Romela de Leon-Ortega

Romela Iane de Leon - Ortega SEO Consultant for Brands. Chief of Marketing: GetSomeCola.com- Summary Working from home as a SEO Consultant and Content Strategist, I've been successful being an online entrepreneur serving various client-industry types. My expertise is backed by 10+years of experience in Online Marketing with greater aptitude and focus on Search Marketing, Web Analytics, and Content Marketing Relevant skills include: + Search Engine Optimization & Strategy + Content Marketing Strategy + Website Analytics (Google Analytics) + Adwords Management + Social Media Marketing + Web Copywriting Adwords Qualified Individual in 2009 + Managed various Adwords Pay-Per-Click campaigns Full-fledged SEO Specialist with hands-on experience in: + Pre-SEO Research & Analysis + SEO Strategy Planning + Keyword Research + Full SEO Implementation: On-page & Link Building/Baiting + Content Marketing & Blogging + Social Media Marketing + Metrics Setting + Conversion Analysis + Campaign Evaluation & Recommendation + Client Reporting + SEO Account/Client Management For inquiries, contact me at:- Experience Search Marketing Strategist & Consultant at Romeladeleon.com - Search Marketing Strategist Page1 January 2013 - Present (4 years 1 month) I have dedicated my work life to search engine marketing and have helped startups build their brands by leveraging the power of search. My passion is to serve and empower small to medium scale business owners through training and consultancy. My mission is to help them create a strong brand online. My line of services include a holistic Search Marketing Strategy: + Full Website Audit + SEO Recommendations + Content & Social Media Marketing Strategy + PPC Set-up and Management + SEO/PPC Training + Conversion Optimization + Content Generation + In-depth and custom Website Analytics Head of Marketing at MonetizeMore January 2014 - December 2016 (3 years) I head the SEO & Content Marketing team of the company. I have spearheaded the marketing process, funnel, and growth from the ground up. My main responsibilities are: + Overall in charge of SEO and conversion optimization + Strategize content marketing plans + Initiative growth hacking campaigns for lead generation + Creation of monthly content themes and calendars + Management of a team of bloggers and social media marketers + Email Marketing and Re-marketing Automations + Google Analytics Reporting and Analysis + Directly reporting to the CEO SEO & Digital Project Manager at Delegreat December 2014 - June 2015 (7 months) I lead the planning and strategy of outsourced projects related to: + SEO and Content Marketing + Website Builds + Virtual Assistance - http://www.delegreat.me/services/virtual-assistance/ + Staff sourcing Contact me at:- Page2 Web Metrics Analyst at Rappler.com September 2013 - December 2013 (4 months) 1. Report and Analysis of: + Website Performance + Competition Standing + Strength in Search and Social Media + Paid Marketing strategy 2. Present recommendations for content marketing SEO & Web Analytics Specialist at Blocks Global January 2012 - December 2013 (2 years) I handled BlocksGlobal's client websites by providing SEO recommendations, PPC Management work, and creating in-depth Website Analytics report. SEO & Web Analytics Specialist at Square Circle Triangle - Melbourne, Australia January 2012 - September 2013 (1 year 9 months) I handled SCT's client websites by providing SEO recommendations, PPC Management work, and creating in-depth Website Analytics report. Senior SEO Specialist/SEO Manager | Adwords Qualified at MODELWORKS PHILIPPINES / Extension Corp; Client: SCT - www.sct.com.au June 2010 - September 2013 (3 years 4 months) Client servicing by providing Online Marketing services & Consultancy: + SEM Consultancy, Planning, & Strategy + Organic SEO + Social Media Marketing + Paid (PPC) Marketing + Email Marketing + Web SEO-Copywriting SEM Consultant at Biziker May 2010 - September 2010 (5 months) Designed and Implemented Adwords Campaign (Display Network) for Biziker.com - The Business Travellers' Network Internet Marketing Executive | Adwords Qualified Individual at Acidgreen Pty. Ltd. April 2008 - April 2010 (2 years 1 month) http://acidgreen.com.au/about_acidgreen.html + Implemented link building strategies Page3 + Performed corporate blogging & social media marketing + Implemented on-page SEO recommendations + Created monthly SEO reports for clients SEM Consultant at Netbooster Asia January 2008 - May 2008 (5 months) SEM/SEO Specialist at Directwithhotels, Ltd. December 2006 - February 2008 (1 year 3 months) Web Copywriter / SEO Specialist at One Global Contact Center September 2005 - December 2006 (1 year 4 months) Projects SEO & Website Build: Balloon Over Melbourne / Balloon Man January 2013 to February 2013 Members:Romela Iane de Leon - Ortega + 50% increase in local user traffic targeting Melbourne locale + Spearheaded website revamp with strong SEO elements + Assisted in content writing for all site pages SEO: Maogma March 2013 to May 2013 Members:Romela Iane de Leon - Ortega + SEO setup + Content creation + Social media setup SEO & Online Marketing: Endota Spa January 2012 to Present Members:Romela Iane de Leon - Ortega + 60% increase in total website traffic + Created action plan for Local SEO strategy (across all AU states) + Managed PPC campaign SEO & Content Marketing: MonetizeMore January 2014 to Present Members:Romela Iane de Leon - Ortega + Increase website traffic up to 135% in just 12 months + Increased lead conversion (non-paid) by 175% in 12 months + Targets small to large publishers using keywords related to: + Best Ad Networks Page4 + Ad Network Revies + Adsense Alternatives + Sign up to Doubleclick Ad Exchange + Designed and managed Content Marketing calendar Skills & Expertise Social Media Marketing Social Networking Copywriting Viral Marketing Link Building Keyword Research SEO Search Analysis Organic Search SEM PPC SMO Google Webmaster Tools SEO copywriting Google Analytics Online Reputation Management Landing Page Optimization Web Analytics Google Adwords Conversion Optimization Web Marketing CRM Email Marketing Online Marketing Marketing Affiliate Marketing Blog Marketing Display Advertising Search Engine Submission Wordpress Yahoo Search Marketing Social Bookmarking Adsense Google Website Optimizer Digital Marketing WordPress Mobile Marketing Search Advertising Page5 Web 2.0 CMS E-commerce Online Lead Generation Content Marketing Web Project Management Web Content Management Online Advertising Website Promotion Website Development Content Strategy Digital Strategy Education University of the Philippines BS, Development Communication, 2001 - 2005 Activities and Societies: UP Student Catholic Action Interests digital marketing, web analytics, content marketing, social media, seo, sem Page6 Romela Iane de Leon - Ortega SEO Consultant for Brands. Chief of Marketing: GetSomeCola.com- Contact Romela Iane on LinkedIn Page7