Salim Mikram

Salim Mikram Date of birth: 22nd January 1980 Citizenship: French Moroccan Address: 126, Camelia 2, Arabian Ranches II, Dubai Email-Telephone (mobile) - Current position: Senior Advisor Profile As a Senior Advisor with over 20 years of experience in both public and private sectors, I specialize in advising government entities on country policies and development strategies. My expertise spans both developed and emerging markets, where I have successfully led initiatives that drive sustainable growth and long-term impact. With a strong background as a senior consultant, I have consistently delivered strategic insights and solutions that support national development goals and enhance public-private partnerships especially in the tourism and hospitality sectors. Professional Experience Senior Advisor Jul 21 – on: ISTICH CONSULTING –Dubai – (3 years+) As a Senior Advisor, I specialize in providing high-level strategic guidance and expertise to both government and private entities in the tourism & hospitality space, and beyond. Over the past three years, I have focused extensively on supporting government organizations promoting destinations, engaging in investment-driven discussions at key conferences and events, and fostering development in these industries. I was also involved in sustainable energy, where I advised senior investors particularly on photovoltaic plant projects, guiding their approach to government partnerships and strategic growth. Additionally, I’ve had the privilege of working with government-backed senior entrepreneurship programs, supporting young entrepreneurs and SMEs across various sectors as they launch and grow their businesses. Key skills: Government policy & strategy, Tourism development, investors relations, events and conferences.  Lecturer – Accounting and finance Sept 21 – July 24: ICN Business School Paris – Paris La Défense – (3 years) - Accounting & finance professor at the Paris-La Défense Campus. Key skills: Lecturing, accounting, corporate finance, valuations.  Director of Investments and International Development Nov. 15 – Mai 21: Ministry of Tourism / SMIT Rabat - (6 years) SMIT is a central government agency structuring and developing the tourism industry nationwide. As Director of Investment and International Development, I led the Investment Promotion Department, overseeing a team of 15 dedicated business professionals. My responsibilities included the successful negotiation and conclusion of investment agreements totalling an amount more than ~USD 900M in 2019, while effectively managing tourism investment promotion budgets of approximately $4 million annually mainly through procurement tenders & RFPs. I played a pivotal role in promoting the country’s major tourism investment opportunities: Taghazout beach resort, Heritage buildings conversion program, Marrakesh theme park mega project, Mogador resort etc… Key skills: Tourism development & strategy, investors relations, tourism assets planning (hotels, resorts, theme parks, marinas…), Business development, government agency, investments, fund raising, road shows, international partnerships.  Finance Director – Head of Financial Planning & Analysis Jan 12 – Nov 15: SANAM HOLDING Casablanca (4 years) Sanam Holding is one of the leading private financial holding groups in Morocco. It is the main shareholder in Unimer Group, a world leader in canned fish production. The group is also actively involved in the real estate and hospitality business. As the Finance Director and Head of FP&A, I played a central role in advising the top management on the conception and execution of the group's strategy: I supervised the group transactions as the finance advisory partner and actively participated in numerous key external acquisitions and investments. My responsibilities also included overseeing financial planning, budget control, and monitoring key performance indicators (KPIs) to report and drive the organization's financial performance. Set up the financial reporting system across more than 15+ subsidiaries, initiated and implemented VCR subsidiary turnaround, several external acquisitions ($30M+ worth of value), secured bank financing for the group international investments. Key skills: Financial reporting, financial analysis, cost accounting, business plans & modelling, budgets, financial controls, FMCG, corporate strategy, banks relationships, investment planning, M&A, bond issue.  Strategy & Finance Manager Jul 11 – Dec 11: UCOTRA CONSULTING – (6 months) As a strategy and finance manager, I specialized in providing strategic counsel to corporate businesses. Key skills: Business strategy, strategic plans, financial analysis.  Senior M&A Consultant – finance advisory Feb 08 – Jun 11: UPLINE CORPORATE FINANCE – Casablanca (3.5 years) Upline CF is the investment banking arm of one of the leading African banking groups “Banques Populaires”. As a Senior Consultant in M&A and Financing Advisory, I led and supervised strategic merger and acquisition transactions, private placements, IPOs, and bond issues, successfully executing transactions exceeding $50 million. My role included the management of a team of two consultants, contributing to deal sourcing, conducting due diligence, performing in -depth financial analysis as well as valuations to support clients making informed decisions. Transactions competed: OCP -BCP cross-participation in- (~USD 500M), Acquisition-absorption of the Metro group by the Label'Vie group in 2010 (~USD 120M), acquisition of Riad Salam Hotels portfolio (~USD 100M) in 2010, acquisition and merger of “La Monegasque” by Unimer group in- (USD 220M) etc… Key skills: Investment banking, Mergers & Acquisitions, valuations (DCF, comps, replacement cost…), business plans, transactions, finance advisory, due diligence, fund raising, IPOs, bond issuance, debt restructuring,  Trading analyst MO Jun 04 -Nov 07: J.P. MORGAN CHASE BANK – London, UK (4 years) Various positions: Sales assistant in Issues of structured products EMTNs, (Mar 06 – Nov 07) Valuation Control analyst for the convertible bonds desk (Sept 05-Mar 06) Due diligence of funds and credit lines initiation for asset manager clients. (Jun 04 – Sept 05) Key skills: Investment banking, funds due diligence, equity research, corporate finance, credit analysis, valuation, structured products, convertible bonds, settlements.  Business Development Intern Sept 02 – May 03: SIEMENS - Auckland, New-Zealand (8 months) Key skills: Business Development, market analysis, strategic planning. Academics  Master of Science in Management (MSc) 2000 – 2004: NEOMA Business School: (Sup de Co Reims) - Reims, France EQUIS / AACSB / AMBA Accredited. International Management Program. Major in corporate finance. th NEOMA BS was ranked 25 worldwide in the master’s in management category by the Financial Times magazine in 2023.  Classes préparatoires HEC : 1998 – 2000 : Lycée Claude Bernard, Paris, France Two-year curriculum, acting as a prep course with the main goal of training undergraduate students for enrolment in “Grandes écoles”. Major in business mathematics. Skills & Languages  Language French / English / Arabic: Native / Fluent Spanish: Intermediate. German: Notions.  Advance skills in Microsoft: Word, Excel, PowerPoint.  Analytical mindset, at ease with numbers.  Finance regulation paper (2006). Interests • History, Travelling, 4*4 riding, football, Music / guitar, dancing.