BERK Labs

Brand Guideline CoverBaby made by V.1.3 | 2022 Brand Guideline Table of Contents Brand Attributes........................................................................3 Logo......................................................................................................4 Logo Safe Space......................................................................5 Logo Usage: Do Not...............................................................6 Brand Colors................................................................................ 7 Logo Color Options...............................................................8 Typography Primary.............................................................9 Typography Secondary.................................................. 10 Typography Usage................................................................11 Imagery...........................................................................................12 Applications: Web................................................................. 14 Applications: Web - mobile preview................. 15 Applications: Stationary................................................. 16 Applications: Bag...................................................................17 Applications: Stationary (preview)...................... 18 2 Brand Guideline Brand Attributes Elegant Clean Funtional Stylish Minimal Brand attributes are the key characteristics that attract customers to a brand and define the content of your brand. 3 Brand Guideline Logo The most important job of a logo is to help customers and customer prospects identify your company. That’s why the best logos are simple and memorable. Logos connect what you do and who you are with how people can best remember you. 4 Brand Guideline Logo Safe Space The clear space area, surrounding the logo, ensures maximum legibility across all applications. 5 Brand Guideline Logo Usage: Do Not Do not change the color of the logo Do not allpy any filters Do not change propostions Do not rotate Do not separate words Do not use redraw th logo Do not use on complex bachrounds Do not swap elements Do not extend any elements The following are examples of improper usage of the logo and should be avoided at all cost. These examples apply to all versions of the logo and symbol. 6 Brand Guideline Brand Colors Primary 414042 c2b59b f1f2f2 Secondary B7AB9C 858C80 B0B5AC D5D6D4 Our color palette is elegant and subtle, bringing sophistication and character to our brand. 7 Brand Guideline Logo Color Options Use primary colors only 8 Brand Guideline Typography Primary Montserrat Font Aa ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmno pqrstuvwxyz THIN. EXATRA-LIGHT LIGHT. REGULAR. MEDIUM SEMI-BOLD. BOLD EXTRA-BOLD. BLACK - Our primary typeface is Montserrat and should be used for all printed material and all digital applications where the type is included in the image. 9 Brand Guideline Typography Secondary Dhatan Font Aa ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmno pqrstuvwxyz- Our secondary typeface is Dhatan and should be used only for headlines or addidional text (whenever it needed) 10 Brand Guideline Typography Usage Different text weights and styles may be used to communicate headings, body text, quotation marks, call to action, etc. 11 Brand Guideline Imagery Imagery is a crucial aspect of the branding and visual identity. 12 Brand Guideline Imagery Imagery is a crucial aspect of the branding and visual identity. 13 Brand Guideline Applications: Web Web page layout. N.B. This is not the final design, but the mood and feel. 14 Brand Guideline Applications: Web - mobile preview Adaptation of the web page layout for resizing on mobile devices. N.B. This is not the final design, but the mood and feel. 15 Brand Guideline Applications: Stationary This shows the layout with the primary elements of the stationery system. 16 Brand Guideline Applications: Bag www.coverbaby.com This shows the layout with the primary elements of the bag. 17 Brand Guideline Applications: Stationary (preview) This shows the mock-ups with the primary elements of the stationery system in real life. 18 Contact Ph- Fx--www.coverbaby.com 522 Park Ave Suite 20 Brooklyn, NY 12305