another challenge with it, and that is non-qualified traffic. So, Clixloop SEO team has to generate traffic, but it has to very transactional traffic which can be turned into potential service buyer. PRIME OUTPUT 160 Total Keywords Ranked on Google (USA) 1.9K $5.0K Approx Money Saved Per Month Via Free Traffic on Google (USA) Avg Monthly Free Traffic Generated per Month on Google (USA) OUR STRATEGY Our strategy is divided into 4 stages, all stages were interlinked to make sure we not only get growth, but it should be sustainable and under Google SEO guidelines. OFF PAGE SEO The last of 4 stage driven CLIXLOOP SEO strategy, we initiate with building quality backlinks, where the critical emphasis is given to anchor text distribution so that every backlink ON-PAGE SEO comes from Google Panda and Penguin guidelines Thoughts to Paper ON Page SEO include custom pages meta-data update, re-index and other prime task of On Page modules implementation CONTENT Thoughts to Paper site was based on static pages only, so we build the TECH SEO particular blog module and make it the center of knowledge center, which not Thoughts to Paper website is built on custom PHP, so it was more challenging to find all tech errors and work on them. But it's the base of any good SEO work process, so we started from it. only helped us with attaining relevance on Google but also helped with getting better index ratio too. 4 STAGE GROWTH RESULT 1 BACKLINK GROWTH Backlinks are the backbone of any good SEO campaign, if we follow right SEO strategies, then the 1st sign of SEO project growth starts with backlink growth via links index and crawl metrics. 2 3 TRAFFIC GROWTH STAGE 2With the combined growth KEYWORDS RANKING of backlinks index and The growth of backlinks leads us to stage 2, where we can start seeing the keywords start getting ranking favor because the indexed backlinks have the targeted keywords as anchor text (this is one of the most important Google ranking factors) keywords ranking, we start receiving the 3rd most valuable output and, i.e., quality traffic to the site from our targeted demographics. This traffic not only save client money (high $ cost for Google AdWords) but also help to build a long-term customer engagement relationship via re-targeting via email marketing, blog, and e-books, etc 4 BUSINESS GROWTH The combined growth of stage 1, 2 and 3 we able to develop a strong base for the business growth. This business growth is integrated various ways, for example, soft leads activation leads nurturing, new customer prospect generation and not to forget the overall revenue growth. RESULT STAGE 1: BACKLINK GROWTH BACKLINK GROWTH As mentioned earlier in case of Thoughts to Paper we are targeting big industry, but the resources to build quality backlinks were not available in that quantity, so we focused on the very curated list of sources to start building backlinks and take a compound growth in long run. FOLLOW & NO-FOLLOW BACKLINK RATIO It is essential to have a very balanced ratio between following and no-follow backlinks so that Google can give more relevance to your website, in case of Thoughts to Paper we build a link-building under this balanced approach and which reflected in our recent website crawl data too. RESULT STAGE 1: BACKLINK GROWTH TARGET COUNTRY (USA) BACKLINK GROWTH Thoughts to Paper has the prime customer based in the USA only, and by keeping that significant point in focus, we developed a strategy to attain all prime high PR backlinks only from USA TLD based domains and rest from other global GTLD. This helped us a lot is building authority in our niche. RESULT STAGE 2: KEYWORDS RANKING KEYWORDS RANKING GRAPH Thoughts to Paper core service is "Provisional Patent Service," so it was essential that we focus on attaining ranking for this prime service segment but also make sure we take out the significant Google search traffic share for this by having the maximum of our keywords in top 10 results on Google SERP RESULT STAGE 2: KEYWORDS RANKING KEYWORDS We ranked for 160+ key brand terms and had list of 250+ long tail keywords concerning our target service. Here we are sharing just a few from the list to showcase you how relevant keywords we targeted and attained TOP Ranking on Google search engine primarily and secondarily on BING and YAHOO too. RANKING (GOOGLE USA) provisional patent service 1st Rank provisional patent services 1st Rank provisional patent service USA 2nd Rank provisional patent service in USA usa provisional patent applica7on usa 1st Rank 5th Rank patent clothing design 1st Rank how to patent clothing design 1st Rank RESULT STAGE 3: TRAFFIC GROWTH TRAFFIC BY COUNTRY: When we bring traffic to Thoughts to Paper it is essential that web-traffic should come from the targeted demographic area. In our case the targeted demographic was the USA, and you can see that Thoughts to Paper received 98.82% traffic from the USA only. RESULT STAGE 3: TRAFFIC GROWTH OVERALL TRAFFIC GROWTH: Now as we have seen how the all 3 growth stages are interlinked and how they all added value in achieving the core objective “Business Growth.” In the time frame of 1+ years, we build the sustainable organic free high buying intent traffic for Thoughts to Paper. 160 TOTAL NUMBER OF KEYWORDS WHICH INDEXED & RANKED BY GOOGLE KEYWORDS 1.9K TRAFFIC $5.0K TRAFFIC COST AVERAGE TRAFFIC SHARE PER MONTH FREE TRAFFIC ORGANIC SEO ADDED TO RIMS SITE AVERAGE COST OF TRAFFIC PER MONTH FROM GOOGLE ADWORDS POINT OF VIEW. IF NICOTINE RIVER WOULD HAVE RUN GOOGLE ADWORDS CAMPAIGN RIMS HAVE TO SPENT APPROX $5000/MONTH BUT VIA SEO THEY GOT IT COMPLETELY FREE ABOUT: CLIXLOOP 100% 2012 Job Success on The UpWork UpWork Member From 6 Years 15,384 Total Number of Hours Worked on UpWork Till Now Clixloop is a full-service Integrated Digital Marketing Agency. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners." Our team of specialists consistently deliver outstanding results for our clients. We combine creative ideas with vast experience in search technologies to provide measurable results for our clients. We will help you to build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media promotion. TOP RATED Integrated Digital Marketing Agency on The UpWork 98 Total Projects Completed on The UpWork