B63 Line

Capabilities for Education DIGITAL & CONTENT MARKETING | BRANDING | MARKETING & SALES ALIGNMENT Drives Digital. Moves People. COMPANY OVERVIEW B63 Line is focused on driving enrollment, student and alumni engagement, and revenue streams for educational institutions. Competition amongst universities, colleges, and technical schools increases at a steady pace and the challenge of reaching “mobile” students – while building lasting relationships with alumni and donors – becomes more complex. B63 Line and our network of top educational experts develop customer-driven digital and traditional marketing strategies that meet critical goals for enrollment, alumni engagement and development campaigns. These strategies center around the full student journey from recruitment to enrollment, to keeping students and alumni engaged, to building meaningful relationships with alumni and donors. CORE COMPETENCIES PAST PERFORMANCE DESIGNATIONS • Digital Marketing Assessments Miami University of Ohio Developed crowdfunding portal and social media aggregator to support one-day development effort. Executed full digital media audit of alumni relations and university advancement departments (website, email, social). DUNS:- Wright State University Designed basketball arena court floor and environmental graphics for improved fan experience. UNSPSC:-,-,-,-,-,-,- • Digital Media Planning • Responsive Website Design • Content/Copywriting (Web/Print/ Email Marketing) • Social Media Marketing • Development Support Strategy and Campaigns • Market Research UNIQUE COMPETENCIES • Corporate Communications • Community Building • Event Marketing • C-Level Thought Leadership Branding • Data Synthesis • Marketing Alignment Audits DIFFERENTIATORS • Crowdfunding and Social Aggregator Platform • Data-Driven Creative and Marketing Approach • Experienced On-Demand ExecLevel Team (CFO, CMO, CRO) • Drives Brand Messages Into Development & Social Channels • Gap-Fill Digital Marketing Staff Univ. of Dayton Research Institute Developed branding for Federal/ State product commercialization initiative. Designed brand, website, collateral, and crafted strategy for new service launch. Washington State Comm. College Conducted market research to guide rebranding efforts, developed new strategic messaging for recruitment campaign and developed and deployed a new website. Eastern Kentucky University Provided strategic insights, copy development, and content marketing for student recruitment. Sinclair College Synthesized market data to design new educational tracks. Developed go-to-market plans for area workforce development program. Credit Card Payments Accepted Legal entity: Baldwin Creative & Co., LLC 31 South Second St., Ste. 201, Miamisburg, OH- | www.b63line.com Judy Brinegar |- Cage Code: 67P65 NAICS: 323111, 323115, 323117, 511130, 511210, 518210, 541370, 541430, 541511, 541519, 541611, 541613, 541620, 541690, 541715, 541720, 541810, 541850, 541860, 541870, 541890, 541910, 561410, 711510 WBENC:- WOSB: 170516 (Third-Party Certification; EDWOSB) EDGE Certified: 221473 RECOGNITION • 2019 Bronze Hermes; American Advertising Federation • 2009-18 American Graphic Design Awards (x24); GDUSA • 2018 Advocate of the Year; ORV Women’s Business Council • 2013 Eclipse Integrity Award Finalist; Better Business Bureau • 2012 CFO of the Year Honoree; Dayton Business Journal • 2010 Forty Under 40 Recipient; Dayton Business Journal • 2010 Rookie Business of the Year; Dayton Business Journal