DATA SCIENCE CREDENTIALS
Audertec Solutions LLP
OUR DATA SCIENCE
INITIATIVES
ADDRESSES
COMPLEX BUSINESS
PROBLEMS
Better Financial
Performance
Better Decision
Making
Quick
Decision on
New Products
& Services
Better Sense of
Risk
Better
Relationship
with
Customers
Audertec Solutions LLP
We Offers Skills & Scalability in…
BIG DATA ENGINEERING
DATA SCIENCE
Big Data architecture through benchmarking,
ELT and stack implementation,
We have you covered!!!
Predictive analytics, statistical modeling,
algorithms, prototyping,
and tool development
are our passion!!!
ANALYTICS
Actionable insights
through statistical analysis, visualization and
dash boarding !!!
Provide On-demand Data Science Services for clients requiring
ADVANCED SKILLS, TEAM DEVELOPMENT, SCALABILITY & FASTER PROJECT IMPLEMENTATION
Audertec Solutions LLP
Data Science As A Service For Data Science Professionals
WE PARTNER WITH OUR CLIENTS TO EXPAND THEIR DEPTH OF SKILLS AND IMPLEMENTATION OUTPUT
DEEP SKILLS
Our team has decades of
experience in data science
implementations focused in
machine learning and AI.
ON DEMAND
We scale up experienced data
architects, engineers & data
scientists quickly to meet
your implementation needs.
DEEP
Machine
Learning
Artificial
Intelligence
Natural
Language
Processing
WORKFLOW
Our agile implementation
processes promote complete
transparency and project
accountability.
Computer
Vision
COST EFFICIENT
Our onshore/offshore models
enables clean communication,
rapid development and cost
efficiencies.
Deep
Learning
Audertec Solutions LLP
Our Approach
Our engagement philosophy is rather simple, understanding our clients analytic vision and partner with them to build the
knowledge, skills and physical resources needed to implement
LISTEN, LEARN AND PLAN
SKILLS, EXPERIENCE, TEAM BUILDING
Understanding client needs and goals set the work path forward.
Partnership starts with mutual understanding and a plan!
Client problems differ and skills to implement vary. We build
uniquely qualified teams that drive specific client success!
THINK, ANALYZE, SHARE, TEST, LEARN
PROOF OF CONCEPT, BUILD, DEPLOY
We deliver a proven 360 degree engagement process
designed to deliver innovation and results.
Insight not in action is opportunity lost! We have the skills and
experienced team to make client assets actionable.
SCALE AND SUCCEED
We provide your team with the skills, experience and On Demand
resource deployment to meet the market demands of your business.
Audertec Solutions LLP
Typical Outputs
❑ Architecture Evaluation, Testing, Implementation
❑ Predictive Algorithms, Recommenders, IP
❑ Team Deployment and Management
❑ Marketing, Supply Chain, Process Optimization
❑ Marketing Response Modeling
❑ Deep Consumer Behavior Analysis
❑ Testing and Evaluation
❑ Visualization and Data Analysis
Audertec Solutions LLP
KEY CASE STUDIES
Audertec Solutions LLP
INDUSTRY USE CASES
FIN TECH
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Business Intelligence
RFM Modeling (Recency, Frequency
& Monetary)
Loan Default Prediction for faster
loan processing & low default rate
Fraud Analytics using novelty
detection
Recommendation engine for
cross/up selling
Customer segmentation for target
marketing
ATM Location & Cash optimization
Credit scoring for insurance
approvals
WEALTH MANAGEMENT
INSURANCE
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Business Intelligence &
Data Strategy Designing
Personal Credit Scoring
Risk Prediction
Fraud Detection
Customer & Real-time
Analytics
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Business Intelligence
Complete Visualization
Stock prediction Engine
Buy/Sell Suggestive
Dashboard
Technical Indicators analysis
Prediction
Past Performance indicators
& analysis
Audertec Solutions LLP
INDUSTRY USE CASES
RETAIL
HOSPITALITY
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Revenue optimization –
managing the occupancy
scenario
Seasonal Pricing optimization
Customer segmentation
Churn prediction
Recommendation engine –
food suggestion
Customer loyalty analytics
Customer/client Retention
strategies
Inventory optimization
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Retail promotion
Customer segmentation
Churn prediction
Recommendation engine
Retail promotion
effectiveness –footfall
analytics
Inventory optimization
Delivery optimization
Revenue optimization
Sales optimization
Brand recall optimization
MARKETING
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Marketing cost optimization
Customer segmentation
Recommendation engine Matching the demand to the
supply
Optimizing
marketing/advertising
campaigns
Lead conversion optimization
Churn prediction
Customer/client retention
AudertecSolutions
Solutions2019
LLP
Audertec
KEY CASE STUDIES
PROMOTION EFFECTIVENESS
THE CHALLENGE
A retail client wanted to measure the effectiveness of different promotions in
increasing their market share.
THE SOLUTION
● Forecast Market sales for individual products
● Forecast Sales for individual products
● Forecast Sales for product groups/categories
● Incorporate promotion attributes into each of the forecasts
● Measure halo, pull forward, cannibalization to compute item’s market share
● Measure statistical significance of effect of promotion on market share
TECHNIQUES, TECHNOLOGIES, TOOLS
ARIMA, Auto-Regressive and Recurrent Neural Networks, Random Forest, Croston
Model, Poisson Regression, Ensemble Modelling
Audertec Solutions LLP
KEY CASE STUDIES
IMPROVING IN-STORE MERCHANDIZE MIX
THE CHALLENGE
Our client, an Omni-channel retailer wanted to improve merchandising effectiveness in
stores by using online customer data to drive overall growth of the business. Integrating
online and offline transactions to improve inventory management. Determining the
product mix at stores based on online transactions history. Forecasting sales for new
products introduced in stores
THE SOLUTION
● Developed a method to apportion online sales to physical stores.
● Estimated online/ offline sales volume ratio of products and test hypothesis
● Variability of online/offline sales volume ratio of products within store
● Variability of online/offline ratio of a product across stores
● Prediction of Offline sales and define significant sales volume, for this the model
considered product attributes
● Improve the correlation between product level demand forecasts and sales at
individual stores
TECHNIQUES, TECHNOLOGIES, TOOLS
Python, SQL server, Machine learning - Random Forests, Spark, Genetic Algorithm
Audertec Solutions LLP
KEY CASE STUDIES
OPTIMISING DIGITAL MARKETING SPENDS BY PREDICTING CLV
THE CHALLENGE
Our client was facing a squeeze on profitability, given rising cost of acquisition through
digital marketing on the one hand, and having to drop prices due to competitive pressures
on the other hand.
OUR APPROACH
● Typically, digital marketing spend is evaluated by looking at profitability per
transaction
● Our data scientist suggested examining cost of acquisition through the lens of
Customer Lifetime Value (CLV)
● Customer transactional behavior analyzed to segment customers
● Customer segmentation and historical transaction data used to build a model to
predict the expected CLV of new acquisitions
TECHNIQUES, TECHNOLOGIES, TOOLS
Survival Analysis, Clustering, Regression, R, Java
Audertec Solutions LLP
KEY CASE STUDIES
COMPETITOR INTELLIGENCE AND RIGHT PRICING
THE CHALLENGE
Our client was finding it increasingly difficult to monitor pricing of its competitors. With
a planned expansion of its product offering, the problem was only set to get worse.
Product Listing Ads has lowered the barrier to entry for new niche players
THE SOLUTION
● Developed a spider that was web site agnostic that extracted price and product
placement data
● Developed a dynamic pricing engine that could adjust product pricing based on
competitor pricing
● Currently building a self learning system that can learn pricing rules for optimal
pricing
TECHNIQUES, TECHNOLOGIES, TOOLS
Conditional Random Fields, Rules Engine and Java
Audertec Solutions LLP
KEY CASE STUDIES
BIG DATA ENGINEERING FOR ADVANCED ANALYTICS
THE CHALLENGE
The client has multiple data sources and data platforms. Existing query and reporting
systems unable to give them an integrated view of the business
THE APPROACH
● Examined multiple data sources - textual, transactional data from their OLTP
system, subscription and registration data, events data
● Evaluated multiple big-data infrastructure providers such as MapR, Cloudera,
Horton Works and Pivotal
● Ingested data from the OLTP and brought it into Hadoop including real-time
pipelines using Storm and Spark real-time API
● Incremental updates to data tables using reconciliation views
● Exporting data to Visualization tools
TECHNIQUES, TECHNOLOGIES, TOOLS
Hadoop, HIVE, Hbase, Spark, MLlib, R, Oozie, Storm
Audertec Solutions LLP
COMPUTER VISION - THE BACK-END TECHNOLOGY
Computer vision - Vehicle counting and traffic pattern can help in giving insight for advertisement slots for outdoor advertising
In a retail store, designing for right item placement of products based on people counting and their profile similar to concept of Amazon Go
Audertec Solutions LLP
ADAPTIVE ADVERTISING
Audertec Solutions LLP
OUR EXPERTISE - DEVELOPING CREDENCE BY ENSURING QUALITY STANDARDS WHILE
WORKING WITH WORLD CLASS TECHNOLOGIES
Audertec Solutions LLP
THANK YOU !!!
You can find Us at
http://audertec.com/
For any questions?-Audertec Solutions LLP