Bytes Technolab

Bytes Technolab helps one of the leading Australian based Gift shop to upgrade site to Magento 2 and generate revenue by 48% The brand is a second generation family business established two decades ago, supplying customized gifts to the customers in United States, Australia and New Zealand. The USP of their business is, the most of their products are designed and on their way to customers within 3 days! They started with small family team and now they are one of the leading ecommerce players in customized gifts industry. Challenges for Bytes Technolab The brand was concerned about previous generation Magento 1x e-shop as the bounce rate was higher and wanted to grow their online business in any manner. They chose Bytes Technolab to find possible solution and optimize the store to improve the customer engagement and sales. We identified that their web growth was being throttled by an outdated and bulky eCommerce platform. Therefore, Bytes Technolab decided to re-platform over the next-gen Magento 2x and unleashed its capabilities to lay the future growth seeds. www.bytestechnolab.com Magento 2 introduces new methodologies and technologies for delivering enhanced shopping and store experience to the merchants and users. But to be honest, migrating from Magento 1 to Magento 2 is not an easy and trouble-free process. Since it’s not automated, there is plenty of manual work that needs to be done by professionals who understand migration process and your business in order to get a stable and fully functional store. Our Approach 1. Migration from M1 to M2 Amalgamation of efforts channelized by Bytes Technolab to attain the key business objectives includes analyzing the complete requirement, brainstorming on future expansion, go back plans and complete road map of the migration process. 2. UI/UX migration from M1 to M2 Based on the UI/UX preferences of client, we installed a premium ready-to-use Magento 2 theme. Business requirement is to keep UI/UX from M1 to M2 with flowless transition. The challenging part was to do major customization on store hierarchy since the existing platform has large number of categories. With Bytes Technolab expertise into M1 to M2 migration, align to business need turned into easy navigation which looks more interactive and informative. The new Magento 2 store has multi-website concept to sell products in US, New Zealand and Australia, and has store pickup feature for the local customers. The store has also been integrated with Etsy and Amazon marketplaces as well. 3. Migration from M1 to M2 with eBay integration With the business expectation to keep all their existing features and the challenging part was transferring existing eBay integration seamless to new M2 store. Migrating from Magento 1 to Magento 2 is very challenging when business already have high impact on eBay sales. Since it’s not automated, there is plenty of manual work that needs to be done by professionals who understand migration process. With the use of suitable tools/extension, we smoothly migrated eBay integration, settings, products, categories, www.bytestechnolab.com CMS data, etc without any downtime. Our M2 team had planned it well in advance and experience of M2 migration played major role to make transition very easy 4. Website Optimization Bytes Team helped the store to improve search engine visibility for many search engines by taking care of on page SEO practice and configuring suitable SEO tools. We also worked on various factors to optimize the speed of store to improve the online shopping experience for the customers. With our expertise in internet marketing, we were able to improve overall search engine performance and increased traffic immediate after migrating to M2. Deliverables: ✓ ✓ ✓ ✓ ✓ ✓ STRATEGY UI / UX / CX DEVELOPMENT & IMPLEMENTATION MIGRATION OF EXISTING DATA CONVERSION OPTIMIZATION MANAGED SUPPORT Results: Cascading efforts of the channelization that were put in by Bytes Technolab was that the brand has 1400 to 1500/Month order volume, reflected at 15% rise within the first fortnight of its Magento 2x platform store launch, which is anticipated to grow substantially over the time period. With continues improvement in search engine presence brand was able achieve overall 25%+ growth in a quarter which is continuous growing month on month basis. +30% Improved the speed +48% Gross Revenue +258% Lead Conversion Rates Improved +38% Improvement in Customer Retention Rates and repeat orders www.bytestechnolab.com -37% drop in abandoned cart (dropped customers) www.bytestechnolab.com