Buzo International Services Inc

BUZO MEDIA SERVICES PANACHE CASE STUDY HARNESSING MILLENNIALS TO HACK SALES About Panache Panache was started in the year 2013 as a one-stop store for all millennial styling needs in Nagpur. The brief was to be the most fashionable store to shop from for this TG. Buzo Media Services was brought on as a digital marketing partner in June 2016. BUZO MEDIA SERVICES The challenges 1. Establishing brand identity online 2. Covering all digital branding aspects from scratch and working on awareness and top-of-mind recall 3.Break through clutter of generic, uninspired fashion store imagery and content 4. Engage millennials and drive in-store conversions and walk-ins BUZO MEDIA SERVICES The approach Killer content strategy Community outreach Cross-platform and consistent Micro-influencer tieups BUZO MEDIA SERVICES Content strategy We developed a content-strategy that was cross-platform and very relevant to our target group. Our TG did not care for impersonal stock images, so each piece of content was curated and produced in-store and was 100% authentic. BUZO MEDIA SERVICES Community outreach We found out that the trick was in getting embraced by the community in the city so we built that into our content strategy with frequent posts and features for our customers who were flaunting various pieces from Panache. This lead to massive engagement. BUZO MEDIA SERVICES Microinfluencer tie-ups We hunted influencers with great personal style on Instagram and did collaborations, contests, features and giveaways with them to reach our target group and get the buzz going! BUZO MEDIA SERVICES Driving engagement and in-store sales With a constant focus on upcoming sales, flash sales and capitalizing on buzz online, we tailored our content to build-up to important dates like new collection refreshes and trendy festival sales. BUZO MEDIA SERVICES BUZO MEDIA SERVICES RESULTS BUZO MEDIA SERVICES ORIGINAL CONTENT CREATED PIECES OF CONTENT 700+ BUZO MEDIA SERVICES FACEBOOK PAGE June 2016 Current Feb 2018 937 Likes 5,250 Likes BUZO MEDIA SERVICES INSTAGRAM FOLLOWERS June 2016 Current Feb 2018 417 Followers 7,371 Followers BUZO MEDIA SERVICES MEASURABLE SALES PER MONTH Rs.78,000 BUZO MEDIA SERVICES PRODUCT ENQUIRIES PER MONTH 350+