Bato Web Agency

BRAND Guidelines December 2023 Content 01 Main logo 02 Logomark 03 The colour scheme of the logo and its use 04 Logo placement 07 Fonts 09 Colours 12 Patterns 14 Logo on media 15 Illustrations 16 Main logo LOGO GRID 02 Logomark Logomark 03 The color scheme of the logo and its use Achromatic version This option is used when printing with one ink, such as when sending a fax. 04 The color scheme of the logo and its use The colors of the logo and the colors of the optimal background for them 05 The color scheme of the logo and its use In the case of a background similar in tone to the components of the logo, a monochrome version of the logo is used, created from one of its colors or from white. The full color scheme of the logo is not used for a background whose tone is close to the tone of one of the components of the logo. 06 Logo placement Position of the sign relative to the text part The size and location of the sign relative to the text part does not change. Do not put a sign under or after the text part. 07 Logo placement minimum necessary space around the logo The importance of air around a brand logo cannot be underestimated, it adds confidence and clarity to the visual message. The minimum margin around the logo is equivalent to the dimensions of the sign. 08 Fonts 09 Kufam Aa abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz- Medium Medium Kufam Medium is used only in the logo, it is harmoniously combined with the logomark. Fonts 10 Exo 2 Aa With its harmonious geometry and clean lines, the Exo 2 creates a modern and professional look, ideal for use in a variety of projects. Regular Exo 2 Regular is used in the description text abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz- SemiBold The Exo 2 SemiBold is used in some subheadings Bold Bold SemiBold Regular Exo 2 Bold is used in all headings 11 Fonts An example of text usage What you will get by cooperating with us A fair assessment of your plot We guarantee not only a professional approach to determining the value, but also a fair view of all the nuances of your property. Our team of experts will consider all aspects and market trends. Advice on the correct preparation of documents With us, your share sale will be easier and safer thanks to a professional team. Our experts will help you manage all aspects of this process step by step. Full legal support of the sales process From preparing documentation to solving legal issues, we will do everything possible to ensure that your sales process goes smoothly and ensures your rights and interests. Colours 12 Main Colours These colors are the most important colors of the brand. cyan blue Dark Gray #F1F8F8 #282828 We use cyan blue for elements and fonts on a black and green background. We use Dark Gray for elements and fonts on a white and yellow background. Tangerine Emerald #FFCE1F #FFCE1F Tangerine is used for accent details and highlights in the text. Emerald is used for accent details and highlights in the text. Colours 13 Supporting Colours The secondary colour palette is used for icons, illustrations and visual elements/accents. The colours and gradients should only be used to complement the primary palette. Dark spring green Black gray slate chocolate #1D503B #212121 #6C6E7A #7B3F00 Mustard Green fern cinnabar Klein's blue #E5C956 #345A39 #E34234 #3A75C4 Patterns 14 Logos on media 15 Illustrations 16 Illustrations 17 December 2023