IT/SaaS Marketing Capabilities
Capabilities for the IT Industry
DIGITAL & CONTENT MARKETING | BRANDING | MARKETING & SALES ALIGNMENT
Drives Digital. Moves People.
COMPANY OVERVIEW
Rather than promoting
products and technology, the most successful IT and SaaS
companies listen to understand what their customers value
most. B63 Line has developed a framework for creating
efficient growth by capturing customer input. It also helps
IT and SaaS companies make smarter product development
and marketing strategy decisions. With better customer
insight, B63 Line can more simply and effectively tell a
brand’s story while building a more sustainable sales, social
media and digital marketing approach. At B63 Line, we
often see a gap between IT/SaaS sales & marketing and
customer success. Our goal is to help develop a frictionless
process that gets everyone on the same page with
audience segmentation, information delivery, success
metrics, and customer engagement during the critical
onboarding phase.
CORE COMPETENCIES
PAST PERFORMANCE
DESIGNATIONS
• Digital Marketing Assessments
KiZAN Technologies
Refined brand and partner
alignment with Microsoft,
relaunched refined website,
designed sales collateral, created
sales strategies and sales scripts,
researched and developed blog
and social media content, crafted
event marketing, and email
marketing campaigns.
DUNS:-
Secure Cyber Defense
Created brand strategy,
researched and developed
blog and social media content,
developed look and feel of
corporate headquarter interior
design and signage, and event
and conference marketing
strategy and executions.
WBENC:-
• Digital Media Planning
• Responsive Website Design
• Content/Copywriting (Web/Print/
Email Marketing)
• Social Media Marketing
• B2B Sales Support Strategy and
Campaigns
• Market Research
UNIQUE COMPETENCIES
• Corporate Communications
• Partner/Re-seller Development
• Event Marketing
• C-Level Thought Leadership
Branding
• Data Synthesis
• Sales/Marketing Alignment Audits
DIFFERENTIATORS
• Data-Driven Creative Approach
• Experienced On-Demand ExecLevel Team (CFO, CMO, CRO)
• Drives Brand Messages Deeper
Into Sales and Social Channels
• Product/Service Commercialization Expertise
The Greentree Group
Updated website and content,
researched and developed
blog and social media content,
developed radio scripts,
advertising campaigns, sales
colateral, and direct mail pieces.
Back to Business IT
Develop brand and brand
standards, logo development,
brand positioning and researched
and developed blog and social
media content, designed exhibit
booth and sales support.
• Integrates for Joint Solicitations
Credit Card Payments Accepted
Legal entity: Baldwin Creative & Co., LLC
31 South Second St., Ste. 201, Miamisburg, OH- | www.b63line.com
Judy Brinegar |-
Cage Code: 67P65
NAICS: 323111, 323115, 323117, 511130,
511210, 518210, 541370, 541430, 541511,
541519, 541611, 541613, 541620, 541690,
541715, 541720, 541810, 541850, 541860,
541870, 541890, 541910, 561410, 711510
UNSPSC:-,-,-,-,-,-,-
WOSB: 170516 (Third-Party
Certification; EDWOSB)
EDGE Certified: 221473
RECOGNITION
• 2019 Bronze Hermes; American
Advertising Federation
• 2009-18 American Graphic
Design Awards (x24); GDUSA
• 2018 Advocate of the Year;
ORV Women’s Business Council
• 2013 Eclipse Integrity Award
Finalist; Better Business Bureau
• 2012 CFO of the Year Honoree;
Dayton Business Journal
• 2010 Forty Under 40 Recipient;
Dayton Business Journal
• 2010 Rookie Business of the
Year; Dayton Business Journal