Clixloop Online Services Pvt Ltd

Clixloop Integrated Digital Marketing Agency Insurance Services - USA SEO CASE STUDY Industry: Insurance Monitoring Services Segment: B2B Targeted Demographic: USA https://rmis.com ABOUT RMIS RMIS has specialized in Insurance Monitoring and Compliance across multiple industries with 20+ years industry experience. RMIS collect and monitor Certificates of Insurance information and manage compliance rule set for its clients in the USA in B2B market majorly. KEY OBJECTIVE 1 SALES RMIS is a B2B business where the generation of leads was one of the key priority, and we at Clixloop take it as crucial performance indicator too. We build our SEO marketing program in a top-down approach so that all project stakeholders be on the same page and focus on lead generation as the most prime objective. 2 CONVERSION It is essential to understand what conversions are and there growth value too. 3 TRAFFIC RMIS cater a niche which is having one of the most costly CPC (cost per click) when it So, we integrated a conversion funnel based Google Analytics and reporting model so that from the very first day of project execution we can understand what conversion rate we are having on quarter to quarter basis and taking that as one of the base project growth metrics. comes to paid marketing. So, is an integrated digital marketing agency we made it the priority that we will focus on developing organic traffic growth with the focus on targeted demographics (USA). To do that we recommend and made various changes to site structure, keywords grouping, metadata optimization, content mapping, and distribution, etc. PRIME OUTPUT 230 Total Keywords Ranked on Google (USA) 2.4K $23.9K Approx Money Saved Per Month Via Free Traffic on Google (USA) Avg Monthly Free Traffic Generated per Month on Google (USA) OUR STRATEGY Our strategy is divided into 4 stages, all stages were interlinked to make sure we not only get growth, but it should be sustainable and under Google SEO guidelines. OFF PAGE SEO The core of any good SEO project in building quality based authority backlinks. While doing so, we focused ON-PAGE SEO on the only go to quality sites and developed a niche-based link to RIMS. Each page gets optimize for every On Page SEO aspects like URL Optimization, Meta Update, CLTA integration, etc CONTENT Content is a king, and by understanding it is essential, we TECH SEO developed a content distribution model via service content, credibility content, Taking care of all technical issue related RMIS CMS and other areas, e.g., site speed, crawl errors, index time, etc and marketing content. 4 STAGE GROWTH RESULT 1 BACKLINK GROWTH Backlinks are the backbone of any good SEO campaign, if we follow right SEO strategies, then the 1st sign of SEO project growth starts with backlink growth via links index and crawl metrics. 2 3 TRAFFIC GROWTH STAGE 2With the combined growth KEYWORDS RANKING of backlinks index and The growth of backlinks leads us to stage 2, where we can start seeing the keywords start getting ranking favor because the indexed backlinks have the targeted keywords as anchor text (this is one of the most important Google ranking factors) keywords ranking, we start receiving the 3rd most valuable output and, i.e., quality traffic to the site from our targeted demographics. This traffic not only save client money (high $ cost for Google AdWords) but also help to build a long-term customer engagement relationship via re-targeting via email marketing, blog, and e-books, etc 4 BUSINESS GROWTH The combined growth of stage 1, 2 and 3 we able to develop a strong base for the business growth. This business growth is integrated various ways, for example, soft leads activation leads nurturing, new customer prospect generation and not to forget the overall revenue growth. RESULT STAGE 1: BACKLINK GROWTH BACKLINK GROWTH We build permanent backlinks with focus on approaching our link building request with an emphasis on continuous links index, the same has been reflected in our total backlinks growth chart too. FOLLOW & NO-FOLLOW BACKLINK RATIO It is essential to have a very balanced ratio between following and no-follow backlinks so that Google can give more relevance to your website, in case of RMIS we build a linkbuilding under this balanced approach and which reflected in our recent website crawl data too. RESULT STAGE 1: BACKLINK GROWTH TARGET COUNTRY (USA) BACKLINK GROWTH When we start with backlink building work for RMIS, we very heavily rely on focus on RMIS targeted country because it does give your domain a necessary authority on National SEO level. In case of RMIS, we focused on the same principle, and as a result of that, we build a 67% ratio of core backlinks from the root domains based on the USA. RESULT STAGE 2: KEYWORDS RANKING KEYWORDS RANKING GRAPH In stage 1 of result stage we focused on quality backlinks development, and with focus on that, we got a very sustained keywords ranking for all prime targeted keywords. This only happened due to focus on quality work only and Google rewarded us with ranking for our targeted keywords. We consider this a tremendous validation of our integrated marketing approach where the focus was on only going with well-tested quality SEO guidelines lay down by Google. This eternal reward on the 1st page of Google for our client RMIS was one of the many results we achieved for our all esteem clients globally. RESULT STAGE 3: TRAFFIC GROWTH SEARCH TRAFFIC GROWTH With the focus on generating more quality traffic, you can see that we have the highest growth of traffic via Google Organic Search and this leads constant free quality traffic to RMIS. This helped RMIS build a large customer site visit users engagement marketing program. RESULT STAGE 3: TRAFFIC GROWTH TRAFFIC SOURCE GROWTH: Now we are in stage 2 of our growth results, in this growth segment we focus on understanding how much traffic we are generating via our targeted keywords and its share in overall traffic RMIS site received from the organic search engine. We are proud to say that the most significant percentage of traffic (71.68%) RIMS website received via organic traffic. This means that the keywords were highly relevant and they delivered very high buying intent keywords. RESULT STAGE 3: TRAFFIC GROWTH TRAFFIC BY COUNTRY: When we bring traffic to site it is essential that web-traffic should come from the targeted demographic area. In case of RMIS, the targeted demographic was the USA, and you can see that RIMS received 99% traffic from the USA only. RESULT STAGE 3: TRAFFIC GROWTH OVERALL TRAFFIC GROWTH: Now as we have seen how the all 3 growth stages are interlinked and how they all added value in achieving the core objective “Business Growth.” In the time frame of 2+ years, we build the sustainable organic free high buying intent traffic for RMIS. 230 TOTAL NUMBER OF KEYWORDS WHICH INDEXED & RANKED BY GOOGLE KEYWORDS 2.4K AVERAGE TRAFFIC SHARE PER MONTH FREE TRAFFIC ORGANIC SEO ADDED TO RIMS SITE TRAFFIC $23.9K TRAFFIC COST AVERAGE COST OF TRAFFIC PER MONTH FROM GOOGLE ADWORDS POINT OF VIEW. IF RIMS WOULD HAVE RUN GOOGLE ADWORDS CAMPAIGN RIMS HAVE TO SPENT APPROX $24000/MONTH BUT VIA SEO THEY GOT IT COMPLETELY FREE ABOUT: CLIXLOOP 100% 2012 Job Success on The UpWork UpWork Member From 6 Years 15,384 Total Number of Hours Worked on UpWork Till Now Clixloop is a full-service Integrated Digital Marketing Agency. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners." Our team of specialists consistently deliver outstanding results for our clients. We combine creative ideas with vast experience in search technologies to provide measurable results for our clients. We will help you to build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media promotion. TOP RATED Integrated Digital Marketing Agency on The UpWork 98 Total Projects Completed on The UpWork