Yashveer Tomar
Marketing Professional- Google Adwords (Search) & HubSpot Inbound Certified
Marketing professional with more than 7 years of experience leading corporate
marketing and internal communications for reputed organizations e.g.- SMC Group, Bajaj
Capital, InvestInNest.
Respected leader of creative teams, multimedia divisions and corporate communications departments.
Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
Expert in the conceptual and content development of sales-driving collateral. Proven ability to drive recordhigh marketing campaign response rates and execute successful product launches.
Experienced in media planning, buying and other marketing activities for promoting and generating leads for
the organization through ATL, BTL, Newspaper, Radio, OOH Media Etc.
Skills
Marketing Strategies & Campaign Management | Corporate Communications | Creative Team Leadership |
Product Positioning & Branding | Web & Print Content Development | Budget Management | Lead Generation &
Management-ATL & BTL | Vendor and Agency Management | Sales Collaterals & Support | SMS, Email, Whatsapp
| Facebook Advert | Google Adwords
Achievements & Awards/Recognition
Promoted and achieved leads target for sales team in set time and promoted with brands like TATA Housing,
Godrej Properties, Gaursons, Kolte Patil, Omkar group, Lodha group and many more.
Successfully implemented various project launches through ATL and BTL campaigns- Godrej The Trees
Mumbai, Godrej Golf Links Noida, Gaur 7th Avenue Noida, VTP Purvanchal Pune, LNT Emerald Bay,
Hiranandani Gardens Powai and many more
Planned and promoted not only affordable residential projects but also projects in Luxury segment.
Successfully guided IT team in developing and implementing many IT tools like CRM, bulk email and sms
platforms
RADISSON HOTELS- “Bravo! What A Carlsonian” Award for excellent work and following company Credo
BAJAJ CAPITAL Ltd- “Best Support Team Member | Certificate of appreciation” for exceptional efforts
Professional Experience at a Glance
Marketing-Manager: Oct’14-Aug 17 (34 Months)
Assistant Manager: Nov’12- Oct’14 (23 Months)
Operations Manager: May’11- Sep’12 ( 17 Months)
Guest Service-Associate: May’10- Apr’11 (12 Months)
CCE -Retail: Feb’09- Aug’09 (7 Months)
Education Brief
Pursuing MBA (3rd Sem) from ITM University Vadodra with Distance Learning
Google Adwords Search Certified, Inbound Marketing Certified (Hubspot)
Certificate in Digital Marketing by DigitalDeepak.com and Amity University
B.A. - EIILM University, 2012
BTEC-HNC Diploma-Frankfinn, 2009, A-Grade
Last Assignment Details
Organization- SMC Real Estate Advisors Pvt Ltd (Part of SMC Group) | Marketing ManagerCampaigns & Leads generation | Oct 2014 till Aug 17
Job Responsibilities Generate, nurture, and track leads for all treatment types to manage up to 20000 monthly leads for team of
250 sales team members.
Build and maintain a healthy flow of leads and patience to achieve and exceed monthly customer
development expectations.
Gather and interpret campaigns requirements from key stakeholders (i.e. Sales & Marketing Heads, and
Business Development team).
Responsible for identifying, designing, planning, delivering, and monitoring and modifying cross-channel
marketing campaigns.
Discuss and Establish budget and success criteria for all campaigns with the help of marketing and sales
heads.
Track efficacy and key performance indicators of all campaigns by measuring impact, reach, leads, return on
investment, value of pipeline, and lead-to-opportunity conversion.
Stay up-to-date on the latest marketing technologies and practices.
Managing and coordination with Creative Agency's to make interesting and attractive advertisements,
communication collaterals
Media Planning, buying and other marketing activities for promoting and generating leads for the
organization through ATL, BTL, Newspaper, Radio, OOH Media Etc.
Maintaining long lasting relations with vendors to provide quality leads to sales team, with sufficient numbers
of the leads necessary to achieve their sales targets. This was made possible with almost 50+ vendors used
for online and offline promotions those were finalized after negotiations and quality check process and with
the help of in-house marketing team.
Contact Details
Mobile - | Email --| Address - Mehrauli, New Delhi, 110030
Place………
Date………………
